MMLP3.2Instructions In LP01.1, LP02.1, and LP03.1 you were asked to prepare milestones for a business plan.  An executive summary, while written last, is the first part of a business plan. This document is what the executives will read to determine if the business plan has merit and may determine whether or not they will read the entire business plan.  The executive summary covers all the key points of the business plan and should be 650-1,000 words. Must use 3 scholarly sources and cite APA. Here are some helpful sources that discuss what to include in your Executive Summary: · Chron · SBA REFERENCE ONLY: Below is the LP1.1 information Description of the Business Wickham Hospital is a rural hospital that provides quality healthcare services to the local community. Our mission is to engage in the promotion of healthier lives by providing quality healthcare services. This is to be executed in a fiscally responsible way that promotes the social, physical, spiritual and psychological wellbeing of the community and patients it serves. Further, the hospital aims at serving all members of the community regardless of their gender, religion, race or age. Among the services provided by the hospital include outpatient and inpatient services, emergency services, primary care, skilled nursing care, center for rehabilitation medicine, a lung cancer center and surgical services. Our main competitors are some hospitals established within the same community. Among these are Greenview Hospital, Jordan Memorial Hospital and Sloan Hospital. These hospitals offer outpatient and inpatient services as well as other services such as primary stroke services, rehabilitation for pediatric polio patients. Recommendations to Stand out of the Competition To stay on top of the competition, Wickham Hospital needs to invest and adapt to the most recent technology to ensure efficient delivery of quality medical services. Further, all healthcare personnel needs to undergo further training through platforms such as seminars and online educational forums. This will promote safe and efficient delivery of services to patients as they promote the quality of life within the community. Besides this, management needs to be keener with the appropriate allocation and deployment of resources to ensure that all areas are sufficiently covered (Enthoven, 2014). How to Accommodate a Global Business Environment The hospital currently serves the adjacent community and a few consumers from the outskirts. To broaden into the global business environment, a few strides should be taken. For instance, a website should be created describing the business and services offered. This way, international consumers will seek the business even when they come visiting within the local community. Further, the organization could seek for international investors whose partnership or involvement would attract international healthcare consumers towards the organization (Lunt & Mannion, 2014). The business ...

1. MMLP3.2Instructions
In LP01.1, LP02.1, and LP03.1 you were asked to prepare
milestones for a business plan. An executive summary, while
written last, is the first part of a business plan. This document is
what the executives will read to determine if the business plan
has merit and may determine whether or not they will read the
entire business plan. The executive summary covers all the key
points of the business plan and should be 650-1,000 words.
Must use 3 scholarly sources and cite APA.
Here are some helpful sources that discuss what to include in
your Executive Summary:
· Chron
· SBA
REFERENCE ONLY: Below is the LP1.1 information
Description of the Business
Wickham Hospital is a rural hospital that provides quality
healthcare services to the local community. Our mission is to
engage in the promotion of healthier lives by providing quality
healthcare services. This is to be executed in a fiscally
responsible way that promotes the social, physical, spiritual and
psychological wellbeing of the community and patients it
serves. Further, the hospital aims at serving all members of the
community regardless of their gender, religion, race or age.
Among the services provided by the hospital include outpatient
and inpatient services, emergency services, primary care,
skilled nursing care, center for rehabilitation medicine, a lung
cancer center and surgical services. Our main competitors are
some hospitals established within the same community. Among
these are Greenview Hospital, Jordan Memorial Hospital and
Sloan Hospital. These hospitals offer outpatient and inpatient
services as well as other services such as primary stroke

