Kindred Cooperative conducted in-person surveys of 100 students at Oral Roberts University to gather information about potential microfinance lenders. Account planners asked students a variety of closed and open-ended questions about employment, social media usage, knowledge of microfinance, loans, and the nonprofit Kiva. The purpose was to help Kindred's marketing campaign for Kiva and provide data on potential lenders from a Midwestern university. Responses showed many students were unfamiliar with microfinance but open to learning more, with some expressing interest in making small loans after paying off their own student loans.

1. A Research Brief by Kindred Cooperative

2. Overview
Survey Writing Process:
Anonymity: Purpose of the Survey:
To begin the agencies’ research, Kindred
Cooperative gave initiative to ten account planners
to retrieve the on-campus opinions of residents at
Oral Roberts University. Each account planner was
assigned to gather the data of ten students, asking
him or her the questions about Kiva contained in the
agencies’ survey.
As opposed to surveying students online,
Kindred’s surveys took place in person. The account
planners received answers from participants and
wrote their answers down verbatim.
The survey contained a variety of questions.
The account planners first asked participants about
their employment status and preferred method of
payment. Next, they sought answers about the stu-
dents’ preferred social media platform.
The account planners asked five closed-ended
questions and three open-ended questions. By using
these two different types of questions, Kindred was
able to not only get immediate and accurate answers,
but more opinionated and quotable answers as well.
Additionally, included in Kndred’s survey was a
Likert Scale question, which allowed participants to
place an answer on a scale of “Not Likely” to “Very
Likely.”
The purpose of the survey is to assist Kindred
Cooperation in their marketing campaign for Kiva,
as well as provide Kiva with collective data pertain-
ing to potential lenders from a Midwestern Universi-
ty.
Confidentiality was managed by making the
survey anonymous. No personal names, addresses,
or contact information were recorded that would
identify the respondent. The survey’s purpose is not
for direct enlistment, rather as a tool to help Kin-
dred Cooperation create an awareness campaign
for Kiva.
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3. Report
What is your employment status?
What is your gender?
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4. What social media platform do you use most
frequently?
Do you have a:
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5. What do you know about microfinance?
“Nothing”
“Small credit loans”
“Investing small amounts of money”
“Microeconomics?”
“From what it sounds like it is money made slowly in small increments”
“GoFundMe pages- people funding other people”
“It’s giving small loans to people who don’t have credit to take out larger loans with high interest
rates. It relies a lot on social dependency to ensure payback.”
“It’s the best way to help the developing world rise from poverty”
“Money tailored to you on a smaller scale”
“I know what micro and finance means... small money”
“Small business investments”
“Making little loans”
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6. Have you ever taken a missions trip?
Do you have a heart for missions?
Have you ever donated to missions?
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7. Have you ever recieved a loan?
If yes, what kind?
How did it change the direction of or impact your life?
Student loan; “It gave me an appreciation for school and it pushed me to
work hard.”
Small Business loan; “It helped give me that push to start off my business.”
Home and auto loans; “I couldn’t have gotten through without it.”
Student loans; “It’s the reason I’m at ORU, and it’s enabled me to do what I
love.”
Student loan; “It is helping me finish my education.”
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8. Have you heard about the nonprofit organization
Kiva?
What obstacles would prevent you from making a
$25 loan?
Monetary Reasons
45%
Lack of Information
10%
Nothing
20%
Personal
25%
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9. Other comments:
After hearing about Kiva, how likely are you to
make a Kiva loan?
- “I remember using Kiva before. I gave money to a lady that made clothing.”
- “I will most likely lend once I pay off my own loans.”
- “I will give to Kiva after my missions trip.”
- “This should be bigger, and better advertised.”
- “It’s really cool how they pay you back, I’d give all the time!”
- “I’m surprised I haven’t heard of this sooner!”
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