MLM Recruiting: Second Base

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http://kofifordonline.com... Part 2 of 3 in a series designed to give you a process you can follow and teach your team in order to compete with the "Big Boys" in your Network Marketing company. Blog Link: http://kofifordonline.com/prospecting_2nd_base/

Technology Business

How-To MLM Series
Secrets of Prospecting in MLM

Secrets of Prospecting in MLM
• Prospecting is one of the most important
aspects of growing your MLM business
• Talking to people
– Warm Market: those you know
– Cold Market: those you don’t know
• Piquing interest

The Baseball Diamond
• How to get your prospects to 2nd Base
• Goal is to simply allow your prospect multiple
exposures
• Focus on sorting
– Need somewhere to start
– Talk to everyone on your list
• Prospects will go through a PROCESS to cross
home plate (join the business)

First Base
• Pique Interest
• Raise curiosity
• Warm Market
– Money
– 30 seconds
– Info
• Know destination
• Follow up

2nd Base
• Prospect wants more information
• Goal: Multiple exposures
– Have the right expectation
– Stop trying to sign people up in the pique
– Let prospects see the info 3 times
• Share info through the Escalator of Social
Progression

Escalator of Social Progression
• Process
– Progression to larger and larger events
– Building Social Acceptance
– Leading closer and closer to a decision
• 2nd Base is a stage
– Prospect may have multiple exposures here
– No rush

3rd Base
• Closing the Deal
• Incorporating Prospects into the team
• Getting a little help

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MLM Recruiting: Second Base

1. KofiFordOnline.com

2. How-To MLM Series Secrets of Prospecting in MLM

3. Secrets of Prospecting in MLM • Prospecting is one of the most important aspects of growing your MLM business • Talking to people – Warm Market: those you know – Cold Market: those you don’t know • Piquing interest

4. The Baseball Diamond • How to get your prospects to 2nd Base • Goal is to simply allow your prospect multiple exposures • Focus on sorting – Need somewhere to start – Talk to everyone on your list • Prospects will go through a PROCESS to cross home plate (join the business)

5. First Base • Pique Interest • Raise curiosity • Warm Market – Money – 30 seconds – Info • Know destination • Follow up

6. 2nd Base • Prospect wants more information • Goal: Multiple exposures – Have the right expectation – Stop trying to sign people up in the pique – Let prospects see the info 3 times • Share info through the Escalator of Social Progression

7. Escalator of Social Progression

8. Escalator of Social Progression • Process – Progression to larger and larger events – Building Social Acceptance – Leading closer and closer to a decision • 2nd Base is a stage – Prospect may have multiple exposures here – No rush

9. 3rd Base • Closing the Deal • Incorporating Prospects into the team • Getting a little help

10. KofiFordOnline.com

MLM Recruiting: Second Base

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