2. •Visually stylish – ‘artistic’ mise-en-scene.
• Cutting related to the rhythm of the music.
• Intercutting between performance and images or story.
•Experimental use of camera/editing (hand held camera, distortion of
colours).
•Often break the rules of continuity editing. Normally use lots of jump
cuts.
•Lots of use of digital effects.
•Often contain shots of the artists performing.
•Can be a live stage performance, with shots of artists and audience.
•Can be the artists in “real life” situations eg warming up, talking, messing
about.
•Often includes lots of close ups of the artist and there can be a particular
visual style that goes with the artist (a motif or star image) e.g. particular
clothing, actions, props, type of images.
•Often the artist can appear to perform in an unusual place - all lipsynched eg a field, a rooftop.
3. •
•
•
Often the video tells a story either that features in the lyrics or is suggested in the
lyrics eg girl dumps boy.
This narrative can be like a Mini film, with a beginning, middle and end.
Or it can suggest some links to a story.
•
It can promote a film with clips from the film included telling a story.
• Because videos are only 3-4 minutes they tend to be
-very fast paced, lots of shots and cuts.
-use inter-textuality with films, tv and other videos.
-mimic other film and tv genre eg horror or sci fi.
-sometimes the story can contradict what is seen for effect.
-sometimes the artist is a part of the story, or an observer or completely
separate.
