5. CEO’s Message
15 years of commitment, perseverance and success.
In a relatively short period of time , Palma Holding has grown to become a
specialised and diversified real estate company based in Dubai , focusing on
real estate development , investment , asset management and agency services.
Palma has persevered during the tough years of 2008 - 2012 ,where our
determination , passion and commitment to our shareholders , our customers and
to the dynamic city of Dubai , led us to skillfully deliver on 100% of our real
estate projects in excess of AED 3.6 billion (USD 1 billion); including two of
our most recent iconic projects , Silverene Twin Towers in Dubai Marina (2012)
and the Infinity - Cayan in Dubai Marina (2013).
During the economic crisis ,we focused our financial and physical resources on
delivering on all our commitments. This has made us stronger and wiser , and
has demonstrated our commitment and loyalty to our customers , investors ,
authorities and the wider community.
Since then , our focus has shifted from survival-mode to growth ,while
continuing to deliver excellence. We are re-aligning all our strategies , business
processes , procedures , recruitment and resource training to achieve this
initiative.
Developing Prime Boutique Real Estate
Using our track record as a solid foundation , our development strategy aims to
deliver prime boutique real estate projects across Dubai's premium real estate
sector. We aim to achieve this goal by either acquiring prime plots from
Dubai's master developers , or by creating special partnerships with owners of
prime plots in Dubai. Our focus will remain Dubai Marina ,Business Bay ,
Downtown Burj Dubai District , The Palm and other premium areas.
Growing Our Asset Management Business (Retail and Hospitality)
Within the last two years we have diversified our business to secure a higher
percentage of our income from recurring revenue sources. We have developed
and acquired prime waterfront retail assets that have delivered solid
revenue streams. We have assembled a team of professionals to ma n, raegceu rtrhinegse
assets to achieve their maximum potential value.
Going forward we will continue to invest
, develop and acquire prime retail
assets ,
while exploring new opportunities in the hospitality sector to add to this
recurring revenue stream.
Delivering Premium Agency Services
At our core ,we aim to deliver excellence to our customers ,whether the customer is looking for a
home to enjoy a specific lifestyle , a real estate investment opportunity , an income-yielding asset or
management services for their real estate portfolio. We will continue to expand and improve our
agency services ,which include buying or selling real estate , leasing services ,management services ,
consultancy and investment advisory services.
While we have no aim in becoming one of the largest agencies in Dubai ,we are endeavoring to
become Dubai's premium boutique agency , providing our clientele with premium , focused services for
all their real estate requirements.
Dubai 2014 and Beyond
Our unwavering commitment to Dubai will continue into the future , as it has been in the past. We
have enjoyed the growth years , persevered through the tough ones and we are now focused and
energised for the new opportunities Dubai has to offer.
Our belief and confidence in Dubai has only grown over the years due to the unique vision of the
leadership , the ambitious future plans of the Emirates and the realisation of its strategic investments
and advancements (infrastructure , airports , transportation , hospitality , e-government initiatives and more).
Dubai's resilience to the global economic crisis , along with its unique economic model has allowed it
to remain a frontrunner of economic growth and innovation in the region , providing a vast selection
of investment opportunities.
Our learning curve throughout Dubai's economic cycle has placed us in a unique position to
continue our successful real estate journey into the future and we will strive to further differentiate
ourselves as a boutique , specialised real estate organisation , bringing various opportunities to customers ,
investors , the real estate landscape and the wider community. We will also endeavour to build on our
various social responsibility initiatives including strategic education and medical initiatives , as well as
basic humanitarian initiatives.
We remain positive ,ambitious and committed to delivering excellence across our spectrum of real
estate initiatives.
Kareem Derbas
CEO & Co-Founding Partner
Palma Holding
6 7
6. Our Divisions 4 2012
2013
Iconic Project ower”
3000
Sold Units
Developed
4M
illion sq. ft.
ower”
Projects9
50
Founded
1998
9
Y 5000 15
No.
8
7. Vision
o be a specialised and diversified real estate company
providing boutique services in real estate development ,
investment , asset management and agency services.
Infinity - Cayan ower - One of Dubai`s landmark projects by
Palma Holding , offering extraordinary lifestyles to its residents.
15 Years Of Success
Palma Holding is a premier group of companies founded
in 1998 in Dubai ,United Arab Emirates. Palma has
persevered during the tough years of 2008 - 2012 ,
where our determination , passion and commitment to
our shareholders , customers and to the dynamic city
of Dubai , led us to skillfully deliver 100% of our real
estate projects in excess of AED 3.6 billion (USD 1 billion);
including two of our most recent iconic projects;
Silverene win owers in Dubai Marina (2012) and
Infinity-Cayan ower in Dubai Marina ( 2013)
Palma Holding focuses on Dubai`s premium real estate
areas , with an unmatched reputation for offering quality ,
professional services and developments.
