10 Crucial

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10 Crucial Questions Answered: Better Business Websites


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It's Time to Start Thinking Differently About Your Business Website

Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals?

Most aren't.

In a day and age when it's possible to accomplish so much via the web, most business websites still serve more as "web signs" than actual sources of new leads and customers. They might have nice visuals, but they aren't compelling, or effective... and most certainly aren't generating new sales opportunities.

Of course, most business owners and executives would love to have a stronger web presence, but aren't sure how to get one. Often, they fall into the trap of thinking that a different design, or perhaps the newest search engine optimization gimmick, will do the trick. That's understandable, but the reality is that it takes a lot of different pieces working together to produce a website that's actually good for your business.

In this infographic, I share ten of the most important strategies with you. These aren't just concepts or techniques that we’ve dreamed up over coffee, but proven tactics we have used again and again to produce extraordinary results. What kinds of results am I talking about? A 500% increase in new leads over a six-month time period hasn't been unusual, once we get all the components in place and working in harmony.

It's just as important to note that these aren't just new sales opportunities, but potentially better ones, with more lifetime value from each account. That's because, when new buyers are coming to you for answers and requesting information from your company rather than responding to your sales or advertising efforts, the relationship starts off on a better foot. There is more trust on both sides, with fewer negotiations over price, making it easier for a healthy long-term partnership to develop.

If that's the kind of performance you want from your business website, read the book after you finish with the infographic.

You won't find any gimmicks or cheap tricks in the pages, but you will find simple, straightforward ideas that could dramatically change the way you think about your online presence.

Check out the book on Amazon, just search code: B00G0I3K3A (or go to: http://www.amazon.com/dp/B00G0I3K3A )

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10 Crucial Questions Answered: Better Business Websites

  1. 1. 10 Crucial PLEASE SHARE (Always Attribute) Questions around Building a Better Business Website [ ] hashtag #betterwebsite 1 2 3 4 5 6 7 8 9 10 Do you know who your customers really are? Identify your customer personas and address all of your content to them as individuals. Further, write back stories to bring them to life. Do you place more emphasis on the visual design of your website than the structure and content? “Pretty” only gets you so far. Without substance, people will not visit or stay and search engines will not index. Does your content truly help your customers? Is it actionable, informational or educational? Is it written from a plan? If not, your content can cause people to disconnect. Use an editorial calendar, sales funnel and targeted offers. Are your company and staff empowered to “do” online? The Google Humminbird algorithm update made your entire team critical players – including staff and partners. Do you still expect your SEO, agency or developer to “handle” it for you? Let’s hope not. Does your website have a blog? If not, you are missing out on “the” most important and effective tool available. Just don’t get promotional or you’ll push visitors away. Instead, use great content to attract visitors, share knowledge and build trust. Are you making the most of the new art of SEO & findability? Search success really comes down to how well you can be found by the right kinds of prospects. A combination of content, social engagement and avoiding SEO tricks help you rank. Do you look at social media as networking yet? You should. The basic human desire to do business with other people that we know, like, and trust means embracing social tools to connect with prospects. They are the audience for your content. Do you craft offers that are relevant to your target audience? Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favour of your solutions. Each offer is another touch point in your sales process building trust when it is not promotional. Think you can set it and forget it? Think again. Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind. Do you keep an eye on your analytics? It’s one thing to have an idea about how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats good intelligence. The Bottom Line: A Successful Business Website Isn't Built From Any Single Thing Now that you've seen a glimpse of ten of the most important strategies of a productive and profitable business website, it's time to return to a confession that I made at the very beginning of the book: The magic isn't in the individual pieces themselves, but in the way they are used together to attract and engage new prospects. { { WEB PAGE Business Information Presentation (sell) Social Media Engagement Blogs & Content Marketing Email Marketing Offers CONTENT OFFER PAGE Qualified Lead Capture via Form (trade) Search Engine Query BLOG PAGE Trust Building via Information (give) Referrals & Sharing Your online marketing game changer! Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities for countless clients in just a few months. Building a Better Business Website – A book by Randy Milanovic [amazon book code: B00CMDQ9RG] #betterwebsite ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR kayakonlinemarketing.com