Walk in analysis of a successful real estate launch campaign in Pune - Vision Ace. Covers various factors involved in the customer footfalls and bookings along with the demographics of the walk ins.
9. BOOKINGS – WORK LOCATIONS
2
5
1
5
2 1 1 1
48
0
10
20
30
40
50
60
Chinchwad Hinjewadi Latur Mumbai Pimpri Pune University Talegaon Viman Nagar (blank)
Data of 48 Bookings Missing. But work location pre-dominantly seems to be from Hinjewadi
and Mumbai
10. BOOKING CASTE (66 BOOKINGS)
CASTE NUMBER
MAHARASHTRIAN 36 (>50%)
NORTH INDIANS 12
SINDHI 6
SOUTH INDIANS 2
GUJARATI 2
PUNJABI 2
CHRISTIANS 2
BENGALI 1
MUSLIM 1
11. BOOKINGS - OCCUPATION
37
10
6
4 4
3
1 1
0
5
10
15
20
25
30
35
40
Service (blank) Service (IT) Business Business Service Servive Sevice
72% Bookings from the Service Sector & 12% into Business
14. WORK LOCATIONS: 153 ENTRIES
MORE THAN 50% AUDIENCE FROM HINJEWADI
77
13
11
6 6 6
4 4 4 4 4 3 3 3 3 2
0
10
20
30
40
50
60
70
80
90
hinjewadi IT baner magarpatta mumbai chinchwad pimpri bhosari chakan yerwada kharadi aundh viman
nagar
pune station talegaon shivajinagar
15. INFERENCES
67.11% of overall demand for 2 BHKs
More Than 50% Audience from Hinjewadi
27.15% reside in Wakad & 15.94% reside in PCMC
1 BHK: 51.15% having a budget less than 35 Lacs. 34.1% having exact budget
2BHK: 49.43% having a 50 Lac Budget. 17.42% having the exact budget
2 BHK price and size accepted by the audience
1 BHK saleable area demand higher than offered
Sales conversion ratio needs to improve as Mahesh has a conversion ratio of 3.16%, Afzal at
3.30% whereas Bhushan is at 21.95% and Ashish is at 17.33%. We need to review and call the
customers again for those who have a conversion ratio below 10% with aggressive sales follow
ups
16. WAY FORWARD
We need to target Hinjewadi IT Parks with an offline hyperlocal strategy which
includes IT events and exhibitions and special corporate discounts
Hoarding presence required in PCMC and Hinjewadi
Society Activations needed in Wakad
Referral offers to be made as 12.75% audience walked in via this source
Special Saturday Offers needed to Increase Saturday Walkins & Bookings as most
Walkins are on Sundays
Also offers to be introduced for smaller saleable area flats
CP Slabs to be introduced to increase CP walkins eg. C.P Vipin Bagul has brought in
16 walkins