Originally delivered as 1st of a mini-series with XY Planning Network on January 13, 2015. For more on Institute for the Future's research, see www.iftf.org. Firms that are built to last will serve today's Gen X & Y clients, but will also meet their changing needs over time. This webinar will explore how future clients might plausibly save, spend, borrow, and protect in the year 2025. It begins with each call participant briefly sharing signals of change that they are sensing which point to the changing landscape. A signal of change is typically a small or local innovation or disruption that has the potential to grow in scale and geographic distribution. A signal can be a new product, a new practice, a new market strategy, a new policy, or a new technology. It often gets expressed through a newsworthy event, or a new organization. Signals are useful for people who are trying to anticipate a highly uncertain future.

1. 2025 Financial Planning Clients
(the start of a conversation)
Rachel Hatch
@Rachelkeas

2. © 2014 Institute for the Future for Omidyar Network. All rights reserved. SR-1751
Signal (Definition)
Small or local innovation or disruption
that has the potential to grow in scale
and geographic distribution

3. Context about IFTF
• Independent nonprofit research group based
in Palo Alto, CA adjacent to Stanford
• Key research in global food outlook, ten-year
forecast, health horizons, tech horizons
• Not predicting, forecasting: plausible,
internally consistent, provocative view of what
might happen ten years out

4. Ten-Year Forecast Clients
(partial list)

5. Methodology

6. 4 External Future Forces
• Monetizing Personal Data
• Quantifying Social Capital
• Leveraging Idling Assets
• Augmenting with Affective Tech

7. 2025 Financial Planning Clients
How they will PROTECT

8. Signal of Change: Uber Insurance
• What: Carsharing service utilized by urban dwellers, which
automatically comes with liability insurance.
• So What: Expect to see a whole new range of risk
mitigation-providers

9. Signal of Change: Metromile
• What: Meta-service offered in the sharing economy so that
you only pay for insurance when you are driving for
personal use.
• So What: Expect to see the rise of micro-insurance for high-
resolution risk mitigation

10. Signal of Change: Trov
• What: a technology
provider focusing on
property and asset
management. It catalogs &
tracks all your belongings
and their current value,
making it easier to insure,
sell, donate & share what
you own through your
phone.
• So What: it is being called
“the personal cloud for
everything you own.”

11. 2025 Financial Planning Clients:
How they will EARN & SAVE

12. • “Get a steady paycheck
you can count on. Every
week. With the job you
already have.”
• Turns your hourly wage into
a steady salary, for a
service fee of $5/week
• Includes PayCheck Boost
as well as budgeting tools
for cashflow management
and savings goals.
Signal of Change: Even

13. 2025 Financial Planning Clients
How they will SPEND & INVEST

14. Signal of Change: BetaBrand
• What: a fashion
company that is
structuring its
interactions with buyers
through a crowdfunding
model
• So what: consumption is
blending with investing
in interesting ways.
Expect to see people
spending more of their
discretionary funding on
sites like this
14

15. 2025 Financial Planning Clients
How they will BORROW

16. Signal of Change: Pave
• What: a crowdfunded loaning platform, designed for the
millennials who don’t want to step foot in a bank.
• So What: Combines algorithms with human analysis to
deliver what amounts to contextual underwriting. Due to the
regulatory environment, this is something that traditional
banks aren’t set up to do.

17. Save the Date
• Friday, March 13: Hacking the Future of
Financial Services: A Prototyping F2F Session
in Minneapolis 3-5:30pm central, followed by
happy hour
• Wednesday, May 27: #HackFinance4XY, a F2F
event organized around FPA NorCal 5:30-
6:30pm pacific (Likely Location: Nerd Wallet in
SF)