SlideShare a Scribd company logo
1 of 24
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Question # 2:
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Question #3 When deciding what to charge for a product or service, there are multiple challenges the book discusses.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
There are many more factors….
Question # 4 ,[object Object]
Varying the Price:  Different  Audiences  of The United Way   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Varying the Price:  Different  Audiences  of The United Way ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Perkha Khan
 
Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingFaHaD .H. NooR
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketingdeepu2000
 
Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1Mazhar Masood
 
Principles of Marketing - Chapter 14
Principles of Marketing - Chapter 14Principles of Marketing - Chapter 14
Principles of Marketing - Chapter 14Perkha Khan
 
Setting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerSetting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerChoudhry Asad
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsDr. Ankit Kesharwani
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGVIRUPAKSHA GOUD
 
Chapter 12: Addressing Competition and Driving Growth
Chapter 12: Addressing Competition and Driving Growth Chapter 12: Addressing Competition and Driving Growth
Chapter 12: Addressing Competition and Driving Growth Florabel Maquiraya
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targetsFree Talk 2 Other
 
Chapter 4 Marketing Management
Chapter 4 Marketing ManagementChapter 4 Marketing Management
Chapter 4 Marketing ManagementPeleZain
 
Kotler developing pricing strategies and programs
Kotler   developing pricing strategies and programsKotler   developing pricing strategies and programs
Kotler developing pricing strategies and programsJohn Muriango
 
FORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENTFORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENTSameer Mathur
 
Service marketing Notes
Service marketing NotesService marketing Notes
Service marketing NotesJayakrishnan V
 
Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15Perkha Khan
 
CHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementCHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementPeleZain
 

What's hot (20)

Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10Principles of Marketing - Chapter 10
Principles of Marketing - Chapter 10
 
Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - Marketing
 
Challanges in service marketing
Challanges in service marketingChallanges in service marketing
Challanges in service marketing
 
Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1Marketing - Philip Kotler Ch 1
Marketing - Philip Kotler Ch 1
 
Principles of Marketing - Chapter 14
Principles of Marketing - Chapter 14Principles of Marketing - Chapter 14
Principles of Marketing - Chapter 14
 
Pricing of services
Pricing of servicesPricing of services
Pricing of services
 
Setting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerSetting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler Keller
 
Marketing Mix - Price
Marketing Mix - PriceMarketing Mix - Price
Marketing Mix - Price
 
Chapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and ProgramsChapter 14 - Developing Pricing Strategies and Programs
Chapter 14 - Developing Pricing Strategies and Programs
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Chapter 12: Addressing Competition and Driving Growth
Chapter 12: Addressing Competition and Driving Growth Chapter 12: Addressing Competition and Driving Growth
Chapter 12: Addressing Competition and Driving Growth
 
Identifying market segments and targets
Identifying market segments and targetsIdentifying market segments and targets
Identifying market segments and targets
 
Chapter 4 Marketing Management
Chapter 4 Marketing ManagementChapter 4 Marketing Management
Chapter 4 Marketing Management
 
Kotler developing pricing strategies and programs
Kotler   developing pricing strategies and programsKotler   developing pricing strategies and programs
Kotler developing pricing strategies and programs
 
FORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENTFORECASTING DEMAND AND MEASUREMENT
FORECASTING DEMAND AND MEASUREMENT
 
Service marketing Notes
Service marketing NotesService marketing Notes
Service marketing Notes
 
Basic concepts of marketing
Basic concepts of marketingBasic concepts of marketing
Basic concepts of marketing
 
Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15Principles of Marketing - Chapter 15
Principles of Marketing - Chapter 15
 
Services marketing
Services marketingServices marketing
Services marketing
 
CHAPTER 2 Marketing Management
CHAPTER 2 Marketing ManagementCHAPTER 2 Marketing Management
CHAPTER 2 Marketing Management
 

Viewers also liked (9)

Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategies
 
Ch20 - New Market Offerings
Ch20 - New Market OfferingsCh20 - New Market Offerings
Ch20 - New Market Offerings
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Designing and managing services
Designing and managing servicesDesigning and managing services
Designing and managing services
 
Definition and level product
Definition and level productDefinition and level product
Definition and level product
 
CH. 12 - SETTING PRODUCT STRATEGY
CH. 12 - SETTING PRODUCT STRATEGYCH. 12 - SETTING PRODUCT STRATEGY
CH. 12 - SETTING PRODUCT STRATEGY
 
Pricing concepts
Pricing conceptsPricing concepts
Pricing concepts
 
Pricing methods..
Pricing methods..Pricing methods..
Pricing methods..
 