5 10 11
8.
9. TM
9
Projects
4
Million sq. ft. Premium Property
Value
3.6
BILLION AED (USD 1 Billion)
Mission
"To develop unique properties across Dubai ,
delivering premium lifestyles and superior
investment
People with unique homes and superior
investment returns over the years.
Objectives
Using our track record as a solid foundation ,
our development strategy aims to deliver prime
boutique real estate projects across Dubai`s
premium real estate sector. We aim to achieve
this by either acquiring prime plots from
Dubai`s master developers , or by creating
special partnershi ps with owners of prime
plots in Dubai. Our focus will remain Dubai
Marina , Business Bay , Downtown Burj Dubai
District ,The Palm and other prime areas.
Over the years we have completed over 4
mi l l io n s q u a r e f e e t f p r emium
p r op er t ie s acr o s s Du bai ‘s pr ime
districts, with a total value of over AED
3.6 billion (USD1 billion).
All our developments stand out as unique
projects in Dubai`s skyline , and have provided
people with unique homes and superior
investment returns over the years.
Projects by Palma Holding
5 14 15
10.
11. One of Palma Holding`s iconic projects , the tower was originally
known as the and later renamed Tower. The
project has gained worldwide recognition as one of Dubai`s
landmark buildings.
The nfinity - Tower is strategically located at the entrance of
Dubai Marina and boasts an extraordinary lifestyle for its residents.
5 18 19
12. Silverene Towers
Dubai Marina - UAE
Project Value (AED)
1,000,000,000
Delivered in August
2011
No. of Floors
Tower A
34
No. of Units
598
Towers
2
Retail Units
20
Tower B
25
Housing Palma Holding`s headquarters ,
this flagshi p project was carefully
coordinated and designed with RMJM
one of the worlds top architects. The
architectural marvel presents a sleek
rectangle-look with mirror finishing , and
offers all the benefits of waterfront living
with a unique interior.
The residential towers house 34 floors in
Tower A and 25 floors in Tower B ,
accommodating a lively community of
residents. The base of the building is also
home to a captivating mix of retail
tenants secured by the adept planning of
the Palma Asset Management team. Retail
units include a Carrefour Market , an
exclusive 24,000 sq. ft. health club and
an exciting mix of sushi , Lebanese and
seafood restaurants; giving its residents a
unique lifestyle.
5 20 21
15. Project Value (AED)
300,000,000
Delivered in June
2008
No. of Floors
21
No. of Units
199
Retail Area (sq. ft.)
25,000
Penthouse
4
Duplex
8
Palma Holding conceived of this project as
a medium-end development to target the
young executives living in Dubai.
The project encompasses a large retail area
called Boardwalk Retail , which is home to
multiple restaurants , a spa , an upscale
mini market and a patisserie/bakery.
Its waterfront location coupled with its
retail community has enabled the building
to retain 100% occupancy level since its
completion.
Dorrabay
Dubai Marina - UAE
5 26 27
16.
17.
18. Phase 1 of Plaza Residences encompasses 138 apartments targeting
young executives.
This project is equi pped with a large landscaped courtyard , a main
swimming pool , `s pool and a large private gym.
Plaza Residences
Jumeirah Village Circle -Dubai, UAE
Project Value (AED)
130,000,000
Delivered in September (Phase 1)
2013
No. of Units
138
No. of Floors
5
Duplex
3
5 32 33
19. Academic City - Dubai, UAE
Completion (est.)
2015
No. of Floors
3
Area (sq. ft.)
182,987
Palma has proudly been appointed by the German community for the
development of the "German International School Dubai". The spirit of
this project is to develop world class school facilities to serve and
enhance the needs of the German community in Dubai.
The Palma team is committed to making this project a success.
The new German International School Dubai campus at Academic City
represents a major construction project and once completed ,will be a
significant addition to Dubai`s education landscape. The school will
comprise five main buildings and replace the existing German
International School Dubai establishment , which is located in Al Quoz.
The total built-up area of German International School Dubai at
Academic City will be approximately 182,987 sq.ft. , with the institution
catering for Pre-school , Kindergarten , Primary and Secondary school
pupils. Included in the schools grounds will be football courts , track
and field facilities , an indoor multi-purpose hall , a swimming pool , a
gymnasium , an auditorium , an arts room , and physics and chemistry
labs.
