“I believe that art photography is an underrated art form and we want to introduce this to the public,” Elizaga shared when asked why the gallery with over 80 branches worldwide, from Paris and New York to Shanghai and Tokyo, opened doors to anyone who appreciates art in Manila.

1. ___
YellowKorner Philippines General Manager Stephen Elizaga
Philstar.com/Deni Rose M. A nidad-Bernardo
From interior design
to investment: Expert
explains charm of art
photography
Deni Rose M. A nidad-Bernardo (Philstar.com) - June 9, 2020 - 1:56pm
MANILA, Philippines — With lockdown restrictions easing,
many establishments began reopening, including art
galleries in the Philippines.
In Greenbelt 5 mall in Makati City, among the art galleries
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2. that reopened is YellowKorner, believed to be the rst of its
kind in the country to specialize in art photography.
Opened in Manila last February, National Arts Month,
YellowKorner was founded in 2006 by Paul-Antoine Briat and
Alexandre de Metz because they wanted to share their
passion for photography to the world and to become the
leading publisher for art photography, said Stephen Elizaga,
the Manila gallery’s general manager.
“I believe that art photography is an underrated art form and
we want to introduce this to the public,” Elizaga shared when
asked why the gallery with over 80 branches worldwide, from
Paris and New York to Shanghai and Tokyo, opened doors to
anyone who appreciates art in Manila.
Due to the digital age, almost anyone with a camera or
camera phone can claim to be a photographer. But what sets
their over 250 photographer-artists apart, said Elizaga, is that
they were featured in a gallery or museum and were picked
by a committee of professional photographers and art
curators to make sure that they meet the brand’s standards.
Any photographer, the general manager said, can contribute
to the gallery for as long as the photographer’s work
undergoes screening by the brand’s committee. Each photo
from the gallery comes with a certi cate and a serial number
certifying every photo is one-of-a-kind and was printed in a
European laboratory, and not digitally mass-produced.
Beach photos were among the gallery’s bestsellers as these
can instantly brighten any space, especially for those who
want to bring the beauty of the outdoors indoors during the
quarantine. Portraits such as Formento+Formento’s “Smoke
Break Cinecitta” are also popular among collectors, said
Elizaga.
Manila, according to the GM, is lucky to be one of only 50
galleries in the world to have a copy of Formento+Formento’s
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3. iconic colored photo of a smoking nun.
For those into art as investment, pictures by legacy
photographer Slim Aarons go up and down in value because
his works are only distributed by the Getty Foundation, an
American institution awarding grants for outstanding visual
artists.
“Art is very subjective. Some people respond to sculpture,
paintings. Some people respond to photography because it
captures a moment,” Elizaga said, explaining what elevates
photography into an art form.
'Art survives'
Despite the challenges posed by novel coronavirus disease
2019 (COVID-19) pandemic, art experts predict that the art
industry would be able to bounce back since having tangible
assets could become more attractive as other investment
options collapse.
Christie's president Jussi Pylkkanen said they had not
experienced "falling appetite from our buyers."
The "truth is that art survives disaster," art economics expert
Kathryn Brown, from Britain's Loughborough University, told
Agence France-Presse.
"People continued to buy art during the First World War. You
can look at correspondence between the poet Guillaume
Apollinaire, writing from the trenches to a dealer in Paris,
telling him what art to buy." — Reports from James Pheby
with Thomas Urbain of AFP
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