Jasper’s Consignment
A Leader in Designer Accessories for Men
1 | J a s p e r ' s C o n s i g n m e n t S t o r e
Table of Contents
Executive Summary…………………………………………………………………………………………3
Business Description…………………………………………………………………………………...
Executive Summary
Jasper's Consignment is a premium online retailer that specializes in men's accessories including ties,
...
Business Description
Jasper’s Consignment will be an online retailer specializing in men’s accessories, specifically, neck...
Location
Location for Jasper’s Consignment will be at 2516 Wabash Ave St Paul, MN 55114 at the Public Stoage
facility. Bec...
Marketing Plan
Customer Profile
Demographic and Psychographic Breakdown
Jasper’s Consignment employs the use of VAL’s Surv...
The table below describes the breakdown of the Demographic and Behavioral Snapshots that
Highlight the use of VAL’s consum...
Competitive Analysis
Since the recession, more consumers have looked to consignment as a way to dress professionally and
p...
Product
At Jasper’s our products will be determined by our consignor database. We will only accept items of
superior quali...
Jasper’s Consignment website will also be a large source of promotion as well as a one week ad on I
Heart Radio and some s...
Fixed Costs
Cost Category Annual Expenses % of Sales Plan
Staffing (payroll or wages) $100,000 33%
Payroll taxes $6500 2%
...
March 8% $24,265 As it gets closer to spring consumers spend more in preparation
for vacation.
April 8% $24,265 There is n...
Accounting/bookkeeping $10,000
Inventory $54,597
Total $103,128
Capital Items
POS system $205.00
Telephone/fax $240.00
Ren...
Telephone/Fax $20 $20 $20 $20 $20 $20
Security/Internet $113 $113 $113 $113 $113 $113
POS System
Maintenance
$20.83 $20.83...
Telephone/Fax $
20.00
$
20.00
$
20.00
$
20.00
$
20.00
$
20.00
$
240.00
0%
Security/Interne
t
$
113.33
$
113.33
$
113.33
$
...
Telephone/Fax $ 60 $ 60 60 $ 60
Security/Internet $ 340 $ 340 340 $ 340
POS System
Maintenance
$ 62 $ 62 62 $ 62
Insurance...
Maintenance $ 249.99 $ 249.99 $ 250 $ 250
Telephone/Fax $ 60.00 $ 60.00 $ 60 $ 60
Security/Internet $ 339.99 $ 339.99 $ 34...
Pro Forma Cash Flow, Year One
18 | J a s p e r ' s C o n s i g n m e n t S t o r e
19 | J a s p e r ' s C o n s i g n m e n t S t o r e
January February March April May June
$ 108,000 $ 107,126 $ 106,889 $...
July August September October November December Total
$ 109,150 $ 109,238 $ 109,644 $ 110,084 $ 110,842 $ 112,529
$ - $ - ...
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter
Cash $ 114,119 $ 114,579 $ 121,010 $ 125,798
Loan
Line of credit
Gross sal...
Loan
Line of credit
Gross sales $ 66,062 $ 95,423 $ 84,413 $ 121,114
Total Cash $ 202,214 $ 236,014 $ 236,711 $ 282,990
It...
Inventory $54,597 Line of Credit 0
Prepaid Rent-Security Deposit $1,320 Total 0
Prepaid Electricity $864
Prepaid Insurance...
Prepaid Heating and Water $222 Long Term Debt 0
Prepaid Marketing Expenses $600 Total 0
Prepaid Travel Expenses $0
Securit...
• Mariam Shamsid-Deen will contribute $15,000 to the start-up of the business by selling personal
property and family cont...
• Items cannot have visible wear, stains, rips, etc.
• Items must have been more than $50.00 during the initial time of pu...
Source: www.googlemaps.com
Store setup budget:
Because there will be no official store, the setup budget is listed in the ...
Month Promotion Total Costs
January, March, May, July,
September, November,
December.
Advertisement in The
Villager Newspa...
January, March, May, July, September, November,
December.
Advertisement in The Villager
Newspaper
$1,200
Every Week Advert...
Education
Saint Catherine University, Fall 2010,
Expected Graduation Date: December, 2013
Major Concentration: Fashion Mer...
Cash: checking accounts $9,567
Cash: savings accounts $10,500
Certificates of deposit
Securities: stocks/bonds/mutual fund...
Maryela Perez
101 E. Wheelock PKWY
Saint Paul, MN 55117
Cell: (651)-808-1302 mpperez@stkate.edu
EDUCATION:
St. Catherine U...
Charlotte Russe- Mall of America, Bloomington, MN
05/2012-present
• Assist customers by describing and demonstrating produ...
Assets Amount in Dollars
Cash: checking accounts 7750
Cash: savings accounts 10800
Certificates of deposit
Securities: sto...
Net Worth 28,995
LIABILITIES:
Credit Card and Charge Card
Debt
Mariam Shamsid-Deen
mkshamsiddeen@stkate.edu
2346 Dorland D...
· Stocked merchandise on the floor
Internship
Opportunities
·Junonia (Sept.2011-Dec.2011)
o Promoting and advertising inte...
Total Assets $33,000
Liabilities Amount in Dollars
Current debt (credit cards, accounts) $1,500
Notes payable (describe be...
The Limited May
2010-Present
Roseville MN and Sioux Falls SD
• Achieved the largest number of Instyle sales within first t...
Sample Job Descriptions
Job Title Status Description
39 | J a s p e r ' s C o n s i g n m e n t S t o r e
Store: Jasper’s ...
Web Developer Full-time We are in need of a great Web Developer who can keep up to date with our
business. This job positi...
Bibliography
Esswein, P. (2010). Downsize Me. Kiplinger's Personal Finance, 64(11), 67-68.
Frier, S. (2012). Menswear E-Ta...
Jacobs, D. L. (2012). How To Enjoy New York Fashion Week Without Breaking The Bank. Forbes.Com,
16.
McManus, T. (2009). Un...
• Average price of items in store was figured out by weighing out the average price of each of our
product categories. The...
Internet- Is based off the plans provided by Comcast
POS system updates- This number is based on the cost up QuickBooks up...
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Team works on creating a realistic non-store development.

Course builds on previous business courses to cover the fundamentals of non-store merchandising techniques. The class focuses on distribution channels outside the retail “norm", exploring catalogs, Internet and other alternative retail techniques such as social media, kiosks, trunk shows, television and multi-level. Guest speakers introduce students to career oppotunities in fields such as home-based sales, television and internet. Students integrate these techniques into business plans.

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Jasper’s Consignment Store Doc.