Facilities:
Football Courts
Track & Field Facilities
Indoor Multi-purpose Hall
Swimming Pool
Gymnasium
Auditorium
Arts Room
Physics & Chemistry Labs
Gymnastic Hall
Library
Project Value (AED)
120,000,000
5 34 35
20. Units Sold
3000
Clients
5000
Sales
7
BILLION AED (USD 2 Billion)
TM
Mission
"To deliver boutique agency services across Dubai`s
premium real estate market including brokerage ,
consultancy and management services."
Objectives
To provide boutique agency services across Dubai`s
premium real estate locations. Our aim is to focus on
providing our clients with boutique , personalised
services to assist them in buying their dream home
and/or making successful investments in Dubai`s
premium real estate sector.
Our services also include post-acquisition services ,
property management , leasing and other related
services. Our aim is to establish long-term
relationships with all our clients.
Within the last decade, Palma has sold
nearly 3,000 units worth AED 7 billion
(USD 2 billion).
Residential sales and leasing
Commercial sales and leasing
Development marketing
Luxury collection listings
Mortgage advisory services
Property management and maintenance services
5 36 37
21. TM
Mission
"To provide high-net worth investors a superior edge and insight into Dubai`s dynamic property market to
allow them to achieve above market investment returns."
Objectives
The investment team provides high-net-worth clientele with in-depth research and analytics along with
unique investment opportunities in development , property investment and long-term high-yielding income
generating properties.
Over the years we have guided investors through various investment transactions worth several hundred
million dirhams.
5 38 39
22. Retail Units
38
Area (sq. ft.)
100,000
TM
Mission
"To develop , acquire and manage boutique `A` class
retail and hospitality assets across
Objectives
Within the last two years , we have diversified our
business to include a higher percentage of our income
from recurring revenue sources.
We have developed and acquired prime waterfront
retail assets that have delivered solid , recurring
revenue streams.
We have assembled a team of professionals to manage
these assets to achieve their maximum potential value.
Going forward , we will continue to invest , develop
and acquire prime retail assets and continue to explore
opportunities in the hospitality sector to add to this
recurring revenue stream.
Silverene Waterfront
Retail Units
20
Area (sq. ft.)
75,000
Boardwalk Waterfront
Retail Units
18
Area (sq. ft.)
25,000
Selection of our Tenants:
5 40 41
23. Management Profile
Kareem Derbas
CEO & Co-Founding Partner
Kareem is the Co-Founder ,Partner and CEO of Palma Holding. He
has over a decade of experience in Dubai`s real estate market ,
where he has developed the group into a fully-integrated real
estate company , with services ranging from development ,
brokerage , investment and asset management. At the peak of
Dubai`s real estate boom , Kareem was managing a property
portfolio in excess of AED 10 billion. (USD 3 billion)
Kareem is also the CEO , Partner & Board Member of Palma Asset
Management , which is an asset management company that owns
and manages 'A' class retail assets.
Kareem was also the Co-Founding Partner and CEO of Cayan
Investment & Development since it's inception up until 2013 ,
where he divested his shares in the company to fully focus on
growing Palma Holding.
Prior to co-founding the company , Kareem worked as an
Executive Management Consultant at Ernst & Young in London.
Prior to that , he was a Risk Management Consultant at Arthur
Andersen.
He is currently participating in an executive education program at
Harvard Business School and expects to be completed by early
2016. He also holds a Bachelors Degree in Business
Administration (with Honours) from the American University of
Beirut. He speaks English , Arabic and Spanish.
Kareem is also a passionate sporting and fishing enthusiast. He
regularly competes in international fishing competitions ,and most
recently partici pated in the IGFA Fishing World Championship in
Mexico.
5 42 43
24. Rana Hariz
Director of Business Development
A lifelong resident of Dubai ,Rana has a decade of experience in
Dubai`s real estate market which led her to become the Director of
Business Development , focusing on securing new real estate
opportunities for the company shareholders and strategic investors.
Rana is also responsible for managing the relationshi p with
Dubai`s Real Estate Regulatory Agency (RERA) to keep up-to-date
with new initiatives and laws being introduced to enhance the real
estate market.
Prior to taking on the role of Director of Business Development ,
Rana spent nine years spearheading Palma`s sales and investment
arm , contributing to over AED 3 billion in residential sales in
Dubai. She possesses extensive local knowledge about real estate
investments and laws. Her superior customer service and
communication skills coupled with her vast professional
experience over the last decade have allowed her to truly
maximise her clients returns on investments.