2. services, rehabilitation for pediatric polio patients.
Recommendations to Stand out of the Competition
To stay on top of the competition, Wickham Hospital needs to
invest and adapt to the most recent technology to ensure
efficient delivery of quality medical services. Further, all
healthcare personnel needs to undergo further training through
platforms such as seminars and online educational forums. This
will promote safe and efficient delivery of services to patients
as they promote the quality of life within the community.
Besides this, management needs to be keener with the
appropriate allocation and deployment of resources to ensure
that all areas are sufficiently covered (Enthoven, 2014).
How to Accommodate a Global Business Environment
The hospital currently serves the adjacent community and a few
consumers from the outskirts. To broaden into the global
business environment, a few strides should be taken. For
instance, a website should be created describing the business
and services offered. This way, international consumers will
seek the business even when they come visiting within the local
community. Further, the organization could seek for
international investors whose partnership or involvement would
attract international healthcare consumers towards the
organization (Lunt & Mannion, 2014). The business should
make it publicly known that it offers all primary care services to
everyone without discrimination and at the same rates as the
local community.
Talents to Look for when Hiring Employee
While hiring, the organization will be looking for skilled and
highly-qualified candidates who have the ability to deliver the
hospitals services diligently and efficiently. At all levels, the
hospital will be looking for leaders. Physicians are expected to
be productive, vocal, influential and academically prolific and
to rise to a leadership position whenever required. All the other
healthcare personnel are expected to have skills such as
effective communication and listening skills, skilled decision-

3. making as well as problem-solving skills.
Important Technologies to Maintain the Business
One essential technology is the Electronic Health Records
(EHRs) as well as ICT to ensure effective storage of medical
documents and communication across the hospital networks. In
the surgical department, there is need to invest in the most
recent and advanced surgical equipment. These include
intraoperative MRI and other imaging devices especially for the
invasive cardiology procedures (Patil & Patil, 2017). Further,
the hospital needs to invest in hybrid operating rooms to
facilitate state-of-the-art surgical procedures that will promote
the quality of life. Due to the rising cases of hospital acquired
infections, Wickham Hospital needs to get infection detecting
technologies to control these infections and make the hospital
more competitive.
Current Charges for Products and Services
Our charges for various products and services are quite
standardized and affordable. For instance, with a
pharmaceutical drug called Humira that medicates different
conditions such as inflammatory bowel diseases and arthritis
which costs $2,669 on average in the USA (Faries, Obenchain,
Haro & Leon, 2014). It goes for $2,400 in our hospital. The cost
of an MRI is at $1,050 while across the USA it costs $1,119.
Inpatients spending a day in the hospital spend $5,150. Across
the nation the costs goes for $5,220. Other primary care
services such as appendix removal which go for $15,930 in the
country, go for $15,500 in our hospital. This is just to sample a
few but generally, our costs are below the national costs of most
medical products and services.
LP2.1 FOR REFERENCE ONLY:
SWOT Analysis and Promotional Strategies
SWOT Analysis
STRENGTHS
WEAKNESSES

4. · We offer a comprehensive practice of core competencies.
· We have strong community ties and patients keep coming back
to the hospital.
· We can comfortably treat many types of patients suffering
from different problems.
· We support our patients through social infrastructure and
attend to the less fortunate.
· Limited funding.
· Limited geographic space.
· Lack of multiple types of payments and low reimbursement
rate by Medicare.
OPPORTUNITIES
THREATS
· We can work on better patient retention.
· We can offer preventive services and disease management as
alternative treatment methods.
· We can create value of our services through evidence based
outcomes.
· Increasing cost of healthcare.
· Severe regulatory changes and restrictions.
· May be unable to keep up with technology advancements.
The above SWOT analysis for the hospital shows the
organization’s internal strengths and weaknesses as well as its
external opportunities and threats. The analysis provides a safe
yet productive setting in evaluating the position of the hospital
as well as its future. This way, one gets actionable takeaways
and management can set or adjust their goals realistically and
plan how to forge forward (Dictionary, 2016). This analysis
allows the administration to review their success and identify
then work on those areas that need improvement. For instance,
the strengths show that the hospital is competent but there is
still need to maintain these competencies to avoid being
outdone by the rest of the competitors. Healthcare is evolving
and the hospital needs continuous realignment for it to continue
thriving with these strengths.