  1. 1. Jasper’s Consignment A Leader in Designer Accessories for Men 1 | J a s p e r ' s C o n s i g n m e n t S t o r e
  2. 2. Table of Contents Executive Summary…………………………………………………………………………………………3 Business Description………………………………………………………………………………………...4 Location……………………………………………………………………………………………………….5 Marketing Plan………………………………………………………………………………………………..6 Competitive Analysis…………………………………………………………………………………………8 Product, Price & Promotion………………………………………………………………………………….9 First Year Sales Plan…………………………………………………………………………………………10 Break-even Analysis………………………………………………………………………………………….10 Sales Per Square Foot………………………………………………………………………………………..10 Fixed Cost Worksheet…………………………………………………………………………………………11 Monthly Sales Plan…………………………………………………………………………………………….12 Capital Spending Plan…………………………………………………………………………………………13 Profit and Loss Statements…………………………………………………………………………………….14 Gross Margin……………………………………………………………………………………........................18 Pro Forma Cash Flow…………………………………………………………………………………………..19 Opening Pro Forma Balance Sheet…………………………………………………………………………...23 Closing Pro Forma Balance Sheet………………………………………………………………………….....24 Investment Plan………………………………………………………………………………………………….25 Appendix A………………………………………………………………………………………………………..26 Appendix B………………………………………………………………………………………………………...27 Appendix C………………………………………………………………………………………………………...28 Appendix D………………………………………………………………………………………………………...30 Bibliography………………………………………………………………………………………………………..43 Justifications……………………………………………………………………………………………………….44 2 | J a s p e r ' s C o n s i g n m e n t S t o r e
  3. 3. Executive Summary Jasper's Consignment is a premium online retailer that specializes in men's accessories including ties, bowties, watches, cufflinks and man bags. Jasper's Consignment will choose items for sale based on each item’s quality, designer label, age, wear and price at initial time of purchase. Once items are accepted for sale, consignors will be mailed a pre-paid shipping label to send their items to the Jasper's Consignment warehouse for processing. Upon an item’s arrival, they will be thoroughly inspected, cleaned, sanitized and be made ready for posting on Jasper's Consignment online website and online store via Ebay.com. Customers will shop Jasper's frequently for inexpensive quality men's accessories for themselves or loved ones. Within Jasper's pilot year, marketing will be mainly focused on free social networking sites such as Facebook, Twitter and Pinterest. Within years 2-5, marketing efforts will be expanded to online advertising, print advertising and neighborhood newspapers. Target Market for Jasper’s Consignment was determined using the VALs survey for strategic business insights tool. Our customer profile determined the median age of 42 years, comprising 11.65% of the US population according to the US Census Bureau. Our data also states that 65% of our customers will work full time and 87.5% will have used the Internet within the past 30 days. Within the pilot year Jasper's Consignment employees will consist of equal partnership between owners: Maryela Perez, Mariam Shamsid-Deen, Alicia Caron and Dominique Staupe. Graduates of the Fashion Merchandising program, each core member offers special expertise in the consignment and online retail industry. The financial section displays the sustainability of Jasper's Consignment; this is demonstrated by the low cost of operations due to lack of retail floor and additional retail staff. Operations will be available from anywhere via online devices, packing materials and consignment items will be stored in a secure storage facility in St. Paul, MN. 3 | J a s p e r ' s C o n s i g n m e n t S t o r e
  4. 4. Business Description Jasper’s Consignment will be an online retailer specializing in men’s accessories, specifically, neck ties, bow ties, bags, watches and cufflinks. Our items for sale will be sold on consignment providing low overhead and low cost solution for selling products. Since the items sold in the store will be on a consignment basis, Jasper’s will not have the ability to predict which items will be sold. Items will be considered for sale on the basis of their quality, label, wear and initial purchase price . Mission Statement At Jasper’s Consignment we are committed to providing our consumers with the highest quality men’s accessories for the lowest price. We believe that the market for consignment goods should not be limited to women’s apparel, but that men should have equal access to quality items at reasonable prices. We are committed to working with our consignors and sellers to negotiate the best price and maintain uncompromising quality standards for all the items sold. At Jasper’s our products will be determined by our consignor database. We will only accept items of superior quality with no signs of wear or tear. In our first year venture, our products will include only men’s accessories and we will choose products based on quality, labeling and original MSRP. Examples of product labels we will accept include: Hugo Boss, Armani, Benneton, Lacoste, Vitto, Ralph Lauren, Mishka, Michael Kors, Jack & Jones, etc. Because Jasper’s will be solely online and our storage warehouse will double as our business space, our geographic footprint will be limited. We will recycle all mailing material, using direct deposit and emailing whenever possible to avoid paper usage. Jasper’s will focus on our relationships with consignors and purchasers by using video chat and phone conversations to promote stronger business relationships and a more personal experience. By creating strong relationships with our consignors and customers, we will increase customer loyalty and have a continued supply of new merchandise to show case. Because Jasper’s will focus on men’s accessories there will be no issue with sizing and we will be able to focus on a smaller merchandise segment. By having a smaller inventory and merchandise segment, we will be able to maintain quality and become a leading consignor in men’s accessories. We will also be able to offer our customers a real shop experience by using web chat and telephone conversations to secure sales and consignments. All of the owners earned their Bachelor's degree from Saint Catherine University in Saint Paul, MN in the Fashion Merchandising program. St. Catherine’s is determined to have their graduates achieve success by offering students a well-rounded liberal arts education. By gaining their degrees from St Catherine’s they have been well equipped to achieve success for Jasper’s Consignment venture. 4 | J a s p e r ' s C o n s i g n m e n t S t o r e
  5. 5. Location Location for Jasper’s Consignment will be at 2516 Wabash Ave St Paul, MN 55114 at the Public Stoage facility. Because Jasper's is an online retailer, there will be no need for a formal retail floor and products will be stored in the storage unit at the address listed above. In addition, there will be no need for visual merchandising standards and instead use of digital photography to merchandise the products. Items will be photographed on a neutral background using a Cannon Powershot 1000 and edited using Adobe photo-shop techniques to provide premium photo quality pictures. 5 | J a s p e r ' s C o n s i g n m e n t S t o r e
