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North Brevard Marketing On Shoestring


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How to market your company by incorporating new strategies that you can do yourself.

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North Brevard Marketing On Shoestring

  1. 1. Marketing on a Shoestring Budget Melissa Stockstill, MIRM Blog: Website:
  2. 2. Marketing Strategy A key lesson is that using new marketing channels is not a strategy unto itself, but integrating the web into existing efforts is vital.
  3. 3. You can run, but you can’t hide from the fact that everyone is online * source: Hitwise
  4. 4. Traditional Marketing The old school stuff does work, but you have to incorporate it with the new communication channels.
  5. 5. The conversation economy Create great content that people will want to talk about
  6. 6. Blogs <ul><li>FREE!!! </li></ul><ul><li>Just need time, not money </li></ul><ul><li>Mask domain </li></ul><ul><li>Add pages </li></ul><ul><li>Plug ins for other sites </li></ul>
  7. 7. Surveys <ul><li>Harness group knowledge for product development </li></ul><ul><li>Vote for your favorite… </li></ul><ul><li>Customer satisfaction surveys </li></ul><ul><li>Personality quizzes </li></ul>
  8. 8. Email <ul><li>Newsletters </li></ul><ul><li>Specials/Promos/Events </li></ul><ul><li>Surveys </li></ul><ul><li>Connect to contact form on your site </li></ul>
  9. 9. Social Networking <ul><li>Not just for kids </li></ul><ul><ul><li>Can be targeted by resources and age </li></ul></ul><ul><li>Bulletins and blogs </li></ul><ul><li>Event planning </li></ul><ul><li>Video </li></ul><ul><li>Great for viral </li></ul>
  10. 10. How did you do? Create measureable objectives for your strategy. <ul><li>Phone calls </li></ul><ul><li>RSS feeds </li></ul><ul><li>Newsletter subscriptions </li></ul><ul><li>Emails </li></ul><ul><li>Downloads </li></ul><ul><li>Visits to sales office </li></ul>
  11. 11. Thank you! Melissa Stockstill, MIRM Website: Blog: