SlideShare a Scribd company logo
1 of 10
Build a Flock with




             randy bowden
 principal partner | bowden2bowden llc
Why the Blue Bird?
Develop and promote your brand
Meet new customers and/or leads for
your business
Relationship building and
maintenance tool
Know your online reputation
Create buzz around service, product or
event
Basics of Flock Building



choose               customize
                                          follow                 engage,
           set up                        relevant       get
twitter                back-     tweet                             be
           profile    ground             people/c   followers
handle                                   ompanies
                                                                genuine!
Name That Bird
                 AKA @username



Use as your personal brand
name
Your name, abbreviated name
or combo with your company
Nothing arbitrary, no numbers
Preen Your Feathers
                      Picture of you!
                 (could be company logo)


                     your real name


                     where are you?


            website, blog, LinkedIn, About. Me



              Be as descriptive as possible!
Feather Your Nest
   Great
 space to
 utilize a
company
logo and
colors or
just your
  artistic
   flair!

             HOW TO: Create Custom Twitter Backgrounds
                          via @mashable
First Tweet




What are you doing, reading, watching, attending…
                or just say hello!


              remember…the world is reading.
People already in your     follow”
network
                           People with same
Leaders in your industry   interests

New people you meet        Hashtags for events

Use twitter’s “who to
Gather Your Flock
Place “Follow” buttons on all your “pages”
                Tweet useful information
                           Retweet others
                                  Engage
a publication of bowden2bowden llc
Copyright © 2012 bowden2bowden llc, All rights reserved.

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Building a Flock with Twitter

  • 1. Build a Flock with randy bowden principal partner | bowden2bowden llc
  • 2. Why the Blue Bird? Develop and promote your brand Meet new customers and/or leads for your business Relationship building and maintenance tool Know your online reputation Create buzz around service, product or event
  • 3. Basics of Flock Building choose customize follow engage, set up relevant get twitter back- tweet be profile ground people/c followers handle ompanies genuine!
  • 4. Name That Bird AKA @username Use as your personal brand name Your name, abbreviated name or combo with your company Nothing arbitrary, no numbers
  • 5. Preen Your Feathers Picture of you! (could be company logo) your real name where are you? website, blog, LinkedIn, About. Me Be as descriptive as possible!
  • 6. Feather Your Nest Great space to utilize a company logo and colors or just your artistic flair! HOW TO: Create Custom Twitter Backgrounds via @mashable
  • 7. First Tweet What are you doing, reading, watching, attending… or just say hello! remember…the world is reading.
  • 8. People already in your follow” network People with same Leaders in your industry interests New people you meet Hashtags for events Use twitter’s “who to
  • 9. Gather Your Flock Place “Follow” buttons on all your “pages” Tweet useful information Retweet others Engage
  • 10. a publication of bowden2bowden llc Copyright © 2012 bowden2bowden llc, All rights reserved.