  6. 6. Marketing Plan Customer Profile Demographic and Psychographic Breakdown Jasper’s Consignment employs the use of VAL’s Survey Strategies and the use of the US Census Bureau to determine the correct target market customer. As the consignment store develops our target market will likely shift based on our consumers and marketing strategies. To begin an accurate segmentation of our target market we have located a pool of 50 participants from friends and families who have expressed a positive interest in shopping via Jasper’s Consignment. Our findings include the following: • 30% of our interest group broke into the Innovator Snapshot • 28% of our interest group broke into the Thinker Snapshot • 20% of our interest group broke into the Achiever Snapshot • 15% of our interest group broke into the Striver Snapshot • The following 25% of our interest group were separated between the Survivor, Maker, Experiencers, and Believers Snapshots. Because our customer profile was based off of those who are not yet consumers this consumer breakout will likely shift as our business expands and more participants are willing to take the VALs survey based on marketing incentives. As a part of properly expanding and increasing sales in our business, we will reassess our target market annually based on new and existing customer segmentation.This will create a competitive edge that other online consignment stores lack. Our VAL’s psychographic data tell us that our customers will be the median age of 42 years old and comprise 11.65 of the US population according to the US Census Bureau. Our data also states that 65% of our consumers will work full time and 87.5% of them will have used the Internet within the past 30 days. This result indicates that items purchased from Jasper’s Consignment will have been found via online marketing initiatives and for business or professional reasons. Our results also indicate that our target consumers will respond more to internet or television advertising as opposed to print and news advertising. Our marketing efforts will be focused towards online advertising via social networking sites such as Facebook, Twitter, Pinterest as well as blogs focused on the importance of consignment and refashioning such as Dappere. Because 61.5% of our target market will be married, purchases from Jasper’s Consignment will likely be made for their significant other or themselves. Our consumers will be interested in finding unique purchases for inexpensive prices because of their psychological descriptors based on the VAL’s survey results. 6 | J a s p e r ' s C o n s i g n m e n t S t o r e
  7. 7. The table below describes the breakdown of the Demographic and Behavioral Snapshots that Highlight the use of VAL’s consumer res 7 | J a s p e r ' s C o n s i g n m e n t S t o r e
  8. 8. Competitive Analysis Since the recession, more consumers have looked to consignment as a way to dress professionally and purchase designer labels without the designer costs. Because of this consignment initiative, Jasper’s Consignment will encounter greater competition than would have been likely ten years prior. After conducting industry research using websites such as Strategic Business Insights, Small Business Chron, Business Insight, and Global, it is clear that there are many online and local consignment stores thriving in the area. Upon analysis of these local consignment stores in the Minneapolis/ St Paul metro area, such as Turnstyle Consignment Ventures LLC, Elite Repeat and Encore Consignment Store, the majority of items available for purchase are solely for women. This suggests a valuable untapped market share with limited risk, as the precedent of success is demonstrated by the women’s consignment examples. One competitive advantage is the new trend towards e-retailing for men, it offers men the fast and instant service that is something the male target market looks for because they don’t feel the same need to look and touch items before purchasing. Although there is no business that completely mirrors our business plan on the web that is easily accessible during online searches, there are a variety of websites that are online consignment stores. One online store: www.consignmentchic.com serves customers with listing online items for purchase, there were no products for men in either clothing or accessories. Another online store: www.recycleyourfashions.com sell their items both on their website and through an online: ebay store, they also did not carry products for men. Another form of competition will be the consignment/thrift stores in the St Paul/Minneapolis metro area, which will increase as our marketing efforts shift outside of the St. Paul/ Minneapolis area. According to Google Maps there are 15 consignment/thrift stores in the St Paul area and 7 in Minneapolis. These stores are not as accessible as our online consignment store and do not have the added feature of alerting their customers of recent items for sale. Our store will promote it’s services in neighborhood newspapers, newsletters, university campuses and radio advertisement. We will address competition by promoting the “instant” shopping experience as well as the newly updated in-stock items. 8 | J a s p e r ' s C o n s i g n m e n t S t o r e
  9. 9. Product At Jasper’s our products will be determined by our consignor database. We will only accept items of superior quality and no signs of wear or tear. In our first year venture, our products will include only men’s accessories including: Ties, Bowties, Man-Bags, Briefcases, Cuff-Links and Watches. We will choose products based on quality, labeling and original MSRP. Examples of product labels we will accept include: Hugo Boss, Armani, Benneton, Lacoste, Vitto, Ralph Lauren, Mishka, Michael Kors, Jack & Jones, etc. Pricing Strategies Because all items in our store will be sold from consignment, pricing strategies are based on industry data collected through a variety of components: Brick & Mortar Consignment Pricing Strategies, Online Pricing Strategies, Original Items Purchase Price, Shipping & Handling Fees & Quality of each item. The following is a breakdown of pricing strategy for Jasper’s Consignment. • Items Consigned will bring 35% of profit of each item sold to the consignor and reserve 65% of the profit directly to Jasper’s Consignment. • Shipping available in the continental US by using UPS Standard shipping services at a business fixed rate based on the weight of each item shipped, cost of shipping will belong to Jasper’s Consignment and limitations of weight will apply in our Consignor’s Contract. • Pricing Strategies will be assigned to each item individually and will be based on: Designer Label, Original Purchase Price, Competitive Purchase Price of competitors, Age of item. continental location. Promotion During the pilot year of Jasper's Consignment, promotion will come in the form of free advertising on social networking sites such as Facebook, Twitter and Pinterest, using these free services will keep production costs low. As sales increase, so will the advertising budge, including advertisements in The Villager Newspaper that serves the St Paul, MN neighborhoods and costs only $1.20 per word with a 10% discount for prepayment. 9 | J a s p e r ' s C o n s i g n m e n t S t o r e
  10. 10. Jasper’s Consignment website will also be a large source of promotion as well as a one week ad on I Heart Radio and some select post card promotions throughout the year. However, the most prominent source of promotion for Jasper's Consignment will be through word of mouth from satisfied customers because of our premiere customer service. Financial Data: First-year Sales Plan Estimated buying customers served each day 3 Average price of items in store $277 Dollar value of each day’s sales $831 Number days open each year 365 Amount of business per year $303315 Break-Even Analysis Annual sales $303,315 Annual fixed costs $159,081 Gross profit % .54 Break-even sales 294,594 Sales over breakeven 8,721 Profit dollars 4,709 Sales per square foot Total square footage 100 Selling square footage 100 Amount of business/selling square footage $303 per sq foot Revised sales plan: $303,315 10 | J a s p e r ' s C o n s i g n m e n t S t o r e
