SlideShare a Scribd company logo
10 Crucial

PLEASE SHARE
(Always Attribute)

Questions
around Building a
Better Business
Website
[

]

hashtag
#betterwebsite

1
2
3
4
5
6
7
8
9
10

Do you know who your customers really are?
Identify your customer personas and address all
of your content to them as individuals. Further,
write back stories to bring them to life.

Do you place more emphasis on the visual design of your
website than the structure and content? “Pretty” only
gets you so far. Without substance, people will not visit
or stay and search engines will not index.

Does your content truly help your customers?
Is it actionable, informational or educational? Is it written
from a plan? If not, your content can cause people to
disconnect. Use an editorial calendar, sales funnel
and targeted offers.

Are your company and staff empowered to “do” online?
The Google Humminbird algorithm update made your entire
team critical players – including staff and partners. Do you still
expect your SEO, agency or developer to “handle” it for you?
Let’s hope not.

Does your website have a blog? If not, you are missing out on
“the” most important and effective tool available. Just don’t get
promotional or you’ll push visitors away. Instead, use great
content to attract visitors, share knowledge and build trust.

Are you making the most of the new art of SEO & findability?
Search success really comes down to how well you can be found
by the right kinds of prospects. A combination of content, social
engagement and avoiding SEO tricks help you rank.

Do you look at social media as networking yet? You should.
The basic human desire to do business with other people that
we know, like, and trust means embracing social tools to
connect with prospects. They are the audience for your content.

Do you craft offers that are relevant to your target audience?
Searchers are looking for answers. Provide them at all levels
of your sales funnel and build a case in favour of your solutions.
Each offer is another touch point in your sales process building
trust when it is not promotional.

Think you can set it and forget it? Think again. Getting started
is only the beginning. Building an online presence takes time and
effort. If you haven’t set a budget for ongoing marketing efforts,
analytics, content creation and engagement, you’ll get left behind.

Do you keep an eye on your analytics? It’s one thing to have
an idea about how many visitors your site has, but what
about conversions, popular pages, competitor activity or
even Google algorithm changes? Watch your analytics like
you watch your accounting. Nothing beats good intelligence.

The Bottom Line: A Successful Business Website Isn't Built From Any Single Thing
Now that you've seen a glimpse of ten of the most important strategies of a
productive and profitable business website, it's time to return to a confession
that I made at the very beginning of the book: The magic isn't in the individual pieces
themselves, but in the way they are used together to attract and engage new prospects.

{ {

WEB PAGE
Business Information Presentation (sell)

Social Media Engagement

Blogs & Content Marketing
Email Marketing Offers

CONTENT

OFFER PAGE
Qualified Lead Capture via Form (trade)

Search Engine Query

BLOG PAGE
Trust Building via Information (give)

Referrals & Sharing

Your online marketing game changer!

Is your business website really built to generate leads... or is it just an
expensive, online version of your company's brochure? The difference isn't
just clear and important, it's what separates the companies with successful
online marketing efforts from all the others. In this e-book, entrepreneur and
lead generation expert Randy Milanovic will share his top 10 ingredients for
high-ROI business websites, and how his company, Kayak Online Marketing,
has used them to produce triple-digit percentage increases in sales
opportunities for countless clients in just a few months.
Building a Better Business Website – A book by Randy Milanovic

[amazon book code: B00CMDQ9RG]

#betterwebsite

ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR

kayakonlinemarketing.com

More Related Content

Recently uploaded

Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
seri bangash
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
zukhrafshabbir
 

Recently uploaded (20)

Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
The Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdfThe Inspiring Personality To Watch In 2024.pdf
The Inspiring Personality To Watch In 2024.pdf
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Cracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptxCracking the Change Management Code Main New.pptx
Cracking the Change Management Code Main New.pptx
 
New Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9loNew Product Development.kjiy7ggbfdsddggo9lo
New Product Development.kjiy7ggbfdsddggo9lo
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | ShajaraLuxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
Luxury Artificial Plants Dubai | Plants in KSA, UAE | Shajara
 
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlastUnlock Your TikTok Potential: Free TikTok Likes with InstBlast
Unlock Your TikTok Potential: Free TikTok Likes with InstBlast
 
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical TrialsSalesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
Salesforce in Life Sciences - Best Ways to Leverage The CRM for Clinical Trials
 
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
Byrd & Chen’s Canadian Tax Principles 2023-2024 Edition 1st edition Volumes I...
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?What Does A 3-Band Wedding Band Mean?
What Does A 3-Band Wedding Band Mean?
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Vendors of country report usefull datass
Vendors of country report usefull datassVendors of country report usefull datass
Vendors of country report usefull datass
 
Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)Special Purpose Vehicle (Purpose, Formation & examples)
Special Purpose Vehicle (Purpose, Formation & examples)
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

10 Crucial Questions Answered: Better Business Websites

  • 1. 10 Crucial PLEASE SHARE (Always Attribute) Questions around Building a Better Business Website [ ] hashtag #betterwebsite 1 2 3 4 5 6 7 8 9 10 Do you know who your customers really are? Identify your customer personas and address all of your content to them as individuals. Further, write back stories to bring them to life. Do you place more emphasis on the visual design of your website than the structure and content? “Pretty” only gets you so far. Without substance, people will not visit or stay and search engines will not index. Does your content truly help your customers? Is it actionable, informational or educational? Is it written from a plan? If not, your content can cause people to disconnect. Use an editorial calendar, sales funnel and targeted offers. Are your company and staff empowered to “do” online? The Google Humminbird algorithm update made your entire team critical players – including staff and partners. Do you still expect your SEO, agency or developer to “handle” it for you? Let’s hope not. Does your website have a blog? If not, you are missing out on “the” most important and effective tool available. Just don’t get promotional or you’ll push visitors away. Instead, use great content to attract visitors, share knowledge and build trust. Are you making the most of the new art of SEO & findability? Search success really comes down to how well you can be found by the right kinds of prospects. A combination of content, social engagement and avoiding SEO tricks help you rank. Do you look at social media as networking yet? You should. The basic human desire to do business with other people that we know, like, and trust means embracing social tools to connect with prospects. They are the audience for your content. Do you craft offers that are relevant to your target audience? Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favour of your solutions. Each offer is another touch point in your sales process building trust when it is not promotional. Think you can set it and forget it? Think again. Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind. Do you keep an eye on your analytics? It’s one thing to have an idea about how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats good intelligence. The Bottom Line: A Successful Business Website Isn't Built From Any Single Thing Now that you've seen a glimpse of ten of the most important strategies of a productive and profitable business website, it's time to return to a confession that I made at the very beginning of the book: The magic isn't in the individual pieces themselves, but in the way they are used together to attract and engage new prospects. { { WEB PAGE Business Information Presentation (sell) Social Media Engagement Blogs & Content Marketing Email Marketing Offers CONTENT OFFER PAGE Qualified Lead Capture via Form (trade) Search Engine Query BLOG PAGE Trust Building via Information (give) Referrals & Sharing Your online marketing game changer! Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities for countless clients in just a few months. Building a Better Business Website – A book by Randy Milanovic [amazon book code: B00CMDQ9RG] #betterwebsite ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR kayakonlinemarketing.com