MEASURING DEPTH OF ENGAGEMENT WITH CUSTOMERS AND AUDIENCES

1. MEASURING DEPTH OF ENGAGEMENT
WITH CUSTOMERS AND AUDIENCES
Presented by Caroline Bates and Sam Horsman

2. INTRODUCTION
Caroline
Bates
Sam
Horsman

3. STORY OF WELLCOME
COLLECTION

4. IT’S ALL ABOUT
PARTNERSHIP

5. THE CULTURE
OF WELLCOME
COLLECTION

6. STORY OF OUR JOURNEY
THROUGH A JIGSAW

7. MEASURING DEPTH OF ENGAGEMENT WITH
CUSTOMERS AND AUDIENCES
SUMMARY

8. WE HAD A 6
MONTH
BEDDING IN
PERIOD
BACK

9. “IN 7 YEARS OF DATA NOT A
LOT HAS CHANGED…SO NOT
HAVING ANY DATA FOR 6
MONTHS IS FINE TO GET IT
RIGHT IN THE FUTURE”
- Dr. Simon Chaplain, Director of Culture & Society BACK

10. GETTING
EVERYONE
ON BOARD
BACK

11. SOME
TRICKS OF
THE TRADE
BACK

12. HOW WE WENT
ABOUT
MEASURING
DEPTH OF
ENGAGEMENT
BACK

13. START WITH AN
END IN MIND
BACK

14. THINK ABOUT
THE
OBSERVERS
YOU HAVE
ALREADY
THERE
BACK

15. WE USE A
BESPOKE
APPROACH
TAILORED TO
EVOLVING
OBJECTIVES
BACK

16. A TOOL KIT OF
NEW AND
VARIED
APPROACHES
BACK

17. THE DEBRIEFS
ARE A CHANCE
TO TELL A
STORY
BACK

18. UNPACKING
SESSIONS
DRIVE ACTION
AND FURTHER
ENGAGEMENT
BACK

19. WE CREATED A
CULTURE OF
OPENNESS TO
LISTEN TO THE
ANSWERS…
BACK

20. WE TAKE IT TO
THE BOARD –
SO ITS OWNED
AND ACTIONED
BACK

21. RESPECT YOUR
RESPONDENTS
– PART OF THE
EXPERIENCE
BACK

22. KEY THOUGHTS…
1.#
2.#
3.#
4.#
5.#
6.#

23. THANK YOU
CAROLINE BATES
CAROLINE@CIE.UK.COM
WWW.CHIMEINSIGHT.COM
SAM HORSMAN
S.HORSMAN@WELLCOME.AC.UK
WWW.WELCOMECOLLECTION.ORG