  11. 11. Fixed Costs Cost Category Annual Expenses % of Sales Plan Staffing (payroll or wages) $100,000 33% Payroll taxes $6500 2% Rent $1320 0% Utilities (fuel, electric, water) $1752 1% Maintenance and repairs $1,000 0 Security $1,000 0 Telephone/fax $240 0 Internet $360 0 POS system maintenance/ software updates $250 0 Insurance $6,000 3% Supplies and postage $25,459 8% Marketing/advertising $2400 1% Travel and entertainment 0 0% Accounting/bookkeeping $10,000 3% Banking services $1,000 0% Miscellaneous $1,800 0% Total 159,081 51% Monthly Sales Plan Month % of Total Year Sales Sales Plan Justification January 4% $12,133 January is the slowest month of retail because consumers want to save after Holiday’s. February 6% $18,199 Increase in sales due to Valentine’s Day. 11 | J a s p e r ' s C o n s i g n m e n t S t o r e
  12. 12. March 8% $24,265 As it gets closer to spring consumers spend more in preparation for vacation. April 8% $24,265 There is not much change between March and April. May 9% $27,298 Slight increase due to summer traffic. June 9% $27,298 Holding steady through June July 7% $21,232 Decrease in sales during July due to summer festivities and summer vacationers. August 8% $24,265 Slight increase in sales due to preparation for Fall. September 8% $24,265 Remaining steady. October 9% $27,298 Increasing sales towards the Holiday Season. November 12% $36,398 Largest two months of sale for Holiday purchases. December 12% $36,398 This trend continues through December as the Holiday season ends. Totals 100% $303,315 Annual Yearly Sales Capital Spending Plan Expense Items Budgeted Dollars Rent/security deposit $1320.00 Electric $864.00 Gas and water $888.00 Security/Internet $1,360.00 Telephone/fax $240.00 Insurance deposit $6,000.00 Supplies/postage $25,459 Advertising/marketing $2,400 Travel 0 Legal advice 0 12 | J a s p e r ' s C o n s i g n m e n t S t o r e
  13. 13. Accounting/bookkeeping $10,000 Inventory $54,597 Total $103,128 Capital Items POS system $205.00 Telephone/fax $240.00 Renovations 0 Fixtures/furniture 0 Store sign 0 Total $445.00 Grand Total $103,573 Profit and Loss Statement Year One Month Jan Feb Mar Apr May Jun Net Sales $12,133 $18,199 $24,265 $24,265 $27,298 $27,298 Cost of Goods Sold $5,581 $8,372 $11,162 $11,162 $12,557 $12,557 Gross Profit $6,552 $9,827 $13,103 $13,103 $14,741 $14,741 Itemized Expenses Staffing $4,000 $6,000 $8,000 $8,000 $9,000 $9,000 Payroll Taxes $260 $390 $520 $520 $585 $585 Rent $110 $110 $110 $110 $110 $110 Electric $52 $52 $62 $62 $78 $110 Heating, Water $105 $105 $95 $85 $70 $40 Maintenance $83.33 $83.33 $83.33 $83.33 $83.33 $83.33 13 | J a s p e r ' s C o n s i g n m e n t S t o r e
  14. 14. Telephone/Fax $20 $20 $20 $20 $20 $20 Security/Internet $113 $113 $113 $113 $113 $113 POS System Maintenance $20.83 $20.83 $20.83 $20.83 $20.83 $20.83 Insurance $500 $500 $500 $500 $500 $500 Supplies and Postage $1,018 $1,528 $2,037 $2,037 $2,291 $2,291 Marketing $200 $200 $200 $200 $200 $200 Travel Accounting $709 $2,200 $709 $709 $709 $709 Banking Services $150 $150 $150 $150 $150 $150 Miscellaneous $83.33 $83.33 $83.33 $83.33 $83.33 $83.33 Total Expenses $7,425 $11,555 $12,704 $12,694 $14,014 $14,016 Net Profit/Loss -874 -1,728 400 410 727 725 Month Jul Aug Sep Oct Nov Dec Total % Net Sales $ 21,232.05 $ 24,265.20 $ 24,265.20 $ 27,298.35 $ 36,397.80 $ 36,397.80 $ 303,315.00 Cost of Goods Sold $ 9,766.75 $ 11,162.00 $ 11,162.00 $ 12,557.25 $ 16,743.00 $ 16,743.00 $ 139,525.00 46% Gross Profit $ 11,465.30 $ 13,103.20 $ 13,103.20 $ 14,741.10 $ 19,654.80 $ 19,654.80 $ 163,790.00 54% Itemized Expenses Staffing $ 7,000.00 $ 8,000.00 $ 8,000.00 $ 9,000.00 $ 12,000.00 $ 12,000.00 $ 100,000.00 33% Payroll Taxes $ 455.00 $ 520.00 $ 520.00 $ 585.00 $ 780.00 $ 780.00 $ 6,500.00 2% Rent $ 110.00 $ 110.00 $ 110.00 $ 110.00 $ 110.00 $ 110.00 $ 1,320.00 0% Electric $ 110.00 $ 110.00 $ 72.00 $ 52.00 $ 52.00 $ 52.00 $ 864.00 0% Heating, Water $ 40.00 $ 40.00 $ 45.00 $ 65.00 $ 90.00 $ 108.00 $ 888.00 0% Maintenance $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 999.96 0% 14 | J a s p e r ' s C o n s i g n m e n t S t o r e
  15. 15. Telephone/Fax $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 20.00 $ 240.00 0% Security/Interne t $ 113.33 $ 113.33 $ 113.33 $ 113.33 $ 113.33 $ 113.33 $ 1,359.96 0% POS System Maintenance $ 20.83 $ 20.83 $ 20.83 $ 20.83 $ 20.83 $ 20.83 $ 249.96 0% Insurance $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 500.00 $ 6,000.00 2% Supplies and Postage $ 1,782.13 $ 2,036.72 $ 2,036.72 $ 2,291.31 $ 3,055.08 $ 3,055.08 $ 25,459.00 8% Marketing $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 200.00 $ 2,400.00 1% Travel $ - 0% Accounting $ 709.00 $ 709.00 $ 709.00 $ 709.00 $ 709.00 $ 709.00 $ 10,000.00 3% Banking Services $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 150.00 $ 1,000.00 0% Miscellaneous $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 83.33 $ 1,800.00 1% Total Expenses $ 11,376.95 $ 12,696.54 $ 12,663.54 $ 13,983.13 $ 17,966.90 $ 17,984.90 $ 159,080.88 52% Net Profit/Loss $ 88.35 $ 406.66 $ 439.66 $ 757.97 $ 1,687.90 $ 1,669.90 $ 4,710.16 Profit & Loss Statement Year 2 Quarterly (1st Quarter) (2nd Quarter) (3rd Quarter) (4th Quarter) Net Sales $ 60,056 $ 86,748 76739 $ 110,104 Cost of Goods Sold $ 25,824 $ 37,302 32998 $ 47,345 Gross Profit $ 32,430 $ 46,844 41439 $ 59,456 Itemized Expenses Staffing $ 18,000 $ 26,000 23000 $ 33,000 Payroll Taxes $ 1,170 $ 1,690 1495 $ 2,145 Rent $ 330 $ 330 330 $ 330 Electric $ 166 $ 250 292 $ 156 Heating, Water $ 305 $ 195 125 $ 263 Maintenance $ 250 $ 250 250 $ 250 15 | J a s p e r ' s C o n s i g n m e n t S t o r e
  16. 16. Telephone/Fax $ 60 $ 60 60 $ 60 Security/Internet $ 340 $ 340 340 $ 340 POS System Maintenance $ 62 $ 62 62 $ 62 Insurance $ 1,500 $ 1,500 1500 $ 1,500 Supplies and Postage $ 5,041 $ 7,281 6441 $ 9,242 Marketing $ 780 $ 780 780 $ 780 Travel $ - $ - 0 $ - Accounting $ 3,618 $ 2,127 2127 $ 2,127 Banking Services $ 450 $ 450 450 $ 450 Miscellaneous $ 250 $ 250 250 $ 250 Total Expenses $ 32,322 $ 41,566 37503 $ 50,955 Net Profit/Loss $ 108 $ 5,278 3936 $ 8,501 Profit and Loss Statement Year 3 Quarterly (1st Quarter) (2nd Quarter) (3rd Quarter) (4th Quarter) Net Sales $ 66,062.16 $ 95,423.12 $ 84,413 $ 121,114 Cost of Goods Sold $ 28,406.73 $ 41,031.94 $ 36,297 $ 52,079 Gross Profit $ 35,675.28 $ 51,530.96 $ 45,585 $ 65,405 Itemized Expenses Staffing $ 18,000.00 $ 26,000.00 $ 23,000 $ 33,000 Payroll Taxes $ 1,170.00 $ 1,690.00 $ 1,495 $ 2,145 Rent $ 330.00 $ 330.00 $ 330 $ 330 Electric $ 166.00 $ 250.00 $ 292 $ 156 Heating, Water $ 305.00 $ 195.00 $ 125 $ 263 16 | J a s p e r ' s C o n s i g n m e n t S t o r e
  17. 17. Maintenance $ 249.99 $ 249.99 $ 250 $ 250 Telephone/Fax $ 60.00 $ 60.00 $ 60 $ 60 Security/Internet $ 339.99 $ 339.99 $ 340 $ 340 POS System Maintenance $ 62.49 $ 62.49 $ 62 $ 62 Insurance $ 1,500.00 $ 1,500.00 $ 1,500 $ 1,500 Supplies and Postage $ 5,545.08 $ 8,009.56 $ 7,085 $ 10,166 Marketing $ 1,170.00 $ 1,170.00 $ 1,170 $ 1,170 Travel $ - $ - $ - $ - Accounting $ 3,618.00 $ 2,127.00 $ 2,127 $ 2,127 Banking Services $ 450.00 $ 450.00 $ 450 $ 450 Miscellaneous $ 249.99 $ 249.99 $ 250 $ 250 Total Expenses $ 33,216.54 $ 42,684.02 $ 38,537 $ 52,269 Net Profit/Loss $ 2,458.74 $ 8,846.94 $ 7,048 $ 13,135 Gross Margin Exercise 17 | J a s p e r ' s C o n s i g n m e n t S t o r e Watches Cuff Links Man Bags Ties Total Annual sales % 20% 20% 20% 40% Annual sales $ $ 60,663 $ 60,663 $ 60,663 $ 121,326 $ 303,315.00 Avg. cost each $ 139 $ 70 $ 155 $ 23 $ 387 Bags, wraps $ 14 $ 14 $ 14 $ 14 $ 13.50 TOTAL COST EACH $ 152 $ 84 $ 169 $ 37 $ 441 Avg retail each $ 396 $ 200 $ 444 $ 67 $ 1,107 Gross profit $ each $ 244 $ 117 $ 275 $ 30 $ 666 Gross profit % each 61.6% 58% 62% 45% 57% Reciprocal % 38% 42% 38% 55% 43% GROSS PROFIT $ 37,363 $ 35,336 $ 37586 $ 54,416 $ 164,701 GROSS MARGIN 54%
