It's Time to Start Thinking Differently About Your Business Website Is your business website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals? Most aren't. In a day and age when it's possible to accomplish so much via the web, most business websites still serve more as "web signs" than actual sources of new leads and customers. They might have nice visuals, but they aren't compelling, or effective... and most certainly aren't generating new sales opportunities. Of course, most business owners and executives would love to have a stronger web presence, but aren't sure how to get one. Often, they fall into the trap of thinking that a different design, or perhaps the newest search engine optimization gimmick, will do the trick. That's understandable, but the reality is that it takes a lot of different pieces working together to produce a website that's actually good for your business. In this infographic, I share ten of the most important strategies with you. These aren't just concepts or techniques that we’ve dreamed up over coffee, but proven tactics we have used again and again to produce extraordinary results. What kinds of results am I talking about? A 500% increase in new leads over a six-month time period hasn't been unusual, once we get all the components in place and working in harmony. It's just as important to note that these aren't just new sales opportunities, but potentially better ones, with more lifetime value from each account. That's because, when new buyers are coming to you for answers and requesting information from your company rather than responding to your sales or advertising efforts, the relationship starts off on a better foot. There is more trust on both sides, with fewer negotiations over price, making it easier for a healthy long-term partnership to develop. If that's the kind of performance you want from your business website, read the book after you finish with the infographic. You won't find any gimmicks or cheap tricks in the pages, but you will find simple, straightforward ideas that could dramatically change the way you think about your online presence. Check out the book on Amazon, just search code: B00G0I3K3A (or go to: http://www.amazon.com/dp/B00G0I3K3A )

1. 10 Crucial
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around Building a
Better Business
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Do you know who your customers really are?
Identify your customer personas and address all
of your content to them as individuals. Further,
write back stories to bring them to life.
Do you place more emphasis on the visual design of your
website than the structure and content? “Pretty” only
gets you so far. Without substance, people will not visit
or stay and search engines will not index.
Does your content truly help your customers?
Is it actionable, informational or educational? Is it written
from a plan? If not, your content can cause people to
disconnect. Use an editorial calendar, sales funnel
and targeted offers.
Are your company and staff empowered to “do” online?
The Google Humminbird algorithm update made your entire
team critical players – including staff and partners. Do you still
expect your SEO, agency or developer to “handle” it for you?
Let’s hope not.
Does your website have a blog? If not, you are missing out on
“the” most important and effective tool available. Just don’t get
promotional or you’ll push visitors away. Instead, use great
content to attract visitors, share knowledge and build trust.
Are you making the most of the new art of SEO & findability?
Search success really comes down to how well you can be found
by the right kinds of prospects. A combination of content, social
engagement and avoiding SEO tricks help you rank.
Do you look at social media as networking yet? You should.
The basic human desire to do business with other people that
we know, like, and trust means embracing social tools to
connect with prospects. They are the audience for your content.
Do you craft offers that are relevant to your target audience?
Searchers are looking for answers. Provide them at all levels
of your sales funnel and build a case in favour of your solutions.
Each offer is another touch point in your sales process building
trust when it is not promotional.
Think you can set it and forget it? Think again. Getting started
is only the beginning. Building an online presence takes time and
effort. If you haven’t set a budget for ongoing marketing efforts,
analytics, content creation and engagement, you’ll get left behind.
Do you keep an eye on your analytics? It’s one thing to have
an idea about how many visitors your site has, but what
about conversions, popular pages, competitor activity or
even Google algorithm changes? Watch your analytics like
you watch your accounting. Nothing beats good intelligence.
The Bottom Line: A Successful Business Website Isn't Built From Any Single Thing
Now that you've seen a glimpse of ten of the most important strategies of a
productive and profitable business website, it's time to return to a confession
that I made at the very beginning of the book: The magic isn't in the individual pieces
themselves, but in the way they are used together to attract and engage new prospects.
{ {
WEB PAGE
Business Information Presentation (sell)
Social Media Engagement
Blogs & Content Marketing
Email Marketing Offers
CONTENT
OFFER PAGE
Qualified Lead Capture via Form (trade)
Search Engine Query
BLOG PAGE
Trust Building via Information (give)
Referrals & Sharing
Your online marketing game changer!
Is your business website really built to generate leads... or is it just an
expensive, online version of your company's brochure? The difference isn't
just clear and important, it's what separates the companies with successful
online marketing efforts from all the others. In this e-book, entrepreneur and
lead generation expert Randy Milanovic will share his top 10 ingredients for
high-ROI business websites, and how his company, Kayak Online Marketing,
has used them to produce triple-digit percentage increases in sales
opportunities for countless clients in just a few months.
Building a Better Business Website – A book by Randy Milanovic
[amazon book code: B00CMDQ9RG]
#betterwebsite
ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR
kayakonlinemarketing.com