A new management technique and             enemy to revenue managersBy: Alexandra Humnicki, Raphaelle Levet, FlorianeBrett...
 An  I-phone application in 2011   For last minute hotel room bookings   With preferential room rates   Booking times:...
 A room at a cheaper       Risk of not having a  rate                       room- requires plan B                       ...
 “Last  time I used it in Toulouse, I was very  satisfied. My reservation was 10 minutes  before arrival and in a 4 * hot...
The Very Last Room
Upcoming SlideShare
Loading in …5
×

The Very Last Room

292 views

Published on

A presentation of an i-phone application that allows customers last minute bookings within certain times, with discounts between 20% - 70%.

Published in: Travel
  • Be the first to comment

  • Be the first to like this

The Very Last Room

  1. 1. A new management technique and enemy to revenue managersBy: Alexandra Humnicki, Raphaelle Levet, FlorianeBrette, Yacine Sabaoui,
  2. 2.  An I-phone application in 2011  For last minute hotel room bookings  With preferential room rates  Booking times: 12.00pm - 2.00 am  Available in France only  Prices decrease „live‟ cent by cent between 12.00 pm – 2.00 am  Discounts from 20% - 70%"The longer you wait, the less you pay"
  3. 3.  A room at a cheaper  Risk of not having a rate room- requires plan B incase… Very fast booking  Not for the faint (less than 1 minute) hearted Up to 70% discount  No choice of rooms- for customer No competitor  Requires more Optimize occupancy organization & rate for hotels communication  Must pay immediately online Advantages Disadvantages
  4. 4.  “Last time I used it in Toulouse, I was very satisfied. My reservation was 10 minutes before arrival and in a 4 * hotel” “Be careful with this app, as some hoteliers are not informed well and refuse bookings through this app” “Idon‟t think prices are more competitive than other sites such as booking.com”

×