useful for marketing

1. Presentation
On
Consumer Buying Behavior Towards
Water Purifier
Rakesh Kumar Singh
MMR 6021
Ishan Institute of Management and Technology

2. Noble Thoughts
“Water is the best drink of wise man”
Henry David Thoreau
“In wine there is wisdom , in beer there is strength
but in water there is bacteria”
David Orbak

3. Introduction
Rising alertness to drink pure water.
To stay away from water born diseases.
To lead healthy life .

4. Research Objective
“TO STUDY THE BUYING BEHAVIOUR OF PEOPLE
TOWARD PURCHASING THE WATER PURIFIERS AT
NCR AND DELHI”.
Sub Objectives
• To Study about the awareness of water purifier.
• To know the most preferred water purifier.
• To know why they purchase water purifier.

5. Research Methodology
1. Exploratory Research
2.Conclusive Research
Descriptive research
3.Chi Square Test
Sampling
Simple Random Sampling
Sample Unit--- 1
Sample Size-----150
Data Collection
Primary Source
Collecting Tool----Questionnaire

6. Findings
Aqua Guard is the most preferred water purifier.
RO is the most preferred technology.
Price , technology ,brand name are the important
factor while purchasing water purifier.
People care most about their health and social
status.

7. Limitation
 Time Bound.
Convincing respondent to fill up the form is tough.
Respondent does not fill all questions.

8. Recommendations
 Digital meter should must be affixed on to it, so that
people can know about the filter candle status & water
level .
 Purifier should must come in wide color range and
design so that it could match current modern kitchen.
 Warranty period should must be increased.
 Awareness about the technology must be elaborated
more clearly to the people.

9. “Best wine is the oldest
Best water is the newest”
William Blake