SlideShare a Scribd company logo
1 of 23
Close more Prospects with
Edification
that works
KOFI FORD
KOFIFORDONLINE.COM
Edification is NOT
GLORIFYING
or
SPEAKING FALSELY
about someone
Edification is
GUIDING
Someone or
UPLIFTING
Someone else
Works best with those
who KNOW you
But
WHY
is that?!
Friends/Family REMEMBER
all of your BAD decisions
You need
HELP!
ANYONE can be your Expert
Everyone speaking
FOR YOU should be edified
Pique
Present
Expert
What makes Edification
actually
WORK?
TrustEdify
Respect
You
ProspectExpert
Your Prospect only
knows your Expert
by what you
SAY
STRONG
Edification allows your
Expert to
CLOSE
your prospect for you
Refer to Expert as
MISTER or MISS
Know your Prospect’s
PERSONALITY
Talk about how your Expert HELPS
PEOPLE to WHALES
Talk about how much FUN your Expert
has to DOLPHINS
Talk about the SUCCESS of your
Expert to SHARKS
Focus on how much your Expert
KNOWS with URCHINS
GO TELL
your Prospects about
SOMEONE ELSE!
WWW.KOFIFORDONLINE.COM @KOFIFORD

More Related Content

Similar to Close More Prospects With Edification That Works

Be A Relationship Geek
Be A Relationship GeekBe A Relationship Geek
Be A Relationship GeekPhil Gerbyshak
 
How to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitHow to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitDigital Surgeons
 
MEDICAL CAREER for lady doctors by Dr Sharda jain
MEDICAL CAREER for lady doctors by Dr Sharda jain                MEDICAL CAREER for lady doctors by Dr Sharda jain
MEDICAL CAREER for lady doctors by Dr Sharda jain Lifecare Centre
 
5 tips to master the language of success
5 tips to master the language of success5 tips to master the language of success
5 tips to master the language of successAndrewHood101
 
Bold Leadership with Frank Candy
Bold Leadership with Frank CandyBold Leadership with Frank Candy
Bold Leadership with Frank Candyfrankthetankcandy
 
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopPersonal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopShadeed Eleazer
 
Brand Essence - Brand Pioneers 7 november 2013
Brand Essence - Brand Pioneers 7 november 2013Brand Essence - Brand Pioneers 7 november 2013
Brand Essence - Brand Pioneers 7 november 2013Panelteam
 
How to build a personal brand
How to build a personal brandHow to build a personal brand
How to build a personal brandLorena Diaz
 
Job club how to sell yourself
Job club   how to sell yourselfJob club   how to sell yourself
Job club how to sell yourselfJeffrey Fry
 
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...Dr. Melissa Sassi
 
salesmotivation PPT.pdf
salesmotivation PPT.pdfsalesmotivation PPT.pdf
salesmotivation PPT.pdfPremRanjan77
 
Sales motivation
Sales motivationSales motivation
Sales motivationfknz
 
Hermitics presentation
Hermitics presentationHermitics presentation
Hermitics presentationglobalhermetic
 

Similar to Close More Prospects With Edification That Works (20)

Be A Relationship Geek
Be A Relationship GeekBe A Relationship Geek
Be A Relationship Geek
 
How to Build a Brand Voice Toolkit
How to Build a Brand Voice ToolkitHow to Build a Brand Voice Toolkit
How to Build a Brand Voice Toolkit
 
MEDICAL CAREER for lady doctors by Dr Sharda jain
MEDICAL CAREER for lady doctors by Dr Sharda jain                MEDICAL CAREER for lady doctors by Dr Sharda jain
MEDICAL CAREER for lady doctors by Dr Sharda jain
 
8 Tips and Hacks to Build Word of Mouth
8 Tips and Hacks to Build Word of Mouth8 Tips and Hacks to Build Word of Mouth
8 Tips and Hacks to Build Word of Mouth
 
"Brand U"
"Brand U" "Brand U"
"Brand U"
 
5 tips to master the language of success
5 tips to master the language of success5 tips to master the language of success
5 tips to master the language of success
 
Bold Leadership with Frank Candy
Bold Leadership with Frank CandyBold Leadership with Frank Candy
Bold Leadership with Frank Candy
 
Becoming a global change leader
Becoming a global change leaderBecoming a global change leader
Becoming a global change leader
 
Personal Branding Live Implementation Workshop
Personal Branding Live Implementation WorkshopPersonal Branding Live Implementation Workshop
Personal Branding Live Implementation Workshop
 
Moving Up without Moving Out
Moving Up without Moving OutMoving Up without Moving Out
Moving Up without Moving Out
 
Brand Essence - Brand Pioneers 7 november 2013
Brand Essence - Brand Pioneers 7 november 2013Brand Essence - Brand Pioneers 7 november 2013
Brand Essence - Brand Pioneers 7 november 2013
 
How to build a personal brand
How to build a personal brandHow to build a personal brand
How to build a personal brand
 
Brand Religion
Brand ReligionBrand Religion
Brand Religion
 
Job club how to sell yourself
Job club   how to sell yourselfJob club   how to sell yourself
Job club how to sell yourself
 
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...
Mentorship: An Active Intervention - 10 Steps to Activate your Mentorship Jou...
 
salesmotivation PPT.pdf
salesmotivation PPT.pdfsalesmotivation PPT.pdf
salesmotivation PPT.pdf
 
Sales motivation
Sales motivationSales motivation
Sales motivation
 
Hermitics presentation
Hermitics presentationHermitics presentation
Hermitics presentation
 
Empowering Brand Momentum in Your Organization: 5 Things You Can Start Today
Empowering Brand Momentum in Your Organization: 5 Things You Can Start TodayEmpowering Brand Momentum in Your Organization: 5 Things You Can Start Today
Empowering Brand Momentum in Your Organization: 5 Things You Can Start Today
 
Competitive Edge
Competitive EdgeCompetitive Edge
Competitive Edge
 

Recently uploaded

personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistKarina Perez
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsRiteshVishambhari
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Franciscosanfranciscoprfirms
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx23397013
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfSocial Samosa
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...BeshoyFawaz1
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesMathuraa
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxDave McCallum
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdfTransports Advertising
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 

Recently uploaded (20)

personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital StrategistResumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Tata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variantsTata Punch brochure with complete detail of all the variants
Tata Punch brochure with complete detail of all the variants
 
Enhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San FranciscoEnhancing Business Visibility PR Firms in San Francisco
Enhancing Business Visibility PR Firms in San Francisco
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptxSALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdfTAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
 
Cartona.pptx. Marketing how to present your project very well , discussed a...
Cartona.pptx.   Marketing how to present your project very well , discussed a...Cartona.pptx.   Marketing how to present your project very well , discussed a...
Cartona.pptx. Marketing how to present your project very well , discussed a...
 
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their livesHow consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
 
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptxAlpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of  Distribution Ad Network.pdfDistribution Ad Platform_ The Role of  Distribution Ad Network.pdf
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 

Close More Prospects With Edification That Works