  18. 18. Pro Forma Cash Flow, Year One 18 | J a s p e r ' s C o n s i g n m e n t S t o r e
  19. 19. 19 | J a s p e r ' s C o n s i g n m e n t S t o r e January February March April May June $ 108,000 $ 107,126 $ 106,889 $ 107,289 $ 107,698 $ 108,425 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 12,133 $ 18,199 $ 24,265 $ 24,265 $ 27,298 $ 27,298 $ 120,133 $ 125,325 $ 131,154 $ 131,554 $ 134,996 $ 135,723 $ 4,000 $ 6,000 $ 8,000 $ 8,000 $ 9,000 $ 9,000 $ 260 $ 390 $ 520 $ 520 $ 585 $ 585 $ 110 $ 110 $ 110 $ 110 $ 110 $ 110 $ 52 $ 52 $ 62 $ 62 $ 78 $ 110 $ 105 $ 105 $ 95 $ 85 $ 70 $ 40 $ 83 $ 83 $ 83 $ 83 $ 83 $ 83 $ 113 $ 113 $ 113 $ 113 $ 113 $ 113 $ 20 $ 20 $ 20 $ 20 $ 20 $ 20 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 21 $ 21 $ 21 $ 21 $ 21 $ 21 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 1,018 $ 1,528 $ 2,037 $ 2,037 $ 2,291 $ 2,291 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 709 $ 709 $ 709 $ 709 $ 709 $ 709 $ 83 $ 83 $ 83 $ 83 $ 83 $ 83 $ 5,581 $ 8,372 $ 11,162 $ 11,162 $ 12,557 $ 12,557
  20. 20. July August September October November December Total $ 109,150 $ 109,238 $ 109,644 $ 110,084 $ 110,842 $ 112,529 $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ 21,232 $ 24,265 $ 24,265 $ 27,298 $ 36,398 $ 36,398 $ 303,315 $ 130,382 $ 133,503 $ 133,910 $ 137,382 $ 147,239 $ 148,927 $ 7,000 $ 8,000 $ 8,000 $ 9,000 $ 12,000 $ 12,000 $ 100,000 $ 455 $ 520 $ 520 $ 585 $ 780 $ 780 $ 6,500 $ 110 $ 110 $ 110 $ 110 $ 110 $ 110 $ 1,320 $ 110 $ 110 $ 72 $ 52 $ 52 $ 52 $ 812 $ 40 $ 40 $ 45 $ 65 $ 90 $ 108 $ 780 $ 83 $ 83 $ 83 $ 83 $ 83 $ 83 $ 917 $ 113 $ 113 $ 113 $ 113 $ 113 $ 113 $ 1,247 $ 20 $ 20 $ 20 $ 20 $ 20 $ 20 $ 220 $ 150 $ 150 $ 150 $ 150 $ 150 $ 150 $ 1,650 $ 21 $ 21 $ 21 $ 21 $ 21 $ 21 $ 231 $ 500 $ 500 $ 500 $ 500 $ 500 $ 500 $ 6,000 $ 1,782 $ 2,037 $ 2,037 $ 2,291 $ 3,055 $ 3,055 $ 25,459 $ 200 $ 200 $ 200 $ 200 $ 200 $ 200 $ 2,400 $ 709 $ 709 $ 709 $ 709 $ 709 $ 709 $ 8,508 $ 83 $ 83 $ 83 $ 83 $ 83 $ 83 $ 1,000 $ 9,767 $ 11,162 $ 11,162 $ 12,557 $ 16,743 $ 16,743 $ 139,525 Pro Forma Cash Flow, Year Two 20 | J a s p e r ' s C o n s i g n m e n t S t o r e
  21. 21. 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Cash $ 114,119 $ 114,579 $ 121,010 $ 125,798 Loan Line of credit Gross sales $ 60,056 $ 86,748 76739 $ 110,104 Total Cash $ 174,175 $ 201,327 $ 197,748 $ 235,902 Itemized Exp. Staffing $ 18,000 $ 26,000 $ 23,000 $ 33,000 Payroll taxes $ 1,170 $ 1,690 $ 1,495 $ 2,145 Rent $ 330 $ 330 $ 330 $ 330 Electric $ 166 $ 250 $ 292 $ 156 Heating and Water $ 305 $ 195 $ 125 $ 263 Maintenance $ 250 $ 250 $ 250 $ 250 Sec/Internet $ 340 $ 340 $ 340 $ 340 Phone/fax $ 60.00 $ 60.00 $ 60.00 $ 60.00 Banking $ 450 $ 450 $ 450 $ 450 POS system $ 62 $ 62 $ 62 $ 62 Insurance $ 1,500 $ 1,500 $ 1,500 $ 1,500 Supp/post $ 5,041 $ 7,281 $ 6,441 $ 9,242 Marketing $ 780 $ 780 $ 780 $ 780 Travel Acct/bkp $ 4,068 $ 2,577 $ 2,577 $ 2,577 Misc $ 250 $ 250 $ 250 $ 250 Inventory $ 25,824 $ 37,302 32998 $ 47,345 Legal $ 1,000 $ 1,000 $ 1,000 $ 1,000 Renovations $ - Fixt/furniture $ - Store sign $ - Loan repay $ - LOC repay $ - Ttl exp $ 41,597 $ 54,317 $ 48,950 $ 66,750 Owner's draw $ 18,000 $ 26,000 $ 23,000 $ 33,000 Tot cash pmts $ 59,597 $ 80,317 $ 71,950 $ 99,750 EOM cash $ 114,579 $ 121,010 $ 125,798 $ 136,152 Pro Forma Cash Flow, Year Three 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Cash $ 136,152 $ 140,591 $ 152,298 $ 161,876 21 | J a s p e r ' s C o n s i g n m e n t S t o r e
  22. 22. Loan Line of credit Gross sales $ 66,062 $ 95,423 $ 84,413 $ 121,114 Total Cash $ 202,214 $ 236,014 $ 236,711 $ 282,990 Itemized Exp. Staffing $ 18,000 $ 26,000 $ 23,000 $ 33,000 Payroll taxes $ 1,170 $ 1,690 $ 1,495 $ 2,145 Rent $ 330 $ 330 $ 330 $ 330 Electric $ 166 $ 250 $ 292 $ 156 Heating and Water $ 305 $ 195 $ 125 $ 263 Maintenance $ 250 $ 250 $ 250 $ 250 Sec/Internet $ 340 $ 340 $ 340 $ 340 Phone/fax $ 60 $ 60 $ 60 $ 60 Banking $ 450 $ 450 $ 450 $ 450 POS system $ 62 $ 62 $ 62 $ 62 Insurance $ 1,500 $ 1,500 $ 1,500 $ 1,500 Supp/post $ 5,545 $ 8,010 $ 7,085 $ 10,166 Marketing $ 1,170 $ 1,170 $ 1,170 $ 1,170 Travel Acct/bkp $ 3,618 $ 2,127 $ 2,127 $ 2,127 Misc $ 250 $ 250 $ 250 $ 250 Inventory $ 28,407 $ 41,032 $ 36,297 $ 52,079 Legal $ - Renovations $ - Fixt/furniture $ - Store sign $ - Loan repay $ - LOC repay $ - Ttl exp $ 43,623 $ 57,716 $ 51,834 $ 71,348 Owner's draw $ 18,000 $ 26,000 $ 23,000 $ 33,000 Tot cash pmts $ 61,623 $ 83,716 $ 74,834 $ 104,348 EOM cash $ 140,591 $ 152,298 $ 161,876 $ 178,642 Opening Pro Forma Balance Sheet January 1, 2014 Current Assets Current Liabilities Cash $108,000 Current Portion of Long Term Debt 0 22 | J a s p e r ' s C o n s i g n m e n t S t o r e
  23. 23. Inventory $54,597 Line of Credit 0 Prepaid Rent-Security Deposit $1,320 Total 0 Prepaid Electricity $864 Prepaid Insurance Deposit $6,000 Long Term Liabilities 0 Prepaid Heating and Water $888 Long Term Debt 0 Prepaid Marketing Expenses $2,400 Total 0 Prepaid Travel Expenses 0 Security Internet $1,360 Prepaid Accounting and Legal Services $10,000 Postage and Supplies $25,459 Total $210,888 Other Assets Owners’ Equity Point of Sale System $205 Owners Investment $108,000.00 Telephone and Fax Equipment $240 Retained Earnings $4,709.00 Leasehold Improvements Renovations 0 Plus: Net Income (Profit) $144,234.00 Furniture and Fixtures 0 Less: Owners Draw $100,000.00 Store Sign 0 Total $156,943.00 Total $445 Total Assets $211,333 Total Liabilities and Owner Equity 0 Current Ratio na Net Working Capital na Debt to Worth Ratio na Closing Pro Forma Statement, December 2014 Current Assets Current Liabilities Cash $49,358 Current Portion of Long Term Debt 0 Inventory $66,730 Line of Credit 0 Prepaid Rent-Security Deposit $330 Total 0 Prepaid Electricity $216 Prepaid Insurance Deposit $1,500 Long Term Liabilities 0 23 | J a s p e r ' s C o n s i g n m e n t S t o r e
  24. 24. Prepaid Heating and Water $222 Long Term Debt 0 Prepaid Marketing Expenses $600 Total 0 Prepaid Travel Expenses $0 Security Internet $340 Accounting and Legal Services $2,500 Postage and Supplies $6,366 Total $128,162 Other Assets Owners Equity Point of Sale System $205 Owners Investment $108,000 Telephone and Fax Equipment $240 Retained Earnings $4,709 Leasehold Improvements Renovations 0 Plus: Net Income (Profit) $144,234 Furniture and Fixtures 0 Less: Owners Draw $33,328 Store Sign 0 Total $223,615 Less: Depreciation and Amortization $48.00 Total $397.00 Total Assets $128,559.00 Total Liabilities and Owner Equity $ 0 - Current Ratio na Net Working Capital na Debt to Worth Ratio na Investment Plan Because Jasper’s Consignment is being founded by four partners: Alicia Caron, Dominique Staupe, Maryela Perez and Mariam Shamsid-Deen we have decided that between our conjoined net worth and family contributions we will have sufficient funds. • Alicia Caron will contribute $40,000 to the start-up of the business by selling personal property including auto and jewelry and collecting family contributions. • Dominique Staupe will contribute $35,000 to the start-up of the business with $5,000 from checking account, $5,000 in savings account, selling personal property including auto, heirlooms and collecting family contributions. • Maryela Perez will contribute $18,000 to the start-up of the business by selling personal property and family contributions. 24 | J a s p e r ' s C o n s i g n m e n t S t o r e
