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Traditional BI or Disruptive BI?
Raghu Kashyap - Director, Technology Orbitz/Expedia Inc
Who am I?
• Tech Person @orbitz/@expedia
• Agile champion
• Data strategist and analytics
evangelist
• Passion - https://github.com/
ragskashyap
• Blog - http://kashyaps.com
• Tweets - @ragskashyap
Orbitz Worldwide
• One of the top 3 Online Travel
Agency.
• Orbitz started 2001 by 5 airlines to
kill GDS monopoly.
• Last 5 years it has always been rated
as one of the best places to work for
• Orbitz India office in 2013,
Bangalore.
• Analytics , Data Infrastructure,
Product development using Java and
open source technologies
Expedia Inc
• Acquired Orbitz Worldwide in 2015
Sep
• Operates more than 140 branded
travel sites. Presence in more than
55 countries
• Books enough room nights in one
year to fill every hotel in Manhattan
for 30 months;
• Sells enough tickets to fill more than
six hundred 737 airplanes every day.
• Around 16000 employees
worldwide
• India presence in Bangalore, Pune,
Mumbai and Gurgaon
What is BI?
Business intelligence (BI)
is often described as "the
set of techniques and
tools for the
transformation of raw
data into meaningful and
useful information for
business analysis
purposes - Wikipedia Courtesy - www.passionned.com
Role of BI
• Help business by building
data platforms
• Constant checks on the
Health of the business
• Help business make
strategic decisions
• Help the business look
into blue ocean
Skill Sets
• BI needs people who can
transform data into a meaningful
information
• SQL (Teradata, Oracle,
SQLServer, Greenplum)
• Visualization experts
(Microstrategy, Business
Objects, Tableau)
• Data/Business Analysts
• Product? Courtesy - www.everyonemakesdecisions.com
Waterfall rocks! Really?
• Why is Agile NOT so
popular in BI world?
• BI is always an after
thought when products are
built
• The data flow movements
and the end reports fit the
methodology well.
• BI has always been a step
behind app development in
adapting to Agile world.
Courtesy - geekandpoke.typepad.com
Traditional BI sucks!
• Time to Market
• Realtime Analytics is critical
• Proprietary softwares vs
open source
• Speed
Courtesy - www.passionned.com
Agile to the rescue!
• Scrum & XP from 2006
• BI exposure to Agile 2010
• To Scrum or NOT to Scrum
• Why Kanban?
Disruptive BI 1.0
• 2010 - Change the model
• Leverage the Agile process
which has been very
successful across the
organization.
• Finance, Technology,
Marketing, Business?
• Evangelize analytics and
technology that goes along
with it.
• Centralized decentralization
BI/DWH/ML/Analytics/
Data science
• Evolution of BI
• Personalization focus
• Machine Learning
• Data science
• Analytics at the core
• BI the foundation for all
Courtesy - www.exhibitionsinternational.org
Disruptive BI 2.0
• What makes the traditional
BI disruptive?
• Continous Integration
• Automated deployments/
Continuous delivery
• Automated QE framework
• XP principles
• Cloud
• Data platform
• Realtime Analytics
Courtesy - bluesentryit.com
Automation with CI
Adoption of cloud
• Data storage outside your data
center is a sin?

• You can only run but NOT hide

• AWS is becoming defecto for
lot of organizations to store
data
Build vs Buy
• Earlier to 2010 I would have
said Buy
• Today there is no good
solution in the market that
caters to all your needs.
• Is everyone trying to solve
the same problem?
• Is there a great market for
entrepreneurs here :-)
Courtesy - www.upsidelearning.com
Use cases?
Skill set for 2.0?
• Data scientist
• Programmers
• Story tellers
• Passion for data
• Big Data (Hadoop, Amazon
Kinesis, Storm, Kafka, noSQL,
Cassandra………)
Courtesy - timoelliott.com
Three things to take away
• Agile is a mindset. Embrace
agile to transform your data
adoption and usage
• Continuous delivery and
integration is very critical
• Technology is the key to
enable possibilities

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Traditional BI or Disruptive BI?

