1. The Very last room
A new management
By: Alexandra Humnicki, Raphaelle enemy
technique and Levet, Floriane
to revenue managers
Brette, Yacine Sadaoui, Akram Nehmé

3.  An I-phone application in 2011
 For last minute hotel room bookings
 With preferential room rates
 Booking times: 12.00pm - 2.00 am
 Available in France only
 Prices decrease ‘live’ cent by cent between
12.00 pm – 2.00 am

Slogan:
Discounts from 20% - 70%
"The longer you wait, the less you pay"

4. Advantages & Disadvantages
that makes it different than
 others
A room at a cheaper  Risk of not having a
rate room- requires plan
B incase…
 Very fast booking
(less than 1 minute)  Not for the faint
hearted
 Up to 70% discount
 No choice of rooms-
 No competitor
for customer
 Optimize occupancy  Requires more
rate for hotels
organization &
 Advantages  communication
Disadvantages
 Must pay

5. How is it perceived by users?
 “Last time I used it in Toulouse, I was very
satisfied. My reservation was 10 minutes
before arrival and in a 4 * hotel”
 “Be careful with this app, as some hoteliers
are not informed well and refuse bookings
through this app”
 “I don’t think prices are more competitive
than other sites such as booking.com”