Corporate social responsibility as an image building tool

1. CSR as a tool for image
building

2. Business operations with social values.
“CSR is defined as operating a business that meets or exceeds the
ethical, legal, commercial & public expectations that society has of
business.”
Its activities is to embrace responsibilities towards :-
•Environment
•Employees
•Consumers
•Stakeholders

3. SHOWING A
TRUE
COMMITMENT
SOCIAL MEDIA
FEASIBILITY
PUBLIC
RELATION
BENEFITS
GOVT
RELATIONS
BUILDING A
POSITIVE
WORKPLACE
ENVIRONMENT.

4. INFOSYS Foundation created on 1996
Headed by Sudha Murthy
Three Major CSR Activities :
1. Learning & Education
 Donated 10,200 books alone in Karnataka
 Reconstructed 14 Govt. schools

5. 2. Art & Healthcare :
Organizes cultural programs
Constructed Infosys Super Specialty Hospital
Installed Office Management Software at KEM
Constructed Pediatric Hospital
3. Social Rehabilitation & Upliftment:
 Constructed hostels, orphanages, old age homes
 Rehabilitation of Devdasis

6. CSR activities at Infosys DCs in 2009
Pune DC
Eye donation Camp
Blood Donation Camp
Hyderabad DC
PC donation drive
Chennai DC
Educare
Facilities for rural schools

7. • Positive image among public.
• Easier recruitment and retention.
• Improves operational efficiency.
• It brings motivation.
• Good governance.

8. CSR as an image building tool can make corporate to involve in
CSR activities , thus making it a channel to success and
popularity among masses, responsibility towards society is a
factor that organizations have to sense and follow apart from
the profit motive of every business.