More than Just Lines on a Map: Best Practices for U.S Bike Routes
Building a Flock with Twitter
1. Build a Flock with
randy bowden
principal partner | bowden2bowden llc
2. Why the Blue Bird?
Develop and promote your brand
Meet new customers and/or leads for
your business
Relationship building and
maintenance tool
Know your online reputation
Create buzz around service, product or
event
3. Basics of Flock Building
choose customize
follow engage,
set up relevant get
twitter back- tweet be
profile ground people/c followers
handle ompanies
genuine!
4. Name That Bird
AKA @username
Use as your personal brand
name
Your name, abbreviated name
or combo with your company
Nothing arbitrary, no numbers
5. Preen Your Feathers
Picture of you!
(could be company logo)
your real name
where are you?
website, blog, LinkedIn, About. Me
Be as descriptive as possible!
6. Feather Your Nest
Great
space to
utilize a
company
logo and
colors or
just your
artistic
flair!
HOW TO: Create Custom Twitter Backgrounds
via @mashable
7. First Tweet
What are you doing, reading, watching, attending…
or just say hello!
remember…the world is reading.
8. People already in your follow”
network
People with same
Leaders in your industry interests
New people you meet Hashtags for events
Use twitter’s “who to
9. Gather Your Flock
Place “Follow” buttons on all your “pages”
Tweet useful information
Retweet others
Engage