Bruce Fazio imagines what the future of real estate will look like as Artificial Intelligence gets more advanced and continues to be adopted by the industry.

1. B R U C E F A Z I O
Real Estate and
Artificial Intelligence
PART 2: THE FUTURE OF AI IN REAL ESTATE

2. The real estate industry is rather new to the AI game, with a majority of investors, agents, and brokers remaining
hesitant to use the budding technology. As part 1 discussed, right now AI has the potential to maximize profits
while decreasing risk and spending on properties. In the future, AI has the power to do much, much more.
At the moment, most real estate websites and portals use what tech experts call “weak AI.” It probably doesn’t
even seem like artificial intelligence, but when you select categories on a website, such us under $100,000 or 1.5
bathrooms, that website employs an algorithm to find items that match your search criteria. That algorithm is
classified as AI and is only as smart as it is programmed to be.

3. In the coming years, tech experts are gearing up AI
to more closely match human thought processes.
They estimate that by 2025, computers will be able
to replicate human thought capacity, therefore
creating smarter computers more capable of
providing us with the information we want to know.
How does all of this impact the future of real estate?
In a few very exciting ways...
IN THE FUTURE

4. REAL ESTATE
MARKETING
The AI-enhanced, real estate of the future bids farewell to
typical forms of advertisements, such as e-newsletters and
mailers. While the current technology uses “weak AI” to find
potential investors and buyers, the AI of the future will allow for
personalized and targeted messaging.
Targeted to their interests and desires in an investment
opportunity or a purchase, AI marketing funnels information to
only those who are most likely to show real interest in a
property. In this way, AI marketing would create less waste,
more leads, and decrease the amount of money and time spent
on traditional real estate marketing.

5. REAL ESTATE
PORTALS
Tech and real estate experts agree that when it comes to listing
and searching for properties, the current format seems
antiquated. When Amazon can suggest multiple products to you
based on your internet history, real estate portals should be able
to address those values as well.
Imagine: your internet history knows you regularly watch cooking
videos and purchase new kitchen gadgets regularly. Now,
imagine you’re in the market for a new home. An AI-enhanced
real estate portal tailors home results to your interests and
presents you with homes adorned with large kitchens.

6. WHY IS THIS HELPFUL?
The future of AI in real estate would allow
property portals to showcase homes tailored to
the buyer or investor’s individual values and
desires, not just by how many bathrooms they
would like.

7. THANK YOU FOR
READING!
As the technology behind AI continues to grow (and learn!), the real
estate industry can continue to look forward to all the new ways it will
help do business more effectively, efficiently, and profitably.
RBRUCEFAZIO.COM