  25. 25. • Mariam Shamsid-Deen will contribute $15,000 to the start-up of the business by selling personal property and family contributions. • The total conjoined pre-opening investment will equal $108,000 Appendix A Opening Assortment Plan Assortment Plan Because items for sale in Jasper's Consignment will not come from vendors but instead through a consignor database, there is no way to accurately predict what items will be for sale in an assortment plan. Instead below is the consignment policy that will determine which items will be expected for sale. During first month of opening, items will be purchased from thrift stores and goodwill locations based on the proceeding policy. Jasper’s Consignment Policy At Jasper’s we pride ourselves in offering men’s accessories and bags that are rich in quality and style. Because of this our items have to be held to the utmost standards and our consignment process is very particular. • Items cannot be older than 2 years. 25 | J a s p e r ' s C o n s i g n m e n t S t o r e
  26. 26. • Items cannot have visible wear, stains, rips, etc. • Items must have been more than $50.00 during the initial time of purchase. • Items must be designer label and not off-brand labels. Labels include: 7 Diamonds, 7 for All Mankind, AG, Alden, Agave. Allen Edmonds, Armani, Barbour, Brooks Brothers, Burberry, Cole Haan, Diesel, Donald J Pliner, Etro, Ferragamo, Hermes, Hickey Freeman, Hugo Boss, Lacoste, Polo, Prada, Santoni, Thomas Pink, True Religion. • Items must be clean, pressed if necessary and ready to be sold. • Items will be shipped to our warehouse location at the expense of Jasper’s Consignment but MUST be pre-approved by our sales representatives and adequate pictures of your item. Once your item is approved we email you a shipping tag and all you have to do is pack your item in a box and send it our way! Our trend research will be based on changing styles from season to season. We will conduct research using men’s magazines such as; GQ, Men’s Vogue, Mens Fashion & Sharp. We will also research men’s fashion blogs such as: The Urban Gentleman, Esquire.com, Fashion Beans, Primer Magazine, Dappered: Affordable Men’s Style & Stay Classic. Our customers will come to us because we will offer premium products that are unique because they come from a variety of sources. Our customers will rely on us to remain steadfast in our uncompromising quality, even if that means offering less products at times. We will also make sure to send products to customers with individualized tissue paper and a thank you card for each purchase. Appendix B- Location Details 2516 Wabash Ave St Paul, MN 55114 26 | J a s p e r ' s C o n s i g n m e n t S t o r e
  27. 27. Source: www.googlemaps.com Store setup budget: Because there will be no official store, the setup budget is listed in the fixed income and first year expenses tables in the financial data sections. Appendix C Marketing Plan Appendix Items. Marketing Calendar 27 | J a s p e r ' s C o n s i g n m e n t S t o r e
  28. 28. Month Promotion Total Costs January, March, May, July, September, November, December. Advertisement in The Villager Newspaper $1.20 per word with a 10% discount for prepayment of 6 months ahead of time. Every Week Advertising through Facebook Page Salary Costs for time and effort in creating effective advertising on Facebook. Bi-Weekly. Advertising through Twitter. Salary Costs for time and effort in creating effective advertising on Twitter. Bi-Weekly. Advertising through Pinterest. Salary Costs for time and effort in creating effective advertising on Pinterest. Promotional Event Month Cost Creation of Website January $0 1 week radio add on I Heart Radio December (before opening) $4,000 Total Preopening Costs $4,000 January, October, and December Flyer/Postcard Promotions $1,200 28 | J a s p e r ' s C o n s i g n m e n t S t o r e
  29. 29. January, March, May, July, September, November, December. Advertisement in The Villager Newspaper $1,200 Every Week Advertising through Facebook Page $0 Bi-Weekly. Advertising through Twitter. $0 Bi-Weekly. Advertising through Pinterest. $0 Total Annual Expenses $2,400 Alicia’s brother-in-law will make the website for free · The average cost for an ad for one week is $4000 (http://localmarketingideas.com/how-much-does- radio-advertising-cost/) · $400 per month for printing and postage · 100 word adds in the Villager Newspaper for six months $1,200 · Facebook Page- costs include time, which is included in salary costs · Twitter- costs include time, which is included in salary costs · Pinterest- costs include time, which is included in salary costs Appendix D Personnel and Management Appendix Items. Resumes, Personal Financial Statements, Organizational Chart and Sample Job Descriptions. Dominique C. Staupe 1215 Randolph Ave Apt 2 Saint Paul, MN 55105 612‐414‐9040 dcstaupe@stkate.edu 29 | J a s p e r ' s C o n s i g n m e n t S t o r e
  30. 30. Education Saint Catherine University, Fall 2010, Expected Graduation Date: December, 2013 Major Concentration: Fashion Merchandising BA Minor Concentration: Business Administration The University of Minnesota, Fall 2008‐Spring 2010 Internship Opportunities American Girl Boutique, May 2012-September 2012 Visual Merchandising Intern. Learn proper merchandising standards and techniques, execute successful product launch, present to senior managers. Work Experience American Girl Boutique, September 2012- Present Visual Merchandiser Create effective visual displays, Work closely with visual team and associates, responsible for sales and displays of retail segment: Bitty Baby. Saint Catherine University, Money Management Program, Sept 2011-Present Student Financial Advisor, Increase student program attendance by 300% from 2011-2012. Saint Catherine University, Office of Academic Advising, January2011‐Present Administrative Assistant, Peer Advisor Saint Catherine University, Office of Admissions, September 2010‐Sept 2011 Successfully influencing perspective students to choose St. Kates for their Undergraduate Degree, Still asked back to meet with Students One-on-One Borders Group INC., May 2010‐June 2011 Sales Associate, Customer Service, Up‐selling, Team member The Entomology Dept, University of Minnesota, May 2010 Special Expertise Dominique Staupe began working in the consignment store venture Turnstyle at the age of 14 and continued working there for many years. Her eyes have been trained to determine quality in merchandise and has real experience with consignment customers. She still consigns and offers her help on sales and inventory days. Because of her experience with Turnstyle Consignment Store she will offer insight and advice to her business partners as they open Jasper’s Consignment. Personal Financial Statement Dominique Staupe Assets Amount in Dollars 30 | J a s p e r ' s C o n s i g n m e n t S t o r e
  31. 31. Cash: checking accounts $9,567 Cash: savings accounts $10,500 Certificates of deposit Securities: stocks/bonds/mutual funds $500 Notes and contracts receivable Life insurance (cash surrender value) N-A Personal property (autos, jewelry, etc.) $30,500 Retirement funds (e.g., IRAs, 401k) N-A - Real estate (market value) N-A Other assets (specify) Other assets (specify) Total Assets $41,067 Liabilities Amount in Dollars Current debt (credit cards, accounts) $1,500 Notes payable (describe below) N-A Taxes payable - Real estate mortgages (describe) N-A Other liabilities (specify) - $10,000 Student Loans Other liabilities (specify) - Total Liabilities $11,500 Net Worth $29,567 31 | J a s p e r ' s C o n s i g n m e n t S t o r e
  32. 32. Maryela Perez 101 E. Wheelock PKWY Saint Paul, MN 55117 Cell: (651)-808-1302 mpperez@stkate.edu EDUCATION: St. Catherine University Saint Paul, MN Bachelor of Arts Degree Major: Fashion Merchandising Minor: Business Administration Anticipated graduation: December 2013 QUALIFICATIONS: • Excellent with customer support services • Ability to prioritize and remain focused on the essence of an issue • Ability to multi-task under pressure • Skilled with Microsoft Word, Microsoft PowerPoint, Microsoft Excel EXPERIENCE: Sales Associate 32 | J a s p e r ' s C o n s i g n m e n t S t o r e
