2. So you regularly post inspiring quotes, adorable kitten
photos and amusing memes, but your response rate is still
very low and you feel that you are tweeting just for the sake
of it. You may feel like you are up against a wall! What do
you post or tweet to make you stand out in all the social
media clatter?
I will give you three very simple ideas that will change your
situation radically.
3. Display your individuality
Post images of your clients, your office, your colleagues and
even your waiting room, after all, Facebook is more about
faces! You can look for young successful people in your
company and write briefly about them and what they have
done that is interesting and motivating. Instead of senior
management personnel, pick your subjects out of the
younger group. Highlight the things that these people have
done to make them unique. It would be a good idea to use
eloquent captions with the photographs. Of course, you
must remember to respect the privacy and confidentiality of
each individual.
4. Creating small videos
If you have an iPad or iPhone, download the video app Vine for
Twitter. You can look for ideas on how organisations use
Vine, such as making 6 second stories about the typical day
of the life of a customer. Look around at your company's
clients. Is there someone among them who could be the
subject of an inspirational story? You can provide a simple
example of how one inspirational person can have a very
strong impact on the world. @DibetesUK uses Vine to express
their gratitude individually to their donors. You can sync
Vine with other social media sites to share your clips very
quickly and conveniently.
5. Focus on what the fans want to know
Instead of thinking about what you want to tell your Twitter
fans and Facebook friends, stay focused on what they are
interested in. An example of this is the Beverly Farmers
Market, which functions only in spring, and organizes a brief
enclosed market early in the winters, and shares information
about other farmer markets. Their fans love it. This strategy
provides an excellent example of a company that provides
information about what its fans are interested in, instead of
focusing singularly on their own organization and its
activities. If you provide information about some other
entity, tag the pages that you use as references and connect
to these sites.
