2. Domino’s Employees YouTube video that killed consumer confidence What would you do if an employee behaved badly online? Famous Social Media Blunders
4. Other Notable Blunders Motrin and Moms Ad regarding pain from carrying babies Enormous backlash on Twitter Kenneth Cole on Egypt What were they thinking? Irreparable harm done to company image
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6. 77% of Facebookers use the site while at work 33% use Facebook only at work Could be spending up to 2 hours of time on Facebook What are your employees saying Do your employees hate you? What Are Your Employees Doing?
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8. Disclosure of sensitive information Trade secrets Client confidences Customer lists Disparaging remarks About your business About your clients Damage to brand and image Threats to Protect Against When Employees Use Social Media
9. Social Media Policies Use common sense when participating Do not use profanity or offensive language Use good judgment Be sure to let everyone know you speak for yourself – not the company Always err on the side of disclosing your affiliation to the company Do not self-promote How Can You Prevent Social Media Misuse?
10. Do not post photos or videos of customers without permission Do not share confidential information Do not argue with customers or “fans” Areas to Address in Social Media Policy
11. Invasion of privacy Was Nick really sick? Four Square Hiring new employees Categories of information that cannot be used when making determination Negligent hiring Legal Issues to Avoid
12. Comments on social media sites never disappear Subject to subpoena Support for lawsuit against you or your company Defamation Business interference Intellectual property Ownership of Profiles and Contacts Does the Employee or the business own the info? Social Media Impacting Litigation
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