5. On the other hand, there are weaknesses that need to be handled
internally. To begin with, with the issue of limited funding,
management needs to come up with a way to raise funds by
attracting investors. Further, there are opportunities for the
hospital to grow and develop. The administration should take
advantage of these to create more business (Wheelen, Hunger,
Hoffman & Bamford, 2017). For instance, besides majoring in
treatment of diseases, the hospital can diversify into preventive
services and disease management which will attract more
consumers. With the external threats, the administration needs
to intervene and mitigate them. For instance, with the issue of
increasing healthcare cost, there needs to be cost savings
measures such as avoiding duplicating services.
Promotional Strategies
There are a number of promotional strategies that the hospital
can employ to communicate to the community and wider market
of its services and attract more consumers. To begin with, it
could use advertising in newspapers, radio stations and
television channels to reach to a wide audience. Further, it
could use direct mail or newsletters whereby it directly contacts
its consumers and other prospective consumers through emails
and communicates its services to them (Armstrong, Adam,
Denize & Kotler, 2014). Another method is through
telemarketing whereby the hospital reaches individual potential
consumers through making telephone calls or sending text
messages to them. To reach the online audience, the hospital
could embrace the website strategy by creating a website and
describing its services and offerings. Additionally, the hospital
could give specialty promotional items such as t-shirts with the
hospital’s labels, thermometers and some toiletries.
Projected Sales
Over the next one year, the hospital is expected to increase
sales by 9%. The outpatient volumes are estimated to rise by
11% while the inpatient are expected to grow by 6.3%.
Outpatient surgery is expected to rise by 20% while
cardiovascular services are projected to swell by 15%. The total

6. gross revenue is expected to get to $30.40 million with the
inpatient services accounting for $14.2 million and outpatient
$16.2 million. The net patient revenue is expected to be
approximately $13.5 million.
Reply 1.
Limited Liability Company (LLC)
COLLAPSE
Top of Form
Peter and Andrew are contemplating the formation of a new
business, therefore they must consider some important factors
such as entity formation, liability, taxation, capitalization,
management, operation, and eventual dissolution. One of the
main considerations facing Peter and Andrew is whether or not
they want their personal assets exposed as payment of any
business debts in the event that the hunting and fishing lodge
business fails, or worse yet, has pending lawsuits for personal
injuries sustained at the lodge. Kleinberger (2008) writes that
“an LLC combines attributes of four different types of business
organizations: general partnerships, limited partnerships,
corporations, and closely held corporations” (Kleinberger, 2008,
p. 473).
The beneficial advantage of forming an LLC is that personal
assets are protected (Melvin & Guerra-Pujol, 2018, p. 473)
whereas those assets would be exposed, jointly and severally, if
instead a general partnership is formed (Ibid, p. 448).
Moreover, Peter and Andrew will likely require raising capital
from a lender, and will probably be required to place the
aforementioned land as collateral to secure the financing.
Considering that the property on which the lodge will be built
belongs to their family, namely their grandfather, it would be
wise for them to fully protect it so that the land remains a
significant part of the family legacy for future generations.
Hence, it is my opinion that an LLC is the most favorable

