2. A name,term,sign,symbol,or design used to identify
the products of one firm and to differentiate them
from competitive offerings.
Something used to show customers that one product is different than
the products of another manufacturer.
3. When it comes to consumer choices brands matter.
When consumers trust a brand. It makes them loyal and
when they are loyal they buy more.
4. 1. Brands provide peace of mind.
2. Brands save decision making-time.
3. Brands create differences.
4. Brands provide safety.
5. Brands add value.
6. Brands express who we are.
7. Brands give consumer a reason to share.