  33. 33. Charlotte Russe- Mall of America, Bloomington, MN 05/2012-present • Assist customers by describing and demonstrating products and outfits • Cashier • Arrange product displays • stock shelves • take product inventory Telefund Caller 09/2011-11/2012 St. Catherine University Telefund, Saint Paul, MN • Call all alumnae, parents, and friends of the University to solicit gifts for the Annual Fund • Update the constituent's records: phone number, address, and business information. • Provide information about current life on campus, class reunions, sporting events, O'Shaughnessy events, or CSC news • Cultivate donor relationships • (high degree of confidentiality required) Telemarketer 09/2010- 01/2011 Airo Marketing, Saint Paul, MN • Greet Customers over the phone and set up appointments • Tell customers about home remodeling services that are provided Special Expertise: Maryela Perez Maryela Perez has some customer service experience over the phone and in person. She has worked at a call center at The Sportsman’s Guide, which is a catalog and internet company, for a couple years. She also has retail experience in person as she has worked at Charlotte Russe of Mall of America. When it comes to consigning Maryela has been consigning her clothes since she’s been about ten years and know what sales and what doesn’t. With the experience Maryela has she will offer great and helpful advice to her business partners. Personal Financial Statement: Maryela Perez Store: Jasper’s Consignment Date: 12/01/12 33 | J a s p e r ' s C o n s i g n m e n t S t o r e
  34. 34. Assets Amount in Dollars Cash: checking accounts 7750 Cash: savings accounts 10800 Certificates of deposit Securities: stocks/bonds/mutual funds N-A- Notes and contracts receivable N-A- Life insurance (cash surrender value) N-A- Personal property (autos, jewelry, etc.) 17,400 Retirement funds (e.g., IRAs, 401k) 5,000 Real estate (market value) N-A- Other assets (specify) Other assets (specify) Total Assets 40,950 Liabilities Amount in Dollars Current debt (credit cards, accounts) 455 Notes payable (describe below) Taxes payable - Real estate mortgages (describe) Other liabilities (specify) 11500 Other liabilities (specify) - Total Liabilities 11,955 34 | J a s p e r ' s C o n s i g n m e n t S t o r e
  35. 35. Net Worth 28,995 LIABILITIES: Credit Card and Charge Card Debt Mariam Shamsid-Deen mkshamsiddeen@stkate.edu 2346 Dorland Dr. Maplewood, MN 55119 651-214-1215 Education St. Catherine University, St. Paul, MN Sept.2009-Present · B.S. Expected December 2013 · Major: Fashion Merchandising; Minor: Business Administration Highland High School Diploma, St. Paul, MN GPA 3.8 Sept.2005-June.2009 · National Honor Society (NHS) 2008-2009 · Received letters for cheerleading and basketball · A Honor Role(2005-2006); B Honor Role(2006-2007) Work Experiences Old Navy--Nov.2012-Present · Sales Associate · Assisting customers · Moving merchandise on sales floor · Arranging merchandise on displays DSW--Aug.2010-March 2012 · Sale Associate · Working at register · Moved equipment and fixture on sales floor 35 | J a s p e r ' s C o n s i g n m e n t S t o r e Name of Card/Creditor Amount Due Visa 455
  36. 36. · Stocked merchandise on the floor Internship Opportunities ·Junonia (Sept.2011-Dec.2011) o Promoting and advertising intern o Networking with websites and consumers o Sending emails of what’s new with the site Volunteered · Pan Dau Southeast Asian Ministry (2010-2011) o Re-creating the website o Organized Hmong artisans handwork and inventory Skills · Skilled with Microsoft Word, Excel, and Power Point · Highly organized and detail oriented · Multi-task ability · Verbal ability with excellent customer service skills · Developed leadership skills and ability to motivate and direct Mariam Shamsid-Deen Personal Financial Statement Date: 12/01/12 Assets Amount in Dollars Cash: checking accounts $7,000 Cash: savings accounts $8,000 Certificates of deposit Securities: stocks/bonds/mutual funds N/A Notes and contracts receivable N/A Life insurance (cash surrender value) N/A Personal property (autos, jewelry, etc.) $18,000 Retirement funds (e.g., IRAs, 401k) N/A Real estate (market value) N/A Other assets (specify) Other assets (specify) 36 | J a s p e r ' s C o n s i g n m e n t S t o r e
  37. 37. Total Assets $33,000 Liabilities Amount in Dollars Current debt (credit cards, accounts) $1,500 Notes payable (describe below) N/A Taxes payable - Real estate mortgages (describe) N/A Other liabilities (specify) -$9,000 Other liabilities (specify) - Total Liabilities $10,500 Net Worth $22,500 Alicia J. Caron 5166 Lincoln Drive Apt. # 309 Edina, MN 55436 605-270-0313 |aliciajocaron@gmail.com Objective: To obtain a position that encourages professional growth utilizing my education and extensive retail experience. Education University of Saint Thomas, St. Paul MN Estimated December 2012 Bachelor of Arts degree in Fashion Merchandising Business Administration Minor Relevant Employment The Moscoe Group June 2012 – Present Eden Prairie MN • Overseeing day-to-day business flowing between Target stores and the Manufacturing Vendors • Facilitating communication between Target and Manufacturer to ensure clear correspondence • Managing multi-million dollar Target Corp. accounts for numerous Manufacturers • Preparing presentation materials to support Vendor meetings • Conducting market research to increase trend awareness • Sample processing and management 37 | J a s p e r ' s C o n s i g n m e n t S t o r e
  38. 38. The Limited May 2010-Present Roseville MN and Sioux Falls SD • Achieved the largest number of Instyle sales within first two weeks of employment • Complete the dressing and detailing of body forms • Maintain visual guidelines within the floor layout • Style mannequins for display • Implement floor sets White House Black Market September 2009 – February 2010 Roseville MN • Assisted customers with visual compilation of outfits • Re-organized inventory for maximum visual appeal • Demonstrated product-line aesthetics Other Employment University of St. Thomas- Desk Attendant August 2009-Present 18th Amendment Bar and Grill- Waitress July 2010-September 2010 Bootleggers Casino- Casino Attendant July 2010- September 2010 Dakota Chiropractic- Receptionist and Book Keeper June 2006- August 2009 Special Expertise Alicia Caron has been in the retail industry is some capacity since she was old enough to work. Being both a consumer and someone who has had to sell products Alicia has a broad understanding of customers needs. She has worked within the male market. Currently she has been working for the Moscoe Group where she manages multi-million dollar accounts for Target Corp. She will be an asset to Jasper’s Consignment largely from an analytically standpoint and dealing with shipping and logistics of our products 38 | J a s p e r ' s C o n s i g n m e n t S t o r e
  39. 39. Sample Job Descriptions Job Title Status Description 39 | J a s p e r ' s C o n s i g n m e n t S t o r e Store: Jasper’s Consignment Alicia Caron Personal Financial Statement Date: 12/01/12 Assets Amount in Dollars Cash: checking accounts 10,000 Cash: savings accounts 10,000 Certificates of deposit 0 Securities: stocks/bonds/mutual funds 0 Notes and contracts receivable 0 Life insurance (cash surrender value) 0 Personal property (autos, jewelry, etc.) 60,000 Retirement funds (e.g., IRAs, 401k) 36,000 Real estate (market value) 150,000 Total Assets 266,000 Liabilities Amount in Dollars Current debt (credit cards, accounts) 0 Notes payable (describe below) 0 Taxes payable - 0 Real estate mortgages (describe) 90,000 Other liabilities (specify) - Other liabilities (specify) - Total Liabilities 90,000 Net Worth 176,000
