Five Reasons Businesses Make Bad Online Marketing Decisions For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that businesses still make basic, critical mistakes when it comes to putting a plan together. These miscues are easier to understand, however, when you consider that they are often the result of more simple (and surprisingly common) mistakes in thinking. To help you understand what we mean, and why it's important, here are the five biggest reasons businesses make bad online marketing decisions...

1. Forallthetime,money,anddiscussionthataregiven
toonlinemarketingincompaniesofallsizes,itcanseem
abit baffling that businesses still make basic, critical
mistakes when it comes to putting a plan together.
Thesemiscuesareeasiertounderstand,however,when
youconsiderthattheyareoftentheresultofsimpler
(andsurprisinglycommon)mistakesinthinking.
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5Reasons
BusinessesMakeBad
MarketingOnline
Decisions
Theyareworkingfromthewronginformation
Old ideas, or just plain bad advice, can put your business on the
wrong foot before your website is even launched. In our industry,
best practices and customer tastes are constantly shifting – it's
important to keep up if you want your business website to
stand out.
1
Theyfallforthewrongsalespitch
Basic psychology tells us that we are more likely to believe what
we want to believe, and so it isn't unusual for the online marketing
equivalent of a "snake oil salesman" to convince a business that they
can get everything they want and need for pennies on the dollar. What
they don't mention, of course, is that the results are fleeting or
nonexistent, and that following the wrong tactics leaves the
business in worse shape than it started.
2
Theyareimpatienttoseeresults
When your online marketing efforts are targeted and coordinated,
it doesn't have to take a long time to produce good results. In fact,
many of our clients notice a sizeable increase in new leads within just
a few months. When you try to shortcut the process, however, bad
things tend to happen. And so, even though you don't have to be
overly patient, you do need to give it time to work.
3
Theydon'tinvestintheirownonline
marketingsuccess.
In any business or industry, you're going to have people who are going to
look for the lowest-cost solution to their problem. By cutting your online
budget to the bone, however, you're taking away things like creativity,
experience, and detail-oriented thinking that means it isn't going to
create opportunities for you to generate a positive ROI in the future.
4
Theyfailtoseethepotentialofagood
onlinemarketingplan.
Amazing as it might seem, there are still some businesses that just
don't "get it" when it comes to online marketing. In these cases, they
either think it doesn't work. In either case, they're selling their own
potential short, and missing out on cost-effective opportunities to
generate new sales opportunities now and in the future.
5
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