Ranas absolute professionalism and exceptionally high standards
of service are among the characteristics of her strong work ethic.
With her vivacity , positive attitude and relentless determination to
achieve the best possible outcome , she provides a smooth and
stress-free experience for her valued clients.
Rana thrives on the fast-paced and diversified nature of her chosen
career and loves working with people. Her warm and
compassionate nature , along with her tenacity to succeed makes
her an exceptional asset to the company.
5 44
Eva Bogotlieva
Director of Sales & Investment
Eva is the Director of Sales & Investment for Palma Real Estate.
She is a top-performing and articulate professional offering more
than a decade of experience in Dubai`s property market. Extensive
market knowledge , honesty and a penchant for client satisfaction
are some of the most important abilities Eva believes to be guiding
her in building and maintaining her long-term relationshi ps.
Originally from Bulgaria , she moved to Dubai 13 years ago to
pursue new professional opportunities and to expand her
knowledge. After three years in the hospitality industry , she joined
Palma Real Estate in 2005 and has been a part of its team ever
since. Her determination and motivation to succeed has led her
to be a top property and investment advisor for several years and
to gradually move to her current position. She has spearheaded the
sales and investment arm of Palma Real Estate , contributing to
over AED 3 billion in residential sales since joining.
An effective negotiator and a highly successful investment advisor ,
Eva possesses a deep understanding of what is involved in
delivering successful sales transactions. She possesses the ability to
easily explain and simplify intricate concepts involving buying and
selling properties.
Fluent in English , Bulgarian and Russian , and with a strong
customer service background , she is a natural at interacting with
clients from all cultural backgrounds , providing them with
superior insight and advice on investing in Dubai`s real estate
market.
45
25. Omar Derbas
Director of Development
Omar Derbas is the Director of Development. He holds a decade
of experience in real estate development , project management
and construction management. Omar holds a Bachelor of
Mechanical Engineering from the American University of Beirut.
Omar has successfully delivered four high rise buildings in Dubai
including the prestigious Cayan Tower formerly known as Infinity
Tower. He was also in charge of the flagship project , Silverene
Twin Towers. He is known for his strong leadershi p skills ,project
coordination and project management. The four projects he has
managed are valued at over AED 3.6 billion (USD 1 billion).
Formerly , he spent several years in the manufacturing industry that
supplied specialised products to the construction sector.
Omar also heads the Corporate Social Responsibility department ,
and is passionately involved in multiple CSR initiatives. One of his
major contributions has been to manage the construction of two
schools for the Palestinian refugee camp in Lebanon in
conjunction with UNESCO. The school proudly serves over 2,000
girls who are enjoying education because of this initiative.
Additionally , he sponsors and delivers monthly food parcels and
basic necessities to a number of underprivileged families in the
Northern Emirates (UAE). He also tackles multi ple initiatives
including successful blood donation drives and collection events
for natural disaster victims around the world including Pakistan ,
Palestine , Lebanon and Jordan , just to name a few.
5 46
Irene Logan
Manager of Asset Management
Irene has recently been promoted from Retail & Residential
Leasing Manager to Manager of Asset Management. Originally
from Scotland in the UK , Irene holds 15 years of experience in a
financial services company where she dealt with high net worth
clients on a daily basis ,which led her to the Dubai real estate
market. Since 2011 , she has been the Residential & Retail
Leasing Manager at Palma Real Estate and has succeeded in
establishing a successful residential and retail leasing team , while
meeting targets in an extremely competitive real estate industry.
In her capacity as Retail Manager , she successfully located an
appropriate tenancy mix in both Silverene Twin Towers and
Dorrabay Waterfront Retail , by using her strong negotiation skills
in addition to being adept at planning and identifying suitable
brands , and preparing budgets and lease documentation.
In her capacity as Retail & Residential Leasing Manager , she
established a highly motivated team that has successfully leased
many buildings across Dubai , including the flagship project ,
Silverene Twin Towers that is home to over 600 families. She
supports her team and believes that good team work is the way
forward to achieving results.
In her new expanded role , Irene will continue to head the retail
and residential leasing team in addition to growing the property
management team ,which will be responsible for maintaining the
companys growing retail and residential portfolio as well as the
property portfolio of VIP customers.
47
26. Palma Holding
Silverene Tower B , 1st Floor ,Dubai Marina
Tel - +971 4 4522202 Fax - +971 4 4534387
info@palmaholding.com
Visit us at:
www.palmaholding.com
P.O. Box 33668 ,Dubai
United Arab Emirates
