One of the hardest things about remaining relevant in an online atmosphere is the ability to keep readers coming back to your content. For sites that develop content on a daily basis, they really need to make sure they are hammering out creative and engaging content.

1. How to Create Engaging Content Every Time
One of the hardest things about remaining relevant in an
online atmosphere is the ability to keep readers coming back
to your content. For sites that develop content on a daily
basis, they really need to make sure they are hammering out
creative and engaging content.
By engaging, we literally mean that each article or blog they
create needs to connect with the audience to some degree.
There are some relatively easy ways to make sure you are
doing this and if your company isn’t doing most of these,
they are easy changes to make.
Write content based on items that you know your audience
will be interested in. Open your content up for debate by
asking hypothetical questions and inviting people to leave
comments.

2. • Try to keep up to date on recent trends and new
stories. If at all possible, make this one of the duties of
one particular person in your company.
• Don’t re-tread worn out past topics. While it is okay to
reference older news items, dredging them up and
doing simple rewrites to make it appear fresh is not
going to fool anyone. Also, it will make your business
seem lazy.
• Are you using relevant keywords? If not, your audience
will have a hard time finding you; then even if your
content is engaging, there will be no readers to engage
it.
• It’s a good rule of thumb to incorporate images into
each article or blog you write. The image should be
relevant and reflect your brand’s personality. If you
have a photographer or designer on hand to make new
unique images, take full advantage of this.
• If you’re not funny by nature, don’t try to pull it off in
your content. Be true to yourself and write your content
in a way that you would speak to someone that came
into your office.
Your content should be fresh, exciting, and give your
audience something to think about. Make sure you engage
them with great content on a regular basis and you will have
a huge following of devoted readers in no time.
Source: http://www.readybuzz.com/how-to-create-engaging-
content-every-time/