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Design Thinking for Innovation
1. INNOVATION and DESIGN THINKING
Course objectives:
1. To explain the concept of design thinking for product and service development
2. To explain the fundamental concept of innovation and design thinking
3. To discuss the methods of implementing design thinking in the real world.
24. Customer journey maps are used to map the relationship between a customer and an organization over time
and across all channels on which they interact with the business. Design teams use customer journey maps to
see how customer experiences meet customers’ expectations and find areas where they need to improve
designs.