Social media

1. Stage 1
The
Preliminary
Round
Team Name:
Name of first member: Ruta Paranis
College Name: T. A. Pai Management Institute, Manipal
Name of second member: Raghav Baldwa
College Name: T. A. Pai Management Institute, Manipal

2. SOCIAL MEDIA
• SOCIAL MEDIA IS THE TOOL, SERVICE, AND COMMUNICATION FACILITATING
CONNECTION BETWEEN PEERS WITH COMMON INTERESTS
• IT IS A STRATEGIC TOOL FOR UNCOVERING BUSINESS INSIGHTS
• IT IS DIGITAL CONTENT AND INTERACTION WHICH IS CREATED BY AND
BETWEEN PEOPLE
• GEOCITIES, CREATED IN 1994, WAS ONE OF THE FIRST SOCIAL MEDIA SITES

5. Friendship
•Keeping in
Touch
•Developing
new
relationships
Sharing
•Photos
•Links
•Interests
Community
•Causes
•Beliefs
•Advocacy

8. SOCIAL MEDIA STATISTICS
• In India, 86 % of internet users are there on some or other social media
platform
• In 2014, it is estimated that there will be 168.7 million social network
users in India
• On an average an Indian spends 217 minute every day on Facebook

10. THE INFLUENCE OF SOCIAL MEDIA
• 74% OF CONSUMERS RELY ON SOCIAL MEDIA TO INFLUENCE THEIR
PURCHASING DECISIONS.
• B2B MARKETERS USE AN AVERAGE OF 6 SOCIAL MEDIA PLATFORM
FOR 3.6 HOURS GLOBALLY
• 80% OF BUSINESS EXECUTIVES SAYS SOCIAL MEDIA IS “IMPORTANT”
OR “SOME WHAT IMPORTANT” IN SUCCESSFUL MARKETING AND
BRANDING