1. Introduction to Company Research October 17, 2010

2. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

3. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

4. What Is Effective Research? Why Conduct Research? Companies expect it Shows your excitement about the company & industry Effective Research = Research + Analysis * - Not your personal opinion but opinion based on sound facts & marketing/ finance principles

5. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

7. Website

8. Company 10-K (Annual Report)- Overview of core business and strategic issues

9. Quarterly Earnings Calls – Current strategic issues and market position info

10. Web-Based Research

11. Ready To Use

12. Blogs, Websites etc

13. Customizable

14. Google Reader -Track industry related blogs in one place

15. Yahoo Finance – Track company-specific news

16. HTC Research

18. Ross-Specific Resources Industry/ Company Databases Generic: E.g. Marketline OneSource (e.g. Amazon) Forrester Specific: eMarketer (e.g. Video Industry)

19. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

20. Useful Company Resources Company Website Investor Relations Website (e.g. Google, MSFT) 10-K Annual Reports (using Yahoo Finance) Letter to Shareholders (e.g. Amazon) Earnings Calls

21. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

22. Web-Based Ready to Use Resources Blogs & Aggregators TechMeme Seth Godin’s blog Websites TechCrunch Silicon Alley Insider WikiInvest CNET ZDNET Gizmodo

23. Web-Based Customizable Resources Google Reader Yahoo Finance

24. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

25. HTC Research Wiki

26. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

27. Connecting with Alumni Step 1 – Find Them Ross Alumni Database LinkedIn.com Join pertinent groups Step 2 – Find Something in common Step 3 – Draft email OCD’s Quick Tips: Informational Networking with Alumni Step 4 – Call/ Meeting Be prepared Its about him/her, the work and the company; not about you…

28. Agenda What Is Effective Research? What Are Available Research Sources? Ross-Specific Resources Useful Company Documents Web-Based Resources HTC Research Wiki Connecting with Alumni Resource Summary

29. Resource Summary