The Wellness Mandala framework from QiCrafting explores emerging opportunities at the intersection of quantified self and holistic wellness.

1. Wellness
Mandala

2. Wellness Mandala
To Wellness
From Illness
Move
Breathe
Eat
Sleep
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3. Wellness Mandala: Dynamics
External
Internal
Eat
Hardware
To Wellness
From Illness
Move
Breathe
Active
Passive
Sleep
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Software

4. Wellness Mandala: Influence Model
3. Process
What are the capabilities
that users need to
succeed in the journey
from illness to wellness?
5. Capabilities
1. Motivation
To Wellness
What are the resources
that users need to
succeed in the journey
from illness to wellness?
6. Resources
What is the intrinsic or
extrinsic motivation to
start the journey from
illness to wellness?
From Illness
What are the metrics that
can show users success
in the journey from
illness to wellness?
What is the process that
can help users succeed
in the journey from
illness to wellness?
2. Rewards
What are the intrinsic or
extrinsic rewards to
continue the journey
from illness to wellness?
4. Metrics
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

5. Wellness Mandala: Rule of Thumb Research
Practice meditation with
belly breathing for 30+
min. Work out for 30+
minutes to increase heart
rate to 80%+.
To Wellness
From Illness
Sleep
Move
Eat small portions, early
and frequently. Eat whole
and natural foods,
preferably proteins,
mostly plants.
Breathe
Eat
Move 10000+ steps, with
30+ minutes of intense
activity. Stand more than
sit and walk every
waking hour.
Sleep for 8+ hours, with
4+ hours of deep sleep
and 90%+ sleep
efficiency.
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

6. Wellness Mandala: Quantified Self Metrics
- Weight
- Body Fat %
- Body Mass
Index
- Calories
- Frequency
- Composition
To Wellness
From Illness
Move
- Rate
- Depth
- Variability
Breathe
Eat
Sleep
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- Steps
- Distance
- Calories
- Duration
- Deep/ REM
Sleep
- Sleep
Efficiency

7. Wellness Mandala: Quantified Self Trends
From quantified self to
quantified families,
offices, spaces and cities
Internal
Eat
From manual entry to
smartphone apps to
wearable devices
To Wellness
From Illness
Move
Breathe
External
Sleep
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

8. Wellness Mandala: Quantified Self Devices
To Wellness
From Illness
Move
Breathe
Eat
Sleep
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.
Withings Smart Body Analyzer, Nike Fuel Band, Jawbone Up, Fitbit Flex, Mio Alpha Heartrate Monitor

9. Wellness Mandala: Quantified Self Apps
To Wellness
From Illness
Move
Breathe
Eat
Sleep
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Nike Running, Moves, Runkeeper, Azumio Sleep Time, My Breath Lite, MyFitnessPal, Olik Body Fat, Azumio Instant Heart Rate

10. Wellness Mandala: Beyond Quantified Self
To Wellness
From Illness
Move
Breathe
Eat
Sleep
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Beddit, Lapka, YouTopia, Scanadu Scout

11. Population
comparison
Population
trends
Personal
measures
Personal
trends
One
Users
Many
Wellness Mandala: Quantified Self Scaling
Regularly
Once
Time
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12. Wellness Mandala: Opportunity Spaces
Explore unique
combinations of the
elements in the internal
and external circles, to
create new solutions.
To Wellness
From Illness
Sleep
Move
The complete solution
will include all the ten
elements in the three
circles.
Breathe
Eat
The opportunity space is
expanding from
quantified self to include
quantified families,
offices, spaces and
cities.
Move beyond the internal
circle, to build new
solutions around habits,
systems, places and
spaces.
Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

13. Welcome to
QiCrafting

14. Welcome to QiCrafting
QiCrafting is an insights and innovation
consultancy that helps brands find new
opportunities around wellness.
We work with brands in four areas: Brand
Purpose (PurposeCrafting), Brand Futures
(FutureCrafting), Brand Innovation
(ChangeCrafting) and Brand Stories
(StoryCrafting).
Our current research focus is on exploring
emerging opportunities at the intersection
of quantified self and holistic wellness.

15. The Wellness
Opportunity

16. Think Wellness, Not
Illness
People around the world are rethinking
of their health in terms of wellness,
instead of illness.
Pharmaceuticals, healthcare and
insurance brand also have an
opportunity to redefine themselves
around wellness and occupy a bigger
space in people’s minds and hearts.
Photo from Flickr

17. Become a Wellness
Brand
All brand that can help people eat,
move, sleep or breathe better are
wellness brands, even if they don’t know
it yet.
All such brand have an opportunity to
create products, platforms, and
programs that help people in their quest
for wellness.
Photo from Flickr

18. Enable Wellness
Choices
People are taking responsibility for their
own wellness, including diet, exercise,
diagnostic and medication, and
depending less on the healthcare
system.
Brands have an opportunity to create
quantified self gadgets and apps to
enable people to make better wellness
choices and stick to them.
Photo from Flickr

19. Craft Wellness
Experiences
People are seeking out experiences that
enhance their sense of wellness, and
are willing to pay a premium for them.
Brands have an opportunity to create
wellness experiences that connect their
brand essence with a specific aspect of
wellness.
Photo from Flickr

20. Work With
QiCrafting

21. Brand Purpose:
PurposeCrafting
We design wellness retreats to help
marketers re-connect with themselves
and their consumers as people, rediscover their brand’s purpose in relation
to wellness, and re-articulate it around
emerging opportunities in wellness.
Photo from Flickr

22. Brand Futures:
FutureCrafting
We design exploration quests to help
marketers understand early adopters
who are driving the quantified self
movement, and imagine future
scenarios on how technology might
change our relationship with wellness,
and its role in their own businesses.
Photo from Flickr

23. Brand Innovation:
ChangeCrafting
We design innovation challenges to help
marketers use a range of divergence
and convergence tools to co-create new
wellness-themed products and services
with consumers, early adopters and
experts.
Photo from Flickr

24. Brand Stories:
StoryCrafting
We design storytelling workshops to
help marketers engage their consumers
as people, by creating, curating and
crowdsourcing purpose-inspired
wellness-themed brand stories.
Photo from Flickr

25. The QiCrafting
Network

26. The QiCrafting Network
Gaurav Mishra
Founder and CEO,
QiCrafting
Shanghai
Amena Lee
Schlaikjer
Founder, The
Wellness Works
Shanghai
Yan Liu
James Norris
Founder,
Ask Lab
Shanghai
Founder,
Self Spark
Singapore
To learn more about QiCrafting, visit http://qicrafting.com,
email us at gaurav@qicrafting.com, or call us at +8615618060597.

27. qicrafting.com