7. option for their new business.
The next important consideration facing Peter and
Andrew is whether or not they should allow Paul to join them as
the operations manager. A management agreement will outline
the duties and responsibilities of each member, and will also
designate the business as either a member-managed LLC (all
members have equal authority for business decisions) or a
manager-managed LLC (manager is responsible for the daily
operations, including the sole authority for making non-major
business decisions) (Ibid, p. 474). If Peter and Andrew choose
to have Paul join them in this new business as its manager, the
brothers would then be precluded from making any further
operational business decisions. It would be my recommendation
that they decide against having Paul join them, especially as a
manager, given the fact that he does not share their Christian
values and probably will not, as the manager, honor their desire
to allow church worship retreats at the lodge. In the alternative,
however, perhaps they could hire Paul as a consultant on all
aspects of operating a hospitality business so that he can impart
his knowledge to both Peter and Andrew.
Lastly, as a pass-through entity, Peter and Andrew must
decide how profits and losses are to be distributed and taxed
(either as a partnership or corporation), which is routinely
outlined in the operating agreement. According to
LegalZoom.com, “a pass-through entity maintains a capital
account for each member, and profits are split by allocating
amounts to this account” (Masters, n.d., para. 2). Moreover,
profits and losses are recorded as self-employment income on
the individual tax returns of both Peter and Andrew for taxation
purposes. The only decision remaining to be made at that time
will be whether or not they take a draw on the profits or leave
them in the business as working capital to help grow the
business. As we are reminded in Proverbs 13:11, “wealth gained
hastily will dwindle, but whoever gathers little by little will
increase it” (Proverbs 13:11 ESV).
References

8. Kleinberger, D. S. (2009). THE LLC AS RECOMBINANT
ENTITY: REVISITING FUNDAMENTAL QUESTIONS
THROUGH THE LLC LENS. Fordham Journal of Corporate &
Financial Law, 14(2), 473-490. Retrieved from
http://ezproxy.liberty.edu/
login?url=https://search.proquest.com/docview/89068003?accou
ntid=12085
Masters, T. (n.d.). How are profits split in an LLC? Retrieved
from http://info.legalzoom.com/
profits-split-llc-20063.html
Bottom of Form
Reply 2.
What personal liability will the owners have for the obligations
of the business (contracts, debts, lawsuit judgments, etc.…)
In that I chose the limited liability company for the
owners, it is more likely that the owners will have limited
liability for their company debts. In the case of something
happening where the company does fall into debt, the creditors
‘will only go after the company’s assets and not the owners’
personal assets’ (Bulkat, 2018). The company can decide to
make themselves equally and personally responsible for their
debt by co-signing on the business loan. If one of the brothers
wanted to leave or if they both wanted to sale, LLC is going to
ensure a smooth transfer through a business continuation
agreement. Meaning if one of the owners dies or becomes
bankrupt the LLC will have to dissolve (Staff, 2018).
Should Paul be included as a co-owner, or in some other role?
On what do you base that decision?
Because of Paul’s hesitation in the past towards churches,
the brothers’ would probably be better off to offer Paul a high
rank in their business where he will get paid handsomely as the

9. company grows. I believe this because the brothers’ have a
great opportunity to minister to people by letting them use their
property for worship and growing in their faith; I believe God
will bless a company that does this. There is a chance that they
can sit down with Paul and come up with some contracts and
agreements to be able to do this and then they still may be able
to consider him to be a legal co-owner of the business. But I do
not think it is wise to go into business with someone who
doesn’t share your views on some important issues in the world
where that may effect your business and personal life.
How would contributions to the new business be valued?
New contributions, as in key employees or investors, could be
detrimental to a new business.
How would profits and losses be distributed?
At year-end the LLC must allocate profits or losses to
each member. This is how the IRS ensures that the company is
taxing their income. Profits, however, do not have to be
distributed in the rules of a limited liability company (Master,
2016).
It, S. (n.d.). What Is an LLC (Limited Liability Company)?
Retrieved May 06, 2018,
from https://www.incorporate.com/limited_liability_company.ht
ml
Bulkat, B. (n.d.). When You Might Be Personally Liable for
LLC or Corporate Debt. Retrieved May 06, 2018,
from https://www.nolo.com/legal-encyclopedia/personally-
liable-llc-corporate-debt-bankruptcy.html

10. Staff, I. (2018, April 09). Limited Liability Company – LLC.
Retrieved May 06, 2018,
from https://www.investopedia.com/terms/l/llc.asp
Master, T. (2016, October 26). LLC & Profit Distribution.
Retrieved May 06, 2018,