1. Effective Advertising

11.  Logo white text/black background
 White milk mustache against flesh
tones

12.  Chocolate milk against white face
paint

13.  Same milk mustache
 Same font type always used
 Always in the form of a question

14.  Use of entire page yet still have
feeling of space due to alignment
between text and images.
 Logos are always aligned where it
will “pop”.

15.  Relationship between the images
and text/logo always present