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Guest Lecture Tilburg University

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Guest lecture at Tilburg University: From Design of Business Communication lecture to international startup in a year.

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Guest Lecture Tilburg University

  1. 1. !"#$%&#"'$!()%#*+,+!-
  2. 2. So how did I end up here?
  3. 3. Once upon a time...
  4. 4. 2003 ‘Business Communicatie & Digital Media’
  5. 5. 2004 ‘Business Communicatie & Digital Media’
  6. 6. 2005 Business Communicatie & Digital Media
  7. 7. 2006 Vidar - Chairman of the Board
  8. 8. 2007 Business Communicatie & Digital Media
  9. 9. Design of Business Communication
  10. 10. ‘Evaluation’
  11. 11. Plus-minus method for text evaluation
  12. 12. Could be useful for ...?
  13. 13. Flashforward...
  14. 14. !"#$%&#"'$!()%#*+,+!-
  15. 15. The easiest and most fun way to collect feedback on a webpage
  16. 16. Demo: Mint & Trust http://usabilla.com/rate/20265628864c8/
  17. 17. Promote Promote the survey on social media, by e-mail, or integrate a test on your website. 21 3 Feedback Participants give feedback with points & notes on top of the webpage or image. Analyze Results are visualized with heatmaps and plots. Create Set up a visual survey to gain insight in how your users experience a webpage or image. 4 How does Usabilla work?
  18. 18. Measure behavior How do people feel and think about your website? What do people do on your website? Measure attitude Online user research !"#$%&#"'$!()%#*+,+!-
  19. 19. 30% 60%
  20. 20. + 6500 other researchers, designers, and UX professionals
  21. 21. Freemium model Visitors: Users: Customers: Acquisition Content (demo cases), social media, participants free & paid tests, sponsoring, partnerships, SEO, online advertising, and events. Activation Inspiring demo cases, partnerships, newsletters, simplified test setup, guides, how-to’s, workshops, referral, and amazing support. Retention Stimulate test repeat, pro-active support, product enhancements, and partnerships.
  22. 22. A continuous feedback loop Create Select questions and embed an invitation widget. Invite Invite 0 - 100% of visitors to answer one or more questions. Analyze Analyze individual responses, trends, benchmark, and combine with other sources. Collect Visitors participate in a survey and provide insights with points & notes. Optimize Use user inspired insights to optimize your website. Future
  23. 23. ‘Evaluation’?
  24. 24. Analysis Design Evaluation Implementation 1 2 3 4
  25. 25. CC http://www.flickr.com/photos/yandle/3231980616/
  26. 26. CC http://www.flickr.com/photos/twschulz/1598096681/ Focus groups
  27. 27. ‘Academic’ vs ‘Real’ world
  28. 28. Academic ‘experiments’: formal, n, validity, etc
  29. 29. ‘Real’ tests: information, fast, actionable, iteration
  30. 30. Analysis Design Evaluation Implementation 1 2 3 4
  31. 31. “We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.” Mr. X
  32. 32. Sure...
  33. 33. “We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.” Mr. X
  34. 34. “We might be able to find some time (and budget) next year to test our recently launched website. Probably not. ” “And if we do, we already spent way too much on our new redesign (which is, by the way, the best thing we ever built)” Mr. X
  35. 35. Testing is important. Right?
  36. 36. CC: Original picture by MrFink
  37. 37. Solution.
  38. 38. Simplify, fast data collection, rapid iterations.
  39. 39. challenge sitemap usecases mockup clickable demo product wireframe paper prototype
  40. 40. Build a toolbox.
  41. 41. My favorite: online
  42. 42. Let’s make this less boring.
  43. 43. Explanation....
  44. 44. (this might be bit hard)
  45. 45. You
  46. 46. You Me
  47. 47. You Me (voice)
  48. 48. Your current toolbox?
  49. 49. Offline & online
  50. 50. http://remotetesting.com http://userfly.com http://usertesting.com http://clixpy.com http://google.com/analytics http://omniture.com http://surveymonkey.com http://wufoo.com http://polldaddy.com http://www.clicktale.com http://crazyegg.com http://openhallway.com http://getclicky.com http://kampyle.com http://userzoom.com http://feedbackarmy.com http://chalkmark.com http://fivesecondtest.com http://userplus.com http://balsamiq.com http://intuitionhq.com http://optimalworkshop.com etc Cheatsheet
  51. 51. Some ideas...
  52. 52. Interesting tools?
  53. 53. What do we measure?
  54. 54. What do you read?
  55. 55. What could I use to measure X?
  56. 56. How do I start?
  57. 57. How do I increase my market value as a DBC graduate?
  58. 58. What are the most awesome web companies in Holland?
  59. 59. Are you hiring?
  60. 60. 50+ tools
  61. 61. Thanks for your attention. !"#$%&#"'$!()%#*+,+!- paul@usabilla.com NL: +31 6 411 87 128 US: +1 415 992 5574 Skype: pveugen Gtalk: paul@usabilla.com http://twitter.com/pveugenPaul Veugen Founder / CEO Visit Usabilla.com Follow us on Twitter Sign up for an account Next?

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