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How to Build a Virtual Law Office
Website That Performs

Rachel Rodgers | @RachRodgersEsq
hervirtuallawoffice.com
What role does your
VLO website play?

hervirtuallawoffice.com/doneforyou
Why do so many
law firm websites suck?
law firm websites suck?
TRADITION

hervirtuallawoffice.com/doneforyou
The Homepage

hervirtuallawoffice.com/doneforyou
What do you want
people to do when they
come to your website?
hervirtuallawoffice.com/doneforyou
hervirtuallawoffice.com/doneforyou
hervirtuallawoffice.com/doneforyou
hervirtuallawoffice.com/doneforyou
The average user will leave
your website within
8 Seconds
if you don’t engage them.

hervirtuallawoffice.com/doneforyou
The About Page

hervirtuallawoffice.com/doneforyou
The About Page is the most
visited web page on a
website after the homepage.

hervirtuallawoffice.com/doneforyou
The VLO Page

hervirtuallawoffice.com/doneforyou
Is Your VLO Website
Interactive?

hervirtuallawoffice.com/doneforyou
Your website should be
something to do not just
something to read.

hervirtuallawoffice.com/doneforyou
Blogs are a great way to provide
original content.

hervirtuallawoffice.com/doneforyou
3 Things
Clients
Can Do
on Your
VLO
Website

I. Read your articles,
watch your videos, listen
to your podcast
• Sign up for your
newsletter & get a free
useful guide
II. Register for your client
portal and begin to
interact with you
It is not enough to have the right
info on these pages…
They also have to be visually
aesthetic and pleasing.
hervirtuallawoffice.com/doneforyou
Think about visual aesthetics as a…

hervirtuallawoffice.com/doneforyou
hervirtuallawoffice.com/doneforyou
Does the copy on your
VLO Website
draw clients in?
draw clients in?
hervirtuallawoffice.com/doneforyou
web copy  
A style of online writing that’s intended
to make sales and increase conversions.
A style of online writing that’s intended
to style of online writing that’s intended
A make sales and increase conversions.
to make sales and increase conversions.

hervirtuallawoffice.com/doneforyou
hervirtuallawoffice.com/doneforyou
Source: ABC Copywriting
So, to have a successful
VLO, we want a
website that:
hervirtuallawoffice.com/doneforyou
I. Reflects the personality of the attorney.
• Focuses on the client and the problems they are
facing and solutions they are looking for.
II. Is interactive, not just static.
• Has a professional, polished look with content that
provides value.

hervirtuallawoffice.com/doneforyou
Killer Virtual Law Office
Web Design

hervirtuallawoffice.com/doneforyou
For More Information visit:
hervirtuallawoffice.com/doneforyou

hervirtuallawoffice.com/doneforyou

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How to build a virtual law office website that performs

Editor's Notes

  1. Homepage example??
  2. http://www.frogloop.com/care2blog/2011/7/2/google-analytics-report-shows-people-are-spending-less-time.html
  3. Homepage example??