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Megatrends 2013: Manage the Accelerating Amount of Software in Cars

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Red Bend's Director of Market Adoption, Yoram Berholtz, speaking at the Megatrends 2013 event about ways and solutions for managing the increasing amount of software in the cars.

Published in: Automotive, Technology, Business
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Megatrends 2013: Manage the Accelerating Amount of Software in Cars

  1. 1. November. 13, 2013 Yoram Berholtz Director of Market Adoption Manage the Accelerating Amount of Software in Cars © 2013 Red Bend Software - Confidential
  2. 2. Red Bend Software, the Leader in Mobile Software Management 1,300+ models 1.75 billion devices © 2013 Red Bend Software - Confidential 2
  3. 3. Mobile and Automotive Convergence © 2013 Red Bend Software - Confidential 3
  4. 4. The Connected Car Market Potential © 2013 Red Bend Software - Confidential 4
  5. 5. New Business Opportunities  Consumer Relationships  Customer Experience  Business Models  Environmental Impact  Regulation and Safety  Resource Utilization $300 benefit for OEMs: Lower service and warranty costs New profit pools Architectural savings Source: Cisco © 2013 Red Bend Software - Confidential 5
  6. 6. Cost & Management Challenges  Increasing complexity  Rapid CE cycle  IP contamination risk  Ensuring safety  Rising expectations Source: U.S. DOT © 2013 Red Bend Software - Confidential 6
  7. 7. What is FOTA – Firmware Update Solution Generates Firmware Update Package Performs Device Update OTA Delivery Source Image Update Package Generated Target Image Target Image vRapid Mobile Update Generator extracts only the essential differences between versions Software Management Center is used to plan, run, optimize and monitor the update campaign © 2013 Red Bend Software - Confidential vRapid Mobile Update Installer applies the new file to the existing software image on the device to create an updated version 7
  8. 8. Key FOTA Requirements Low cost of bandwidth Manageable, Predictable, Repeatable Successful FOTA Solution 100% Reliability Small SW Footprint Optimal user experience Over-the-air update is the best approach to get the highest adoption © 2013 Red Bend Software - Confidential 8
  9. 9. What is Software Management V1 V1 V2 V1 V2 V2 Service Provider 1 2 3 4 Eachupdate is performedis sent the required The Bend’s in each car on the device with Red device Software Management Center Delta the firmware device available identifiesupdate file. Thecars to analyze the contactsnew deployed versionsbecomes to 100% reliability aware that an updatedeployed devices inand send to the remotely use is downloaded the firmware versions in file in the IVI or ECUs available cars © 2013 Red Bend Software - Confidential 9
  10. 10. Manage the Connected Car Automotive End Point Automotive Service Provider Firmware - = ECU Applications Manage © 2013 Red Bend Software - Confidential CAN BUS Wireless Network Head Unit ECU ECU 10
  11. 11. FOTA for ECUs © 2012 Red Bend Software - Confidential 11
  12. 12. How ECU Updating Works 1 23 4 1 2 3 4 CAN Head Unit © 2013 Red Bend Software - Confidential ECU 12
  13. 13. In Conclusion  FOTA enables the car value-chain to improve customer service, increase revenue and improve profitability through over-the-air SW updates of infotainment telematics boxes and ECUs Krishna Jayaraman, Industry Analyst, Frost & Sullivan ”The stage has clearly been set for shifting all such update activities to either the customer's smartphone or an embedded modem in the car via FOTA solutions” Roger Lanctot, associate director of the global automotive practice at Strategy Analytics. “Solutions like Red Bend’s new vRapid Mobile Fuse can eliminate a manufacturer’s dependency on dealers to perform routine software maintenance, and ultimately save manufacturers and consumers both time and money.” © 2013 Red Bend Software - Confidential 13
  14. 14. © 2013 Red Bend Software - Confidential

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