Digital Reputation management involves a lot more than removing negative pieces from search results. Here we share a more holistic and hierarchical approach.

1. Page 1
Sept 2015
5B Hierarchy of Digital Needs

2. Five Blocks Methodology
Track Analyze Take Action
Real time monitoring of all
aspects of Google Search,
Wikipedia, etc.
Making sense of the changing
landscape, including identifying
specific opportunities.
Working with the brand to
implement changes to help
meet corporate goals.

3. Hierarchy of Digital Needs
Thought
Leadership
Brand Ownership
Positive Brand Impression
Brand Discoverability
Crisis/Brand Favorability
Demoting negative content
Ensuring brand prominence
Scripting stakeholder experience
Exposure beyond your brand
Promoting optimal content

4. Monitoring
Thought
Leadership
Brand Ownership
Positive Brand Impression
Brand Discoverability
Crisis/Brand Favorability
Monitoring provides context for the digital program.

5. Analysis
Thought
Leadership
Brand Ownership
Positive Brand Impression
Brand Discoverability
Crisis/Brand Favorability
Understanding the current situation as well as opportunities
Historical
Ownership
Peer
Authority
“Freshness”
Geographical
Volatility

6. Action
Thought
Leadership
Brand Ownership
Positive Brand Impression
Brand Discoverability
Crisis/Brand Favorability
Working with the brand
on various platforms to
create the optimal
experience.

7. Sam Michelson
CEO/Founder
samm@fiveblocks.com
+1.646.801.8669