About ethos pathos and logos

1. BUSINESS COMMUNICATION
PERSUASIVE WRITING
BY
PURNIMA LOKWANI

2. OUR PRODUCT
AUTOMATIC
CARS
FOR THE
HANDICAPPED

3. OVERVIEW
• LIMITED EDITION CARS LAUNCHED FOR THOSE HANDICAPPED
PEOPLE, WHO HAVE LOST THEIR HANDS IN ACCIDENTS ETC.
• CUSTOMIZED AND MANUFACTURED BY PGDRRC AUTOMOBILE
& CO., AN INDIAN BASED COMPANY
• WITH THE SUPPORT OF INDIA’S HONOURABLE PRIME MINISTER,
SRI NARENDRA MODI’S MAKE IN INDIA CAMPAIGN.
• CARS ARE AVAILABLE IN SEDAN(4 SEATER) AS WELL AS SUV(6
SEATER).

4. WHAT DIFFERENTIATES OUR PRODUCT
• HANDS OF A HUMAN PLAY A MAJOR ROLE FOR DRIVING
• HENCEFORTH, THIS CAR IS EXCLUSIVELY MADE ONLY FOR
THOSE PEOPLE WHO DO NOT HAVE HANDS INTERVENING
TO USE THE STEARING
• THE STEARING CONTROL WILL BE AVAILABLE NEAR THE
RIGHT LEG AND WILL BE OPERATED WITH THE SAME
• THE CONTROL FOR ACCELERATOR AND BRAKE WILL BE
DONE WITH THE LEFT LEG

5. (CONTD.)
• SPECIAL FEATURES LIKE VOICE RECOGNITION HAS ALSO
BEEN INSTALLED IN THE CAR AS A BIOMETRIC CONTROL,
FOR BLOWING HORN & CHANGING GEARS
• FOOT CONTROL BUTTONS FOR OPENING DOORS FROM
OUTSIDE AS WELL AS FROM INSIDE
• AN ADDITIONAL FEATURE WILL BE AN EMERGENCY BUTTON
WHICH CAN BE ACCESSED BY FOOT, WHEN PRESSED IT WILL
DIRECT THE CAR’S LOCATION COORDINATES TO THE
NEARBY HANDICAP CONTROL ROOM.

6. HOW OUR
ADVERTISEMENT
RELATES TO
THE 3 MODES OF
PERSUASIVE WRITING

7. • THE ADVERTISEMENT JUSTIFIES ALL THE THREE
PARTS OF PERSUASIVE WRITING SKILLS.
• THE JUSTIFICATION IS FOLLOWED IN UPCOMING
SLIDES

8. PATHOS
• PATHOS IS ABOUT EMOTIONAL APPEAL
• SINCE THE TARGET CUSTOMERS ARE HANDICAPPED, AUDIENCE
CAN BE EMOTIONALLY CONNECTED TO THE ADVERTISEMENT.
• LATER THIS PRODUCT CAN BE MANUFACTURED FOR ALL BUT
INITIALLY IT HAS TARGETED ONLY HANDICAPPED PEOPLE.
• THIS ADVERTISEMENT HAS EMOTIONS, EMPATHY, SENTIMENTS, IT
JUSTIFIES THE PATHOS PART OF PERSUASIVE WRITING.

9. ETHOS
• ETHICAL APPEALS
• ETHOS IS ALL ABOUT CREDIBILITY
• DRIVERLESS CAR IS A NEW INNOVATION FOR THE HANDICAPPED
PEOPLE AND HENCE IT HAS NOT TRIED TO HURT THE SENTIMENTS
OR BELIEFS OF OTHER PERSON OR PRODUCT.
• HENCE THIS JUSTIFIES THE ETHOS PART OF PERSUASIVE WRITING.

10. LOGOS
• LOGICAL APPEAL
• THIS IS ABOUT HOW THE AUTHOR USES FACTS AND EVIDENCE TO
SUPPORT HIS CLAIMS AND ARGUMENTS
• SINCE THE ADVERTISEMENT TALKS ABOUT ALL THE FEATURES AND
SPECIALITY OF OUR PRODUCT AND ALSO ABOUT HOW THE
PRODUCT IS DIFFERENTIATED FROM OTHER SIMILAR PRODUCTS, IT
JUSTIFIES LOGOS PART OF PERSUASIVE WRITING.

11. THANK YOU