A new management technique and enemy to revenue managersBy: Alexandra Humnicki, Raphaelle Levet, FlorianeBrette, Yacine Sabaoui,
An I-phone application in 2011 For last minute hotel room bookings With preferential room rates Booking times: 12.00pm - 2.00 am Available in France only Prices decrease „live‟ cent by cent between 12.00 pm – 2.00 am Discounts from 20% - 70%"The longer you wait, the less you pay"
A room at a cheaper Risk of not having a rate room- requires plan B incase… Very fast booking Not for the faint (less than 1 minute) hearted Up to 70% discount No choice of rooms- for customer No competitor Requires more Optimize occupancy organization & rate for hotels communication Must pay immediately online Advantages Disadvantages
“Last time I used it in Toulouse, I was very satisfied. My reservation was 10 minutes before arrival and in a 4 * hotel” “Be careful with this app, as some hoteliers are not informed well and refuse bookings through this app” “Idon‟t think prices are more competitive than other sites such as booking.com”