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As impact revision music


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As impact revision music

  1. 1. AS MEDIA STUDIES Exam Impact Revision Session Section B - Music Industry
  2. 2. State the media area you have studied <ul><li>What case studies are you using as examples? </li></ul><ul><li>Sony/RCA records – Kings of Leon </li></ul><ul><li>Jalapeno Records – Dr Rubberfunk </li></ul>
  3. 3. You must know – the institutions <ul><li>Name of Record Label, Parent Music Group and if it owned by a media conglomerate. </li></ul><ul><li>Is it Vertically Integrated – i.e. have a stake in production, distribution and exchange? </li></ul><ul><li>Is it involved in music publishing, live music or artist management? </li></ul><ul><li>Is it Horizontally Integrated – i.e. own other companies in the same media sector. </li></ul><ul><li>Is it Laterally Integrated – i.e. does it own any companies in other media areas such as film or games. </li></ul>
  4. 4. You must know - Production
  5. 5. Production - how is music are made <ul><li>Who is involved? </li></ul><ul><li>Digital Technology used </li></ul><ul><li>Funding – who pays for the recording/contracts </li></ul><ul><li>Compare + contrast RCA/KOL vs Jalapeno/Dr Rubberfunk to illustrate process of recording music. </li></ul>
  6. 6. Distribution – How is the music distributed/marketed? <ul><li>Physical distribution </li></ul><ul><li>Digital distribution </li></ul><ul><li>Release date </li></ul><ul><li>Compare + contrast marketing strategies for Come Around Sundown & Hot Stone </li></ul><ul><li>Traditional marketing </li></ul><ul><li>Online Marketing </li></ul><ul><li>Synergy & Integration </li></ul><ul><li>Targetting Audiences </li></ul>
  7. 7. Marketing
  8. 8. Exchange – Audience consumption <ul><li>How do you buy it or not - CD/Vinyl/Digital/file-sharing </li></ul><ul><li>How do you listen to music –iMac/iTunes/iPod/iphone/games console; </li></ul><ul><li>How do fans get involved – online forums or communities </li></ul>
  9. 9. Exchange <ul><li>Don’t forget Live Music, which is booming. </li></ul><ul><li>How is illegal downloading affecting your artist/labels – positive & negative? </li></ul>