  40. 40. Web Developer Full-time We are in need of a great Web Developer who can keep up to date with our business. This job position is full-time and requires a lot of attention to detail as our business is an online only business. The best candidate is very proactive, organized, and able to work under tight deadlines and be a self- starter. We are looking for someone who has at least 3 years experience in this field. This is a full-time position Monday to Friday 7am- 4pm. IT Technician On- Call We are looking for an IT specialist that can help us over the phone, through email or face to face with our technical or computer issues. Someone who can also help us with understanding of computer programs and hardware. Must have great customer service skills. Must have at least 3 years experience and keep up to date with new computer trends. Warehouse Workers Part-time/ Full-time This job can vary position as we need several people who can work in our warehouse and are able to multi-task and learn fast. Depending on the day your tasks may change and not be the same every day. We need people who know or are familiar with warehouse stocking, order picking, receiving and/or inventory help. No experience necessary but highly appreciated. This position is available either part-time or full-time from 7am to 4pm Monday through Friday. Customer Service Representative Part-time/ Full-time We are in need of someone who can provide product and service information more in detail. This person has to also deal with resolving product and service problems. This position is over the phone and will require someone with at least 1 year experience. This job is available Monday through Friday 7am to 4pm. 40 | J a s p e r ' s C o n s i g n m e n t S t o r e Alicia Caron Dominique Staupe Maryela Perez Mariam Shamsid- Deen AccountantBookkeeper Shipping and Receiving Personnel Web Site Manager Shipping and Receiving Personnel Shipping and Receiving Personnel Shipping and Receiving Personnel Organization Chart Lawyer Customer Service Telephone Order Manager Marketing Specialist Online Order Specialist Inventory Manager
  41. 41. Bibliography Esswein, P. (2010). Downsize Me. Kiplinger's Personal Finance, 64(11), 67-68. Frier, S. (2012). Menswear E-Tailers Peddle Salvation in a Box. Bloomberg Businessweek, 55-56. 41 | J a s p e r ' s C o n s i g n m e n t S t o r e
  42. 42. Jacobs, D. L. (2012). How To Enjoy New York Fashion Week Without Breaking The Bank. Forbes.Com, 16. McManus, T. (2009). Unflattering economy keeps consignment shops in style. Palm Beach Post. Mitchell, S.D ( 2011) Wess. Springs students use sales on eBay as fundraisers. Daily Republic Newswire, P.R (2012) Announcing The RealReal: The First Designer Resale Flash Sale Site Launches. PR Newswire Pilley, M. (2012) How to Start an Online Consignment Store. Small Business Chron Schneider, C. (2011). Today's consignment shop: Hip and online. The Christian Science Monitor. Web, P.R (2012) "Collage Designer Consignment Launches Online Store to Sell Designer Merchandise Nationwide.. Business Insights: Global. http://www.census.gov http://www.strategicbusinessinsights.com/vals/presurvey.shtml http://www.ups.com/content/us/en/shipping/time/service/standard.html http://www.myvillager.com/classifieds.html http://www.startribunecompany.com/mediakit/platforms.php#print http://www.shopwellsuited.com/ http://www.ebay.com/sch/Mens-Accessories-/4250/i.html?rt=nc&LH_BIN=1 http://www.hip2flip.com Justifications: • Estimated buying customers was calculated by contacting other online consignment stores such as hip2flip.com and averaging their numbers with local consignment store traffic at Turnstyle consignment. 42 | J a s p e r ' s C o n s i g n m e n t S t o r e
  43. 43. • Average price of items in store was figured out by weighing out the average price of each of our product categories. The price points were calculated by using our competitor’s prices. The following list is a list of some of our competitors. • http://www.shopwellsuited.com/ • http://www.ebay.com/sch/Mens-Accessories-/4250/i.html?rt=nc&LH_BIN=1 • http://www.hip2flip.com • Dollar value of each day’s sales was based on our buying customers per day which was multiplied by the average price of items in our store. • Since our store is online our consumers are able to shop our website 365 days a year. • The amount of business per year is calculated by multiplying each day’s sales by 365 days. The sales per square foot was calculated based on the storage unit website http;//publicstorage.com and using a standard 10x10 storage space. Alicia Caron contacted Klane Maples, owner of Hip 2 Flip, and was able to get projected sales forecast Payroll and Wages- After interviewing several small business owners they all agreed that it is likely that you are likely to make around $20,000 the first year if you break even. • If the demand for our products grows beyond the capabilities of our currents staff we will hire someone on. • If business does not increase as expected, the salaries of our partners will decrease. Payroll Taxes- 6.25% of 60000 (http://www.payroll-taxes.com/state-tax/103-minnesota.htm) Rent- $110 per month. According to publicstorage.com you can rent a 10x10 storage space that has drive up access and is climate controlled. • Continue to consider other storage spaces in terms of price and location to keep costs at a minimum Utilities- According to metrocouncil.org the average utilities equals $58 (fuel) + $72 (electric) + $16 (water) = $146 per Month Maintenance and Repairs- The business owners we spoke to suggested that we have minimum of roughly 1,000 for maintenance purposes. We could not afford much more than that a month. Security- We don’t have to pay anything additional for security because our storage space is already secured. Telephone- Is based off the plans provided by Comcast 43 | J a s p e r ' s C o n s i g n m e n t S t o r e
  44. 44. Internet- Is based off the plans provided by Comcast POS system updates- This number is based on the cost up QuickBooks updates Insurance- Our insurance coverage for our storage units was estimated from http://www.tenantone.com/quote.html by taking our annual dollars divided by 12 Supplies/Postage- ($13.5 avg price for padded envelope*14332) + tissue (0.05+14332) + cardstock (.40*14332) + pens ($20.00) multiplied by the total number of forecasted items for the year • Evaluate postage rates often to insure the cheapest shipping Marketing/advertising- $200 dollars is what our budget allows Advertisement in January, March, May, July, September, November, December The Villager Newspaper $1.20 per word with a 10% discount for prepayment of 6 months ahead of time. Travel- There would be no travel initially until our budget could afford it • For any travel done initially it will be at the employees personal expense Accounting/Bookkeeping-We will be doing our own accounting and bookwork until we began to see exponential growth. However we will have an independent company prepare our taxes for $100. Banking Services and Fees- (Speaker) $1,000 a month Miscellaneous- It is important that we have money set aside for and expenses that may come up Depreciation on the office equipment is based on the 5 Year depreciation guideline for office equipment and computer IRS government GDS guidelines. http://www.irs.gov/publications/p946/ch04.html#en_US_2011_publink1000107513 44 | J a s p e r ' s C o n s i g n m e n t S t o r e

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