  • 1. Traditional BI or Disruptive BI? Raghu Kashyap - Director, Technology Orbitz/Expedia Inc
  • 2. Who am I? • Tech Person @orbitz/@expedia • Agile champion • Data strategist and analytics evangelist • Passion - https://github.com/ ragskashyap • Blog - http://kashyaps.com • Tweets - @ragskashyap
  • 3. Orbitz Worldwide • One of the top 3 Online Travel Agency. • Orbitz started 2001 by 5 airlines to kill GDS monopoly. • Last 5 years it has always been rated as one of the best places to work for • Orbitz India office in 2013, Bangalore. • Analytics , Data Infrastructure, Product development using Java and open source technologies
  • 4. Expedia Inc • Acquired Orbitz Worldwide in 2015 Sep • Operates more than 140 branded travel sites. Presence in more than 55 countries • Books enough room nights in one year to fill every hotel in Manhattan for 30 months; • Sells enough tickets to fill more than six hundred 737 airplanes every day. • Around 16000 employees worldwide • India presence in Bangalore, Pune, Mumbai and Gurgaon
  • 5. What is BI? Business intelligence (BI) is often described as "the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes - Wikipedia Courtesy - www.passionned.com
  • 6. Role of BI • Help business by building data platforms • Constant checks on the Health of the business • Help business make strategic decisions • Help the business look into blue ocean
  • 7. Skill Sets • BI needs people who can transform data into a meaningful information • SQL (Teradata, Oracle, SQLServer, Greenplum) • Visualization experts (Microstrategy, Business Objects, Tableau) • Data/Business Analysts • Product? Courtesy - www.everyonemakesdecisions.com
  • 8. Waterfall rocks! Really? • Why is Agile NOT so popular in BI world? • BI is always an after thought when products are built • The data flow movements and the end reports fit the methodology well. • BI has always been a step behind app development in adapting to Agile world. Courtesy - geekandpoke.typepad.com
  • 9. Traditional BI sucks! • Time to Market • Realtime Analytics is critical • Proprietary softwares vs open source • Speed Courtesy - www.passionned.com
  • 10. Agile to the rescue! • Scrum & XP from 2006 • BI exposure to Agile 2010 • To Scrum or NOT to Scrum • Why Kanban?
  • 11. Disruptive BI 1.0 • 2010 - Change the model • Leverage the Agile process which has been very successful across the organization. • Finance, Technology, Marketing, Business? • Evangelize analytics and technology that goes along with it. • Centralized decentralization
  • 12. BI/DWH/ML/Analytics/ Data science • Evolution of BI • Personalization focus • Machine Learning • Data science • Analytics at the core • BI the foundation for all Courtesy - www.exhibitionsinternational.org
  • 13. Disruptive BI 2.0 • What makes the traditional BI disruptive? • Continous Integration • Automated deployments/ Continuous delivery • Automated QE framework • XP principles • Cloud • Data platform • Realtime Analytics Courtesy - bluesentryit.com
  • 15. Adoption of cloud • Data storage outside your data center is a sin? • You can only run but NOT hide • AWS is becoming defecto for lot of organizations to store data
  • 16. Build vs Buy • Earlier to 2010 I would have said Buy • Today there is no good solution in the market that caters to all your needs. • Is everyone trying to solve the same problem? • Is there a great market for entrepreneurs here :-) Courtesy - www.upsidelearning.com
  • 18. Skill set for 2.0? • Data scientist • Programmers • Story tellers • Passion for data • Big Data (Hadoop, Amazon Kinesis, Storm, Kafka, noSQL, Cassandra………) Courtesy - timoelliott.com
  • 19. Three things to take away • Agile is a mindset. Embrace agile to transform your data adoption and usage • Continuous delivery and integration is very critical • Technology is the key to enable possibilities