1. The Very last room
A new management
technique and enemy
to revenue managers
By: Alexandra Humnicki, Raphaelle Levet, Floriane
Brette, Yacine Sabaoui,

3.  An I-phone application in 2011
 For last minute hotel room bookings
 With preferential room rates
 Booking times: 12.00pm - 2.00 am
 Available in France only
 Prices decrease ‘live’ cent by cent between
12.00 pm – 2.00 am
 Discounts from 20% - 70%
Slogan:
"The longer you wait, the less you pay"

4. Advantages & Disadvantages that
makes it different than others
 Advantages  Disadvantages
 A room at a cheaper  Risk of not having a room-
rate requires plan B incase…
 Very fast booking (less  Not for the faint hearted
than 1 minute)  No choice of rooms- for
customer
 Up to 70% discount
 Requires more
 No competitor organization &
 Optimize occupancy communication
rate for hotels  Must pay immediately
online

5. How is it perceived by users?
 “Last time I used it in Toulouse, I was very
satisfied. My reservation was 10 minutes
before arrival and in a 4 * hotel”
 “Be careful with this app, as some hoteliers
are not informed well and refuse bookings
through this app”
 “I don’t think prices are more competitive
than other sites such as booking.com”