Assignment questions

1. Assignment Questions
Case 2
Atlantic Computer: A Bundle of
Pricing Options

2. Background of the case
• Atlantic Computer, a leading player in the high-
end server market, has detected a marketplace
opportunity in the basic server segment. They
have developed a new server, the Tronn, to meet
the needs of this segment. In addition, they have
created a software tool, called the "Performance
Enhancing Server Accelerator," or PESA, that
allows the Tronn to perform up to four times
faster than its standard speed. The central
question revolves around how to price the Tronn
and PESA.

3. Assignment Questions
1. What are the needs (application requirements) of customers of
basic servers?
2. What is stage of basic server in PLC? What kind of pricing
strategy is recommended for that stage?
3. What is industry norm of software tool pricing ?
4. What is the sales forecast for Tron as standalone & Tron with
PESA?
5. Apply value based pricing method to Atlantic bundle. Also
compare it with other pricing methods.
6. What price should Atlantic charge for DayTraderJournal.com for
Atlantic bundle?
7. Which pricing method you (as Jason Jowers) would recommend
for Atlantic bundle. Justify.
8. How Sales force will get motivated to convince the customers
for Atlantic bundle & how they would convince?

4. Timelines for Submissions of hand
written case report
Date for submission of case report
Wednesday, 12th June 2017
by 5.00 pm