Dangers Of Social Media

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Dangers Of Social Media

  1. 1. Protecting Your Business From the Dangers of Social Media <br />Rami Awadallah<br />Awadallah & Hudak, LLC<br />
  2. 2. Domino’s Employees <br />YouTube video that killed consumer confidence<br />What would you do if an employee behaved badly online? <br />Famous Social Media Blunders<br />
  3. 3. Social Media Blunders - Nestle<br />
  4. 4. Other Notable Blunders <br />Motrin and Moms <br />Ad regarding pain from carrying babies<br />Enormous backlash on Twitter <br />Kenneth Cole on Egypt<br />What were they thinking? <br />Irreparable harm done to company image<br />
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  6. 6. 77% of Facebookers use the site while at work<br />33% use Facebook only at work <br />Could be spending up to 2 hours of time on Facebook <br />What are your employees saying<br />Do your employees hate you? <br />What Are Your Employees Doing?<br />
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  8. 8. Disclosure of sensitive information <br />Trade secrets <br />Client confidences<br />Customer lists <br />Disparaging remarks <br />About your business <br />About your clients <br />Damage to brand and image <br />Threats to Protect Against When Employees Use Social Media<br />
  9. 9. Social Media Policies <br />Use common sense when participating <br />Do not use profanity or offensive language <br />Use good judgment <br />Be sure to let everyone know you speak for yourself – not the company <br />Always err on the side of disclosing your affiliation to the company <br />Do not self-promote <br />How Can You Prevent Social Media Misuse?<br />
  10. 10. Do not post photos or videos of customers without permission <br />Do not share confidential information <br />Do not argue with customers or “fans”<br />Areas to Address in Social Media Policy<br />
  11. 11. Invasion of privacy <br />Was Nick really sick? <br />Four Square<br />Hiring new employees <br />Categories of information that cannot be used when making determination <br />Negligent hiring <br />Legal Issues to Avoid <br />
  12. 12. Comments on social media sites never disappear <br />Subject to subpoena <br />Support for lawsuit against you or your company <br />Defamation <br />Business interference<br />Intellectual property<br />Ownership of Profiles and Contacts <br />Does the Employee or the business own the info?<br />Social Media Impacting Litigation<br />
  13. 13. Download This Presentation<br />Visit My LinkedIn Profile<br />http://www.linkedin.com/in/rawadallah<br /> or Scan this QR code<br />

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