The document discusses a mobile app called The Very Last Room that offers last-minute hotel bookings in France with decreasing room rates between 12-2am. Customers can get discounts from 20-70% off by waiting until the last minute, but run the risk of no rooms being available. The app aims to optimize hotel occupancy rates. User feedback on the app is mixed, with some praising the low rates from last-minute bookings, while others warn hotels may not honor reservations from the app or that prices aren't always better than other booking sites.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The very last room
1. The Very last room
A new management
technique and enemy
to revenue managers
By: Alexandra Humnicki, Raphaelle Levet, Floriane
Brette, Yacine Sabaoui,
2.
3. An I-phone application in 2011
For last minute hotel room bookings
With preferential room rates
Booking times: 12.00pm - 2.00 am
Available in France only
Prices decrease ‘live’ cent by cent between
12.00 pm – 2.00 am
Discounts from 20% - 70%
Slogan:
"The longer you wait, the less you pay"
4. Advantages & Disadvantages that
makes it different than others
Advantages Disadvantages
A room at a cheaper Risk of not having a room-
rate requires plan B incase…
Very fast booking (less Not for the faint hearted
than 1 minute) No choice of rooms- for
customer
Up to 70% discount
Requires more
No competitor organization &
Optimize occupancy communication
rate for hotels Must pay immediately
online
5. How is it perceived by users?
“Last time I used it in Toulouse, I was very
satisfied. My reservation was 10 minutes
before arrival and in a 4 * hotel”
“Be careful with this app, as some hoteliers
are not informed well and refuse bookings
through this app”
“I don’t think prices are more competitive
than other sites such as booking.com”