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Guerrilla Usability


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"Guerrilla usability is the unconventional process to improve conversion in which flexible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies."

Published in: Design, Technology

Guerrilla Usability

  1. Guerilla Usability agile strategy & tactics
  2. usability?
  3. user experience
  4. Findable Desirable Accessible Valuable Credible Usable
  5. user experience
  6. Good design is problem solving Jeffrey Veen
  7. user centered design
  8. Analysis Design Evaluation Implementation 1 2 3 4
  9. 1. Analyze
  10. 2. Design
  11. 3. Evaluate
  12. 4. Implement
  13. Analysis Design Evaluation Implementation 1 2 3 4
  14. 3. Evaluate
  15. Usability lab CC http://www.
  16. Eyetracking CC http://www.
  17. Focus groups CC http://www.
  18. ‘Scienti c’ vs ‘Real world’
  19. Analysis & Evaluation in the ‘Scienti c World’
  20. Do you test or experiment?
  21. Formal (research)
  22. n
  23. Validity
  24. Insert important, but boring stuff here
  25. Scienti c Proof
  26. Analysis & Evaluation in the ‘Real World’
  27. !"#$$%&'% -(%!#(%( ()*%+#, ,#,%31,3.*.*6,% 4)3%53#+% +.!/-, !$)!/#0$%12%+. ,3.2-!*
  28. most companies don’t test at all
  29. Why not?
  30. $
  31. $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$
  32. Time CC http://www.
  33. We should all know better.
  34. Analysis Design Evaluation Implementation 1 2 3 4
  35. Analysis & Evaluation in the ‘Real World’
  36. Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.
  37. Guerrilla warfare is the unconventional warfare and combat in which a small group of combatants use mobile tactics in the form of ambushes and raids to combat a larger and less mobile formal army.
  38. Now it’s getting interesting?
  39. Pick someone from the street.
  40. CC http://www.
  41. Basic, simple tasks.
  42. Observe and/or Record
  43. Clearleft presents Silverback allows anyone to perform usability testing with little or no budget. The best part is that it comes ready-to- use right out of the box. There are no configuration files or settings — it just works. so says The Carsonified Blog | Next testimonial » Spontaneous, unobtrusive usability testing software for designers and developers. Capture screen activity Video the participant’s reactions Record the participant’s voice Add chapter markers on the fly Control recording with the remote Export to Quicktime Silverback requires Mac OS X (10.4 or 10.5)
  44. How many participants?
  45. Remote usability
  46. affordable online tools
  47. Behavior vs Attitude
  48. What do your users do?
  49. US English Search HOME PRODUCT SUPPORT EDUCATION PARTNERS BLOG Enterprise-class web analytics made smarter, friendlier and free. Access Analytics Google Analytics is the enterprise-class web analytics solution that gives you rich insights New to Google Analytics? into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use Sign Up Now features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. ADVANCED CUSTOM REPORTING MOTION CHARTS SEGMENTATION Use the drag and drop Uncover insights using an Isolate and analyze subsets interface to see information interactive multi- of your traffic with a fast exactly the way you want to dimensional analysis tool. interactive segment builder. see it. VIEW ALL FEATURES PRODUCT TOUR GOOGLE ANALYTICS BLOG RESEARCH INSIGHTS Rapid Fire Web Analytics Q and A Read a commissioned study conducted with Avinash and Nick - 10/15/2009 by Forrester Research, Inc., "Appraising Your Investment in Enterprise Web Batter up! eMetrics DC, October 19- Analytics." 23 - 10/8/2009 Appraising Your Investment in Enterprise Web Analytics - 10/5/2009 Analytics training coming to NYC, Watch this brief tour to learn how Google Chicago, Berkeley, Seattle, Phoenix, Analytics can help you buy the right and Charlotte! - 10/2/2009 keywords, target your best markets, and Google Analytics Blog Feed engage and convert more customers. OUR CUSTOMERS
