1. House-­‐Cleaning
Robot
Peter
Waters
FA
102a,
Research
and
Brand
Development

2. House-­‐Cleaning
Robot
Peter
Waters
Assignment
One,
Research
“A
Robot
that
Learns
How
to
Tidy
Up
AIer
You”
hLp://www.kurzweilai.net/a-­‐robot-­‐that-­‐learns-­‐how-­‐to-­‐Rdy-­‐up-­‐aIer-­‐you

3. House-­‐Cleaning
Robot
Peter
Waters
Assignment
One,
Research

4. House-­‐Cleaning
Robot
Peter
Waters
Assignment
One,
Research
hLp://www.news.cornell.edu/stories/May12/
PlacingNewObjects.html
hLp://geekdad.daddyforever.com/images/2010/
Kinect-­‐sensor.jpg

5. House-­‐Cleaning
Robot
Peter
Waters
Assignment
One,
Research
“[The
Robot]
divides
each
task
into
small
chunks,
compuRng
a
series
of
features
of
each
chunk.”

6. House-­‐Cleaning
Robot
Peter
Waters
Assignment
One,
DescripRon
of
Future
Product
A
House-­‐Cleaning
Robot

7. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Two,
Naming
Process
Key
Words
in
Original
Post:
Robot,
Tidy,
Clean
Generated
Name
PossibiliRes:
Robo-­‐Clean
TidyBot
Selected
Name:
TidyBot
JusRficaRon:
Simple,
easy
to
remember
name
that
clearly
idenRfies
the
product’s
funcRon.
Takes
a
complex
product
and
makes
it
user-­‐
friendly.

8. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Two,
Brand
Character
Diagram
Character/Persona
Tone
-­‐
Professional
-­‐
ScienRfic
-­‐
Careful
-­‐
Personalized
-­‐
Friendly
-­‐
Methodical
-­‐
Honest
-­‐
MeRculous
Language
TidyBot
Purpose
-­‐
Time-­‐Saving
-­‐
Clean
-­‐
Sleek
-­‐
Order
-­‐
RevoluRonary
-­‐
Organize
-­‐
High-­‐Tech
-­‐
Assist

9. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Three,
Logotype
Research,
Word
from
Diagram
High-­‐Tech

10. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Three,
Logotype
Research
hLp:// hLp://www.findthatlogo.com/wp-­‐ hLp://upload.wikimedia.org/wikipedia/
keithsawyer.files.wordpress.com content/gallery/microsoI-­‐logos/ commons/thumb/6/64/Cisco_logo.svg/800px-­‐
/2008/09/apple-­‐logo1.jpg
microsoI-­‐logo-­‐icon.png
Cisco_logo.svg.png

11. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Three,
Finished
Logotype
TB⌘

12. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Four,
Social
Media
Branding,
Research
iRobot
Roomba:
hLp://www.facebook.com/iRobotRoomba/info
ASIMO:
hLp://www.facebook.com/ASIMO/info?ref=ts
NAO
Aldebaran
Robots
hLp://www.facebook.com/Nao.Robot

13. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Four,
Social
Media
Branding,
CreaRng
Community
To
spread
the
word
about
TidyBot,
I
made
a
Facebook
page
and
posted
it
to
my
wall,
asking
people
to
comment
and
like
as
they
pleased.
I
also
told
my
mom
about
it
and
she
told
some
of
her
friends
about
it.
The
response
mostly
had
to
do
with
word
of
mouth
and
a
pleasant
reacRon
from
potenRal
“buyers.”

14. House-­‐Cleaning
Robot
Peter
Waters

15. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Four,
Social
Media
Branding,
Facebook
Pages

16. House-­‐Cleaning
Robot
Peter
Waters
Assignment
Four,
Social
Media
Branding,
Facebook
Pages