2. Current Model When two Realtors try to acquire a listing or support their offer, both their offers are technically accurate.
3. Traditional Model The properties are compared by average, with price fluctuation created from qualitative comparison and interpretation of amenities. Error is consistently large and unchecked .
4. Price fluctuation created from qualitative comparison and interpretation of amenities: Error is consistently large and unchecked .
5. Supporting Information If a Realtor presents comps with analysis that keeps error in check, and as a by-product represents the surrounding neighborhood, the competing realtor cannot justify the refuting comps.
6. New Comprehensive Model Quantitative Comps provides a Market Price based on a survey of properties that represents the entire neighborhood in relation to the property, keeps error in check, and additionally provides trending data to show market forces that may affect demand for that property.
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8. A Stronger Price is Giving Measured Price In Depth Trending Number of Data Points Probability of Correct Price
12. Measured Price = NOT ESTIMATED Number of Data Points = 40 vs 4 In Depth Trending = Calibrator can be used for other properties Correlation Coefficient = Strong Correlation Yielding a Correct Price
16. Following the Money, Trend Result 2 Market Demand for Subdivision 6.88E-05 Slope 2.67E+00 Intercept 11/8/2010 Date 40490 Date Conversion $286,711 Most Popular Price in Micro-Market, Consumer Demand
17. “ I can now see in numbers what I knew in my gut…” An accurate number does not mean a quick and easy sale.
18. The number one killer to pricing is Consumer Demand. The larger the divergence, the more emotion will play into the pricing of a property.
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20. Quantitative Comps Giving Realtors the data they need to help build the best price .
