We have taken 500 interviews across 6 major cities in India covering 7 best cuisines- North Indian, Italian, Chinese, Sandwiches/Burgers, Cafe, Ice-Cream and Bakery. We have taken Telephonic as well as Personal Interviews of Restaurant Managers/Owners of various Restaurants like Dominos, McDonalds, Barista etc.

1. Strictly Private & Confidential
F e b r u a r y 2 0 1 6
Eating Out/ QSR Industry Report in India
Sections covered in the Report
• North Indian
• Italian
• Chinese
• Sandwiches/ Burgers
• Cafe
• Ice Cream
• Bakery
Cities covered in the Report
• Mumbai
• Delhi
• Bengaluru
• Chennai
• Kolkata
• Hyderabad

2. Strictly Private & Confidential
Questions Answered in the Report
2
 Are you getting enough customers and are they spending enough?
 Is Home Delivery important for you?
 When do people eat your cuisine during the day?
 How many orders in a day can I expect from food ordering websites
 Which food ordering website is most relevant for you?
 Do you have the right customer profile?
 What promotional strategy is best for you?
 What have others done to improve their Sales?
 What Challenges others face and how do they deal with them?
 How should you design your menu?

3. Strictly Private & Confidential
Research Methodology
3
 Conducted extensive primary and secondary research on the industry
 Conducted 500 interviews across six tier 1 cities namely Mumbai, Bengaluru, Delhi, Chennai, Hyderabad and Kolkata
 The result of the survey is in two parts – City Wise and Cuisine Wise. Respondents are the managers of successfully run organized
as well as unorganized QSR outlets
 Below are the list of questions we have asked
• How many customers do you get on weekdays?
• Increase in average value per consumer as compared to previous year?
• Ratio of customers from weekends to weekdays?
• What is the average billing per day/ per month ?
• What is the revenue per sq. ft.?
• Profile of customers - Regular/ Non-regular
• Profile of customers - Corporate, Family, youngsters etc.
• Time of ordering: Breakfast/ Afternoon/ Evening/ Dinner
• Home delivery vs. Dine-in
• Percentage of online ordering and top websites
• Marketing/ Promotional strategies adopted by players
• Challenges faced by players and strategies adopted for overcoming the same
• Menu designing and introducing new products in menu

4. Strictly Private & Confidential
Thank You
Shilpa Bhattar
+91-9920314431
shilpa@reevolvindia.com
research@reevolv.in
4
For details contact
Reevolv Advisory Services Pvt. Ltd.
Address:
No. B/002,Vision Court Staney Fernandes Wadi CHS Ltd., Plot no. 746, MTNL Exchange Lane, Dadar
(West), Mumbai 400 028
Phone No: +91 – 22 – 6002 2001/ +91 22 24363161
www.reevolv.in