Many websites in China are broken. They don’t validate against the current World Wide Web Consortium recommended standards, support language encoding badly, and don’t use widely accepted Creative Commons licenses for user generated content.
A traditional approach in the online English-based communities is to develop a campaign and collect signatures from those who support the action. This type of petition would then be provided to the website operators in order to show them how much people care about a problem. This approach is total FAIL in china.
Accelerating more businesses and developers to promote web standards in China requires a project and strategy that is rooted in guanxi and indirect marketing. By making web standards sexy like Apple products and using some type of public reputation system like Creative Commons licensing approach is the path to success. Site that fit a set of criteria are encouraged to apply a well-designed button to their website show they are part of the elite VIP culture of web standards.
This presentation explains webstandards.cn, who is involved and provides an invitation for all to make their web site standards compliant.