1. The Cleaning Robot Brianna Roberti
Brianna Roberti
“FA102a, Research and Brand Development”

2. The Cleaning Robot Brianna Roberti
Assignment One, Research
“A Robot that Learns How to Tidy Up After You”
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you

3. The Cleaning Robot Brianna Roberti
Assignment One, Research
Researchers at Cornell’s Personal Robotics Lab have
trained a robot to examine a room, identify all the
objects, figure out where they belong, and put them away
to their designated places.
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

4. The Cleaning Robot Brianna Roberti
Assignment One, Research
The robot stitches together images to develop
an overall view of the room. It divides it into
blocks based on gaps of color and shapes.
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

5. The Cleaning Robot Brianna Roberti
Assignment One, Research
Even though the robot can not identify the
difference between a bowl and a globe; it is 80
percent accurate.
http://www.kurzweilai.net/a-robot-that-learns-how-to-tidy-up-after-you#!prettyPhoto

6. The Cleaning Robot Brianna Roberti
Assignment One, Description of Future Product or Service
A robot mind at work.

7. The Cleaning Robot Brianna Roberti
Assignment Two, Naming Process
Selected Words from Original Post:
– Tidy
– Responsive
– Helpful
– Clean
Generated Name Possibilities:
– RoboTidy
– Handful Helper
Selected Name:
– RoboTidy

8. The Cleaning Robot Brianna Roberti
Assignment Two, Brand Character Diagram
Character/ Persona Tone
Organized Direct
Authoritative Personal
Professional Responsive
Tidy Loyal
RoboTidy
Language Purpose
Simple Clean
Essential Stack
Helpful Help
Savvy Service

9. The Cleaning Robot Brianna Roberti
Assignment Three, Logotype Research,, Word from Diagram
Clean

10. The Cleaning Robot Brianna Roberti
Assignment Three, Logotype Research
http://www.logodesignworks.co.uk/cleaning-
logo-design.html
http://findlogo.net/show/detail/C/clean--
clear-165-logo#.UOuPuaXU718

11. The Cleaning Robot Brianna Roberti
Assignment Three, Finished Logo Type
RT

12. The Cleaning Robot Brianna Roberti
Assignment Four, Social Media Branding, Research
• My Clean and Clear
https://www.facebook.com/mycleanclear?sk=
app_405681096161410
• Mr. Clean
http://www.facebook.com/mrclean
• Clean my Mac
http://www.facebook.com/cleanmymac

13. The Cleaning Robot Brianna Roberti
Assignment Four, Social Media Branding, Creating Community
To get the word out about
RoboTidy, I texted my friends and
asked them to help me with this
assignment. They were happy to
help, and was not a problem
what so ever.

14. The Cleaning Robot Brianna Roberti
Assignment Four, Social Media Branding, Facebook Page

15. The Cleaning Robot Brianna Roberti
Assignment Four, Social Media Branding, Facebook Page

16. The Cleaning Robot Brianna Roberti
Assignment Four, Social Media Branding, Facebook Page

17. The Cleaning Robot Brianna Roberti
Assignment Five, Webpage Layout Research
http://www.cloroxprofessional.com/products/green-works-concentrated-cleaners/at-a-
glance/?gclid=CJj5wOCD3bQCFY5lOgod4mwAKg

18. The Cleaning Robot Brianna Roberti
Assignment Five, Webpage Layout Research
http://www.lysol.com/cleaning-disinfecting/kitchen

19. The Cleaning Robot Brianna Roberti
Assignment Five, Wireframe
Social Media Links
Logotype
About Buy Now Tech Specs Faqs RF News
Short Description
Photo with Tagline Text

20. The Cleaning Robot Brianna Roberti
Assignment Five, Tagline Research
• Facebook
https://www.facebook.com/index.php?stype=lo&lh=Ac-MZIBe6ZSHEweC
• Walmart
http://www.walmart.com/cp/Household-Essentials/1005839
• Playtex
http://www.playtexproductsinc.com
• Twitter
https://twitter.com
• Herbal Essences
http://us.herbalessences.com/en-US/about-us/0

21. The Cleaning Robot Brianna Roberti
Assignment Five, Homepage Visual Design in a Browser
https://projects.invisionapp.com/console/4622890

22. The Cleaning Robot Brianna Roberti
Assignment Five, Lower Level Visual Design in a Browser
https://projects.invisionapp.com/console/4622891?

23. RT
A Robot that
About Buy Now Tech Specs FAQs RF News
learns to tidy
up after.
Machine At Work

24. RT
A Robot that
About Buy Now Tech Specs FAQs RF News
About:
learns to tidy
RoboTidy is a trained robot that examines a room,
up after.
identifies all of the objects, figures out where they belong
and put them in their designated places. This is a necessity
around the house.
It will help your house hold stay neat and organized
without you having to lift a finger. RoboTidy provides a less
stressful and worry free environment, and gives the person
more time to just relax.

25. The Cleaning Robot Brianna Roberti
Assignment Five, Linked Prototype URL
https://projects.invisionapp.com/console/4620155