Chapter #10
Chapter #10Chapter #10
Chapter #10
 

Similar to Defining and Understanding Pricing

Lecture notes on advertisment in economics of industry
Lecture notes on advertisment in economics of industryLecture notes on advertisment in economics of industry
Lecture notes on advertisment in economics of industryTemesgen59
 
PRICING DECISION
PRICING DECISIONPRICING DECISION
PRICING DECISIONamkrisha
 
All of these questions are answered I just need you to read the an.docx
All of these questions are answered I just need you to read the an.docxAll of these questions are answered I just need you to read the an.docx
All of these questions are answered I just need you to read the an.docxnettletondevon
 
Services marketing mix - product, price, place, promotion
Services marketing mix - product, price, place, promotionServices marketing mix - product, price, place, promotion
Services marketing mix - product, price, place, promotionkartiktherealhero3
 
4 P's of Marketing
4 P's of Marketing4 P's of Marketing
4 P's of Marketingotchmarz
 
The 4 P's
The 4 P'sThe 4 P's
The 4 P'sAnita
 
Dynamic Trio
Dynamic TrioDynamic Trio
Dynamic TrioMonique
 
Determining the Right Pricing Strategy
Determining the Right Pricing StrategyDetermining the Right Pricing Strategy
Determining the Right Pricing Strategyrdwaters76
 
Consumer psychology and pricing
Consumer psychology and pricingConsumer psychology and pricing
Consumer psychology and pricingleader443
 
price adjustment strategies, marketing by Phillip Kotler
price adjustment strategies, marketing by Phillip Kotler price adjustment strategies, marketing by Phillip Kotler
price adjustment strategies, marketing by Phillip Kotler Mian Umair
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)inventionjournals
 
Pricing modify final for print STARTEGY Pricing modi Pricing modi
Pricing modify final for print  STARTEGY Pricing modi Pricing modiPricing modify final for print  STARTEGY Pricing modi Pricing modi
Pricing modify final for print STARTEGY Pricing modi Pricing modiNidhi Desai
 
Marketing management(2)
Marketing management(2)Marketing management(2)
Marketing management(2)smumbahelp
 

Similar to Defining and Understanding Pricing (20)

ENTREP-PPT.pptx
ENTREP-PPT.pptxENTREP-PPT.pptx
ENTREP-PPT.pptx
 
Lecture notes on advertisment in economics of industry
Lecture notes on advertisment in economics of industryLecture notes on advertisment in economics of industry
Lecture notes on advertisment in economics of industry
 
International Marketing
International MarketingInternational Marketing
International Marketing
 
PRICING DECISION
PRICING DECISIONPRICING DECISION
PRICING DECISION
 
All of these questions are answered I just need you to read the an.docx
All of these questions are answered I just need you to read the an.docxAll of these questions are answered I just need you to read the an.docx
All of these questions are answered I just need you to read the an.docx
 
Services marketing mix - product, price, place, promotion
Services marketing mix - product, price, place, promotionServices marketing mix - product, price, place, promotion
Services marketing mix - product, price, place, promotion
 
Price
PricePrice
Price
 
4 P's of Marketing
4 P's of Marketing4 P's of Marketing
4 P's of Marketing
 
The 4 P's
The 4 P'sThe 4 P's
The 4 P's
 
Dynamic Trio
Dynamic TrioDynamic Trio
Dynamic Trio
 
Retail business
Retail businessRetail business
Retail business
 
Determining the Right Pricing Strategy
Determining the Right Pricing StrategyDetermining the Right Pricing Strategy
Determining the Right Pricing Strategy
 
Consumer psychology and pricing
Consumer psychology and pricingConsumer psychology and pricing
Consumer psychology and pricing
 
price adjustment strategies, marketing by Phillip Kotler
price adjustment strategies, marketing by Phillip Kotler price adjustment strategies, marketing by Phillip Kotler
price adjustment strategies, marketing by Phillip Kotler
 
pricing policy
pricing policypricing policy
pricing policy
 
Pricing
PricingPricing
Pricing
 
International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)International Journal of Business and Management Invention (IJBMI)
International Journal of Business and Management Invention (IJBMI)
 
Pricing modify final for print STARTEGY Pricing modi Pricing modi
Pricing modify final for print  STARTEGY Pricing modi Pricing modiPricing modify final for print  STARTEGY Pricing modi Pricing modi
Pricing modify final for print STARTEGY Pricing modi Pricing modi
 
Chapter 13 pricing pharmacist services
Chapter 13   pricing pharmacist servicesChapter 13   pricing pharmacist services
Chapter 13 pricing pharmacist services
 
Marketing management(2)
Marketing management(2)Marketing management(2)
Marketing management(2)
 

Defining and Understanding Pricing

  • 1.  
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Question #3 When deciding what to charge for a product or service, there are multiple challenges the book discusses.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. There are many more factors….
  • 21.
  • 22.
  • 23.
  • 24.