Green marketing - raj edicos

1. Rajat Sharma

2. In recent years the term green marketing have come
to prominence and reflects growing concern of
increase in exploitation of our environment.
The implications of the destruction of the forests , the
appearance of ‘ holes ‘ in the ozone layer etc have
created a wave concern about the destruction of our
environment.
Therefore many consumers are in favour of
eco-friendly products .This has also created
impact on marketing .

3. Green marketing refers to the process of
selling products or services based on their
environmental benefits.
Such a product or service may be
environmentally friendly in itself or produced
or packaged in an environmentally friendly
way.

4. Many manufacturers have
recognized environmental
concerns as a source of
competitive advantage and have
developed products with a green
image .

5. Macdonald’s have stopped packaging
their hamburgers etc in polystyrene
containers and now use cardboards
which comes from a renewable
resource and is biodegradable
or recyclable .

6. The production process is compatible with
ecosystem.
It is compatible with goals of the company.
It satisfies the consumers.

7. Eco label is an environmental claim that
appears on the packaging of a product .It
is awarded to a manufacturer by an
appropriate authority. ISO 14020 is a
guide to the award of Eco-labels.
The government of India launched an
Eco-mark Scheme in 1991 to increase
consumer awareness in respect of
environment friendly products.The aim
of the scheme is to encourage the
customers to purchase those products
which have less harmful environmental
impact.

9. Eco labeling leads to
Improvement of image and sales of products
Manufacturer’s being more accountable to
environmental impacts.
Consumer’s awareness that their choice of
product do affect the environment as some
products are less damaging to
environmental than others

10. OPERATON OF ECO-MARK SCHEME OF
GOVERNMENT OF INDIA :
• 3 stages led to award of eco-mark in India
• The Steering Committee of the MEF determines the product
categories for coverage under the scheme and to formulate
strategies for future developments of the scheme.
• The second stage is the identification of specific products to
be selected and the individual criteria to be adopted by the
Technical Committee of CPCB.
• In the third stage the Bureau of Indian Standards
(BIS) is to certify the product and formulae contract
with the manufacturer allowing use of eco-mark.

11. 1. Soaps and detergents
2. Wood substitutes
3. Cosmetics
4. Rubber
5. Plastic product
6. Textiles
7. Fire extinguisher
8. Leather
9. Paper
10. Food items
11. Lubricating oils
12. Packaging materials
13. Paints
14. Batteries
15. Electrical / electronic goods
16. Food addition

12. Thank you
: Rajat Sharma