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  53. Home What Is Loop11? Demonstration Register for private beta Understanding User Behaviour Notify me for beta release Loop11 is a web-based user-experience testing tool, allowing companies to conduct online, unmoderated user testing on any kind of digital interface. Loop11 is not a Register survey or web analytics tool, but a user experience tool… helping you to understand user behaviour. Username Learn more » Password Invaluable Usability Insights in 3 Easy Steps Sign in Websites tested by Loop 11 Online Qualities You'll Quickly Connect With 100% online tool to cost-effectively measure user experience Real-time results to track task completion rates, number of clicks, time on task, satisfaction…and more. Test with any interface that can be displayed in html (websites, intranets, mobile
  54. What do your users think?
  55. HOME REQUEST FEEDBACK FAQ BLOG CONTACT Simple, Cheap Usability Testing for Your Website. Start a usability test for your web project in two minutes . Submit questions about your site and receive ten responses from our reviewers. The cost is $10 . Follow these easy steps: 1. Request Feedback 2. Make Payment 3. See Results! "Feedback Army is very useful; I've had one client who ignored our professional opinion/advice for over 6 months who agreed to changes within hours of seeing independent feedback." G. Roberts SEO & Online Marketing Specialist
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  58. $%71'%1'60'0)7%$()0 7# +%4-5*# 315%1*# 8+(9%5%),# )*+)# ):()# :*5-+# ,38# %2*1)%;,# ):*# 43+) -034%1*1)#*5*4*1)+#3;#,380#8+*0#%1)*0;(&*+" 60*()*#(#)*+) -(.$'/0))'#12'$3+)0'43%!&5 < ! ? . @ 2*+%>1*0+#:(--, <"#=-53(2#(1#%4(>*#)3#)*+) Choose File 16'/%")'$)")!()2 A@))0'3+'#'2)$%71)0'B*'+#0(%!%+#(%17'%1'# +178'9+)78'60'7%/'#12':;<+='>#='?%2(@ 0#126>'()$( !"#$%&'#(#)*+)#),-* !"#$$%! $6>)61)'(66&'+#0('%1'#'()$( C'<:DEFDG<'HIJK<LD<< !"%!&'()$( ."#/*)#0(1234#-*3-5*#23#4,#)*+) $6>)61)'(66&'+#0('%1'#'()$( C'<:DELDGE'HIJK<LD<< *)$'+")#$), $6>)61)'(66&'+#0('%1'#'()$( C'<:DLMDMG'HIJK<LD<< &0*()*#4,#)*+) A:(0*#):*#53B*#C%):#( D%*C#+34*#-0*)), A:33)#8+#(#4*++(>*#31 2*+%>1*0#;0%*12 >0(-:+ )C%))*0 N*'!6>+")(%17'0#126>'()$($8'*63O0) P'!)1(0#"'()$('>#1#7)>)1('$!0))1 R)'"6Q)'7)((%17'/))2B#!&'#12 16('61"*'@)"+%17'63('2)$%71)0$8 @)"+$'607#1%$)'#12'Q%$3#"%$)'*630 (#"&%17'3$#B%"%(*'?%(@'630'3$)0$5'S6 *63O0)'#"$6'$(6!&%17'3+'61'$6>) 0)$+61$)$'$6'*63'!#1'7)('#""'(@) 206+'3$'#'"%1)'61'(?%(()0'?)O2'B) 7662'&#0>#5 %1/60>#(%61'*63'1))2'#('#'7"#1!)5 (@0%"")2'(6'@)#0'/06>'*635
  59. LOGIN SIGN UP FEATURES SUPPORT Collect feedback the easy way 1 Get feedback on any wireframe, mockup or webpage in a blink 3 Participants just point & click to share their opinion with markers and notes Clear visualizations to analyze your feedback Usability feedback in every stage of your design proces Available in 15 languages, any other on request 2 More than 1200 webpages have already been tested and Sign up for free improved with Usabilla. Do you know what your users Start a test right away think? Usability testing in 5 minutes Create a test Select your pages Select questions Invite your users Analyze feedback Start with creating a new test. Select the pages or images you want Select predefined questions for your Invite your users to participate and We visualize your feedback and offer to show your users. pages or define your own. share their opinion. valuable statistics. Who is using Usabilla? Usability experts, user experience designers, marketeers, webdevelopers, and graphic designers from all over the
  60. Guerrilla usability is the unconventional design process in which exible companies use agile tactics in the form of lean and mean tests to combat larger and less agile companies.