2. COMPANY PROFILE
• Founded in 1976 by Michel Leclercq in France
• Leading creator, producer and retailer of broad range of sports
equipment.
• Developed its sports Equipment design and manufacturing
business since 1986, with seven in-house brands.
3. COMPANY PROFILE
• Headquarters: Lille, France
• Main Brands:•
– Quechua : Mountain sports•
– Tribord : Water sports•
– Kipsta : Team sports•
– Dé cathlon Cycle : Cycling and rollers•
– Domyos : Fitness and running•
– Inesis : Rackets•
– Geologic : Natural sports like fishing and riding
– Nabaiji : swimming.
4. BRANDS
NABAIJI
Nabaiji is a brand
producing swimming
products like swimsuits,
aqua gym products,
swimming gears etc.
5. BRANDS
•TRIBORD
•Tribord was founded in 1996 by 5 real enthusiasts.
• It is the Oxylane Group "passion brand" for water sports
(sailing, kayaking, diving and surf sports).
6. BUYING CYCLE AND PROCEDURE
• The buying process for a particular brand is carried
– twice a year and
– Seasons for the brands are:
• Spring Summer &
• Autumn Winter.
7. LEVELS IN BUYING CYCLE
Range planning for next
season:
• Range suggested by
Industrial Buyer of the
Component brand. Pre production
Review of sales of on • Planning of dispatch approval from coming
going season. for production in each season
country i.e. which
models for which
country and which
supplier, depending on
the costing
8. FORECAST
• Style wise forecast is provided:
– by the Retail Supplier,
– keeping in mind the sales of
previous year (The forecast is
weekly and colour-wise for
each style
“70% of this forecast is commitment & in case of good/ bad
sales, the forecast is updated.”
9. BUYING PROCESS
• Master Trading & Sub-Contracting
• Product: All types of Swimwear & T-Shirts (UV
Guards)
• Range: Men, women, kids
• Price: Rs. 200- Rs. 7000
10. BUYING CYCLE
Review of current Product
season’s sale & Delivery to
development &
research retailer
Production
Budget planning Placing of orders
Comparative &
Directional Range planning Range selection
shopping
11. BUYING PROCESS
• Season’s forecast is sent by the head office.
• Techpacks are generated and provided to vendors.
• On the basis of cost analysis provided by the vendors,
PO is placed with the vendor having the most
appropriate cost and lead time analysis.
12. PLANNING
• Latest sales data the store expects to sell:
– This year Tribord expects to sell 2 Million pcs of products developed in
India/ Sri Lanka.
• Inventory for each style, color, size:
– According to deliveries, forecast, fabric capacity and Garment capacity.
• Time taken from order placement to delivery:
– Implantation orders: 120 days.
– Replenishment: 90 days
• Stock for a particular style is kept for
– one particular season.
13. T&A CALENDER FROM ORDER CONFIRMATION TO
DELIVERY
Spring summer Autumn winter
June: Range Planning, 1st Sample & Costing. September: Range Planning, 1st Sample &
Costing.
July: Selection Samples October: Selection Samples
August: Selection Meeting October: Selection Meeting
Size- sets Size- sets
Forecast Forecast,
Fabric and trims booking. Fabric and trims booking.
Garment Capacity booking Garment Capacity booking.
October: Pre production samples, If Ok December: Pre production samples, If Ok
proceed for production. proceed for production.
November: Launch Production March: Launch Production
January: Shipment of first deliveries May: Shipment of first deliveries
February: First Delivery in France. June: First Delivery in France.
June: Last deliveries. January: Last deliveries
14. STORES AND LOCATION
• Stores located in
– Western Europe (around 200 stores)
– India, China, Singapore, Russia, Brazil (in combined
around 120 stores)
• Motive behind the store location
– Customer base
• Location of buying office
– Decathlon Chennai office
15. MARKETING
• Interior design and layout
– Visual merchandising
• According to sports
• Advertisement and season
– It is revised
• Every season
– Brand ambassador
• All customers !!
