1. House-Cleaning Robot Peter Waters
Peter Waters
FA 102a, Research and Brand
Development

2. House-Cleaning Robot Peter Waters
Peter Waters
Assignment One, Research
“A Robot that Learns How to
Tidy Up After You”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

3. House-Cleaning Robot Peter Waters
Peter Waters
Assignment One, Research
- Robot trained to survey room,
identify objects, figure out where
they belong
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

4. House-Cleaning Robot Peter Waters
Peter Waters
Assignment One, Research
“The robot begins surveying the room
with a Microsoft 3-D Kinect Camera,
originally made for video gaming.”
http://www.news.cornell.edu/stories/May12/PlacingNew
http://geekdad.daddyforever.com/images/2010/Kinect-senso

5. House-Cleaning Robot Peter Waters
Peter Waters
Assignment One, Research
“[The Robot] divides each task into
small chunks, computing a series of
features of each chunk.”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

6. House-Cleaning Robot Peter Waters
Peter Waters
Assignment One, Description of Future Product
A House-Cleaning Robot

7. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Two, Naming Process
Key Words in Original Post:
Robot, Tidy, Clean
Generated Name Possibilities:
Robo-Clean
TidyBot
Selected Name: TidyBot
Justification:
Simple, easy to remember name that clearly identifies the
product’s function. Takes a complex product and makes it user-
friendly.

8. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Two, Brand Character Diagram
Character/Persona Tone
- Professional - Scientific
- Careful - Personalized
- Friendly - Methodical
- Honest - Meticulous
Language TidyBot
TidyBot Purpose
- Time-Saving - Clean
- Sleek - Order
- Revolutionary - Organize
- High-Tech - Assist

9. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Three, Logotype Research,
Word from Diagram
High-Tech

10. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Three, Logotype Research
http://keithsawyer.files.wordpress.com/2008/09/apple-logo1.jpg
http://www.findthatlogo.com/wp-content/gallery/microsoft-logos/microsoft-logo-icon.png
http://upload.wikimedia.org/wikipedia/commons/thum

11. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Three, Finished Logotype
TB⌘

12. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Four, Social Media Branding,
Research
iRobot Roomba:
http://www.facebook.com/iRobotRoomba/info
ASIMO:
http://www.facebook.com/ASIMO/info?
ref=ts
NAO Aldebaran Robots
http://www.facebook.com/Nao.Robot

13. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Four, Social Media Branding,
Creating Community
To spread the word about TidyBot, I made a Facebook page
and posted it to my wall, asking people to comment and like
as they pleased. I also told my mom about it and she told some
of her friends about it. The response mostly had to do with word
of mouth and a pleasant reaction from potential “buyers.”

14. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Four, Social Media Branding,
Facebook Pages

15. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Four, Social Media Branding,
Facebook Pages

16. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Four, Social Media Branding,
Facebook Pages

17. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Five, Webpage Layout
Research for Wireframes

18. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Five, Webpage Layout
Research for Wireframes

19. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Five, Wireframe
Logotype
Buy Now Tech Specs FAQs RF News About
Short
Description
Social Media Photo with Tagline Text
Links

20. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Five, Tagline Research
“Think Different” – Apple
“Solutions for a Small Planet” – IBM
“The Miracles of Science” – DuPont
“The Next Stage.” – Wells Fargo
“Slightly Ahead of its Time” - Panasonic
http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-
story-behind-apples-think-different-campaign/
http://www.nytimes.com/1997/08/28/business/ibm-s-multimedia-
campaign-posits-that-small-is-beautiful.html
http://www2.dupont.com/DuPont_Home/en_CA/
http://www.economist.com/node/14513894
http://www.namedevelopment.com/list-of-taglines.html

21. House-Cleaning Robot Peter Waters
Peter Waters
Assignment Five, Homepage Visual Design
in a Browser
http://invis.io/4NB03E2B