– Advertising
• Stores only, very rarely TV ads in France
16. PRICE POSITIONING
• Target customer:
– People spending time on beaches, doing sport activities line
Surfing, etc
• Price range:
– Rs. 200- Rs. 7000.
17. DISTRIBUTION OF MERCHANDISE
• Ratio of domestic: international/region wise : 99.99 %
international
– CURRENTLY
• Western Europe : 98 %
• Brazil : 1%
• Russia : 0.1%
• Others : 0.9 %
18. VENDORS/SUPPLIERS
• Fabric
– Carvico- Italy
– Miti-Spa- Italy
– MAS DOGI EFA- Sri Lanka
– VTL- Tunisia
• Garment
– MAS- Linea Aqua
– Courtaulds
Editor's Notes
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
To view this presentation, first, turn up your volume and second, launch the self-running slide show.
SmartArt custom animation effects: bending process(Intermediate)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Process. In the Process pane, click Vertical Bending Process (fifth row, third option from the left), and then click OK to insert the graphic into the slide.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text. On the slide, select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following:Click ChangeColors, and then under Accent 1 click Colored Fill – Accent 1 (second option from the left).Click More, and then under 3-D click Polished (first option from the left).On the Home tab, in the Font group, select Gill Sans MT from the Font list, and then select 24 from the Font Size list. Select the top left shape (starting point)in the graphic, and then do the following: Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Olive Green, Accent 3, Darker 25% (fifth row, seventh option from the left).Under SmartArtTools, on the Format tab, in the Shapes group, click Change Shape, and then under Flowchart click Off-page Connector (second row, second option from the left).Select the bottom right shape (ending point) in the graphic, and then do the following:Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, and then under Theme Colors click Red, Accent 2, Darker 25% (fifth row, sixth option from the left).Under SmartArtTools, on the Format tab, in the Shapes group, click Change Shape, and then under Basic Shapes click Hexagon (first row, eighth option from the left).To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimationtask pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Fade.Under Modify: Fade, in the Speed list, select Fast.Also in the Custom Animation task pane, select the fade effect. Click the arrow to the right of the fade effect, and then click EffectOptions. In the Fade dialog box, on the SmartArtAnimation tab, in the Group graphic list, select One by one, and then click OK.Also in the Custom Animation task pane, click the double arrow under the fade effect to expand the contents of the list of effects,and then do the following:Press and hold CTRL, select the first, third, fifth, seventh, ninth, 11th, 13th, 15th, and 17th animation effects (fade effects for the rectangles), and then do the following:Click Change, point to Entrance, and then click MoreEffects. In the Change Entrance Effect dialog box, under Moderate, click Stretch.Under Modify: Stretch, in the Start list, select With Previous. Under Modify: Stretch, in the Speed list, select Fast.Press and hold CTRL, and then select the first, third, fifth, 15th, and 17thanimation effects (stretch effects for the first, second, third, eighth, and ninth rectangles in the path). Under Modify: Stretch, in the Direction list, select From Top.Press and hold CTRL, and then select the seventh and 13th animation effects (stretch effects for the fourth and seventh rectangles in the path). Under Modify: Stretch, in the Direction list, select From Left. Press and hold CTRL, and then select the ninth and 11th animation effects (stretch effects for the fifth and sixth rectangles in the path). Under Modify: Stretch, in the Direction list, select From Bottom.Press and hold CTRL, and then select the second, fourth, sixth, eighth, 10th, 12th, 14th, and 16th animation effects (fade effects for the connectors). Under Modify: Fade, in the Start list, select After Previous.Select the eighth animation effect (fade effect for the connector between the fourth and fifth rectangle). Click the arrow to the right of the eighth animation effect, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 0.5, and then click OK.Select the 10th animation effect (fade effect for the connector between the fifth and sixth rectangle). Click the arrow to the right of the 10th animation effect, and then click Timing. In the Fade dialog box, on the Timing tab, in the Delay box, enter 0.5.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Direction list, click Linear Down(first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colorsclick Blue, Accent 1, Darker 25% (fifth row, fifth option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 71%.Click the button next to Color, and then under Theme Colors clickBlack, Text 